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David Garcia Marquina

David garcia marquina

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location of David Garcia MarquinaGreater Barcelona Metropolitan Area
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  • Timeline

  • About me

    Regional Marketing Manager EMEA | FMCG

  • Education

    • Escuela empresa

      2015 - 2015
      Curso superior de marketing e investigación de mercados marketing

      - Marketing Introduction- Marketing Strategies- Market Research- Corporate Marketing and Publicity- Service Marketing- Public Organizations Marketing- International Marketing- Direct Marketing

    • Institut montserrat

      2008 - 2010
      High school computer/information technology administration and management 8

    • Universitat de barcelona

      2011 - 2015
      Bachelor’s degree business administration and management, general 8

      Business Management and Adminsitration student at University of Barcelona, in the EUS programme tought fully in English.

    • San diego state university-california state university

      2014 - 2014
      Marketing and imc courses international business a-

      Activities and Societies: - Surf course at MBAC - International Students Meetings One-semester international experience, from August 2014 to December 2014, taking the following courses:- Integrated Marketing Communications.- Global Marketing Strategy.- Consumer and Buyer Behavior.- International Economic Problems.

  • Experience

    • Freudenberg home and cleaning solutions

      Jan 2015 - now

      Execute Portfolio Management programs and consolidate EMEA roll-out plans from local Marketing and Sales for NPD. Supervise & support innovation launch strategy with Local Consumer Marketing Teams. Facilitate cross-Regional best practices communication with EMEA countries. Expand new categories and identify product gaps, generating new ideas in order to increase market share, improve customer experience and drive profitable growth. Determine KPI's during TV Campaigns and follow up marketing budget. Supervise and coach Junior Product Manager and its career plan.Highlights: Exploit and expand Ultra Fresh sub-brand, a unique added value range. Winner of AECOC Innovation Awards 2020. Manage the product throughout its entire life cycle and define commercial and marketing strategies to follow based on Marketing Plan conclusions. Collaborate with Sales Team to turn selling stories into sales tools to effectively present brands, product and marketing initiatives to customers by using Nielsen, Kantar, GFK and IRI market data. Ideation, production and implementation of in store activities as POS materials, displays, promoters... Manage point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions. Collaborate with Product managers and Marketing team to build sales promotions and product communication. Analyse monthly sales and elaborate rapports for the Management Team. Support local teams in the execution of activities and in achieving sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.

      • Regional Marketing Manager EMEA

        May 2024 - now

      • Senior Product Manager

        May 2020 - Jun 2024

      • Junior Product Manager

        May 2016 - May 2020

      • Trade Marketing Assistant

        Jan 2015 - Apr 2016

  • Licenses & Certifications

    • Certificate in information and communication technologies (actic - high)

      Generalitat de catalunya
      May 2011

    • First certificate in english (b2.2)

      University of cambridge
      Oct 2012