Experience

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  Ymca of the usa

  May 2012 - Aug 2012

  Summer day camp counselor

  •Instilled values in young children through songs, prayers, and activities.•Documented the behavior, activities, and progress of each child for his/her parent daily.•Strengthened communication skills with various age groups by communicating with the 5-7 year-old campers, fellow counselors, and parents.

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  Gt universe

  Jul 2013 - Aug 2013

  Marketing intern

  •Assisted in planning 10 events for Jewel-Osco that catered to the specific cultural demographic of each store, and created event recaps for brands, showcasing their product’s involvement and sales lift through Jewel-Osco events.• Organized a social media content strategy for the company’s Twitter, Facebook, and Instagram to plan posts based on holidays, Chicago events, and other important dates.• Contributed to key planning meetings such as philanthropy events and reevaluating joint marketing strategies with Jewel-Osco with several companies, including P&G, PepsiCo, and Wrigley. Show less

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  The children's museum of indianapolis

  May 2014 - Aug 2014

  Marketing- digital communications intern

  • Created and managed a social media contest promoting the Playscape exhibit to 93,000 Facebook followers, gathering over 200 submissions.• Redesigned graphic used for a blog series about obscure museum pieces, called “Funky Finds,” to be more relevant year round.• Formulated a blog series of 10 posts composed of content and photos about dinosaurs and promoted the posts on various social media sites, including Facebook, Twitter, Instagram, and LinkedIn.

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  Starkmedia

  Aug 2015 - May 2016

  Content & seo specialist

  •Consult new and recurring clients in brand development, search engine optimization, social media management, and other digital marketing initiatives through regular communication.•Build custom reports for clients that are delivered on a monthly basis, assessing their SEO performance and making strategic recommendations.•Develop and execute a social media strategy that both attracts inbound leads, and also positions Starkmedia as a thought leader in the industry.•Support new business development efforts by writing, editing, and presenting proposals to potential clients. Show less

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  Gt universe

  Jun 2016 - Sept 2019

  •Ideate, plan, and execute engaging consumer activation events for brands including Pernod Ricard, Constellation Brands, MillerCoors, and Anheuser-Busch. Events include product launch parties, pairing dinners, sip & paint events, and cooking classes. •Manage all Field Managers, Brand Managers and support staff for event activations through frequent communication and the creation of detailed planning documents.•Create effective and well-designed selling materials for new and existing clients, as well as comprehensive campaign recaps filled with post-promotional analytics and event photos. Show less

  • Senior Experiential Project Manager

    Jul 2017 - Sept 2019

  • Client Liaison

    Jun 2016 - Jun 2017
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  University of chicago

  Sept 2019 - Oct 2022

  Events and communications manager | office of the president

  •Directed the creation and management of all print and digital materials for University-wide events, including Convocation with 16,000+ attendees, ensuring alignment with the University's academic brand tone.•Oversaw an extensive signage inventory, coordinating production with design and print vendors, managing approvals with stakeholders, and collaborating on placement logistics with event production teams.•Served as the primary liaison for 12 university schools and divisions, cultivating relationships with campus venue managers and external vendors to streamline annual commencement planning.•Planned and executed events ranging from intimate receptions to large-scale gatherings, including presidential inaugurations, dinners, and the annual University-wide Convocation. Show less

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  The family institute at northwestern university

  Oct 2022 - Jan 2025

  Marketing and communications manager

  •Spearhead external communication efforts by managing a month-to-month communications calendar, curating and editing timely content while serving as a primary external relations contact for 115+ therapists and faculty members.•Design and write external-facing content for all social media channels, weekly email campaigns, and printed promotional materials.•Report regular status updates of communication plan execution. Achieved a 15% increase in followers, 123% growth in organic impressions, and 115% growth in engagements across all social media platforms, maintaining an average engagement rate of 5.1%.•Manage robust website by regularly writing and updating content, editing and implementing requested updates from all departments, communicating needed backend updates with website provider, and making strategic recommendations to enhance the user experience.•Orchestrate 10+ virtual and in-person events annually through budget management, stakeholder engagement, logistics planning, vendor procurement, and creating supporting documentation. Events include webinars, panel discussions, and an annual Gala, which raised $244,000 in 2024 to provide free mental health services for those that couldn’t otherwise afford it.•Collaborate with the Human Resources department to facilitate all new hire headshots, participate on interview panels, provide new hire marketing orientations, create website bio pages for all clinicians, and execute a bi-monthly internal newsletter. Show less

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  Indiana farm bureau insurance

  Mar 2025 - now

  Brand copywriter and designer