Abhijeet Makhija

Abhijeet makhija

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location of Abhijeet MakhijaAhmedabad, Gujarat, India
Followers of Abhijeet Makhija1000 followers
  • Timeline

  • About me

    Brand Manager - Pidilite | Crompton |Havells | Mahindra & Mahindra

  • Education

    • Delhi public school ahmedabad

      2000 - 2008
      Ssc
    • Svkm's narsee monjee institute of management studies (nmims)

      2016 - 2018
      Master of business administration - mba marketing

      Sales & Marketing student

    • L.d. college of engineering

      2010 - 2014
      Bachelor of engineering (be) mechanical engineering

      Learnt the Fundamentals of Mechanical Engineering.

  • Experience

    • Yuva unstoppable

      Jun 2012 - May 2013
      Change maker

      Yuva Unstoppable is an NGO which aims at betterment of municipal kids . The strategic aim was to connect Corporate's and Private schools with Government schools. My team and I were responsible for conducting awareness drives like Drug abuse, Habit of savings etcConducted various Traffic awareness initiatives to help people understand the importance of Traffic rules.

    • Mahindra group

      Aug 2014 - May 2016
      Assistant manager(plant vehicle team)

      • Implemented Quality Improvements on passenger vehicles based on customer expectations• Evaluated and Modified DFMEA & DVP for design changes in New & Existing platforms• Tracked and analysed Warranty Indicator trends for platforms XUV500 and TUV300 • Root Cause Analysis using QC tools like Ishikawa diagram for dealership escalation issues• Performed continuous process related improvements during audits at supplier and dealer ends

    • Social responsibility forum, nmims

      Jun 2016 - Nov 2016
      Junior committee member
    • Svkm's narsee monjee institute of management studies (nmims)

      Jun 2016 - Apr 2018
      Student

      Sales & Marketing Student at NMIMS

    • Mahindra group

      Apr 2017 - May 2017
      Summer intern

      AFS - SmartShiftBusiness Development Strategy for key application using the SCV segment of vehicles.

    • Havells india ltd

      May 2018 - Feb 2021

      Deputy Manager, B2B Sales, Channel Sales (Direct Dealers), Ahmedabad – North Gujarat, Havells India Ltd.9 months (April 2019 – Present)Leading a team of 3 sales executives for strategic account management of 5 direct dealers and 1 brand shop so as to drive annual revenue of Rs. 12 Crs.• Handling high value dealers and KAM for two biggest dealers of Ahmedabad branch with revenue of more than 25 cr• Helping and Motivating team to build strong relationships with the Key Stakeholders (Builders, Contractors, Electrical Consultants)• Ensuring that overall Opportunity Funnel (Project Sites – Residential/Commercial) is 5-6 times the assigned target value• Channel Expansion – Successfully converted a dealer from cement industry with strong tie ups in our target segment lobby• Negotiation (Pricing, Product Mix, Gross Margin, Plant Visit, Trade Partner Incentive with internal and external stakeholders to increase volume and value from the target accounts Show less Management Trainee, Category – Building Segment, Indore – Rural Stint, Havells India Ltd.11 months (May 2018 – March 2019)• Managing Rs. 2 Cr. portfolio of Havells Wires & MCB products for three districts – Mandsaur, Neemuch and Ratlam districts• Responsible for Channel Partner Management (Dealers & Retailers) and driving team in identification of new trade partners• Rural Vistaar - Targeted tier 2 towns (50k – 2 lakhs) and tier 3 towns (10k – 50k) for retailer channel development• Driving business through 2 off-roll representatives and monitoring day-wise productivity of team and designing plan accordingly• Oversaw effective money circulation with dealers to ensure timely collections and no outstanding dues• Demand Generation – Prepared a database by scouting 200 project sites to further drive Tertiary sales in assigned areas.• Channel/ Influencer engagement – Electrician Meets/Retailer Meets on monthly basis for relationship building with channel partners Show less

      • Deputy Manager

        Mar 2019 - Feb 2021
      • Area Manager

        May 2018 - Mar 2019
    • Crompton greaves consumer electricals limited

      Feb 2021 - Oct 2023
      Product manager

      A) Developed & Managed Annual category Topline & Bottomline budget for KA & Garment care category for FY22, 23 & 24 B) Responsible for Garment care & Kitchen appliances Category Portfolio C) Executed New product development (NPD)/improvement projects by closely working with CFT – design/sourcing/quality/TM D) Implemented brand promotional activities across various consumer touch points through effective utilization of category budgets E) Monitored competitor’s brand strategy, pricing and BTL initiatives &implemented insights to maintain competitive advantage F) Key Achievements - Launched entire Crompton Kitchen appliance range 28 SKUs across sub-categories in record time of 9 months Show less

    • Pidilite industries limited

      Nov 2023 - now
      Brand manager
  • Licenses & Certifications

    • Letter of recommendation

      Yuva unstoppable
  • Volunteer Experience

    • Junior Committe member

      Issued by SRF, NMIMS on Jul 2016
      SRF, NMIMSAssociated with Abhijeet Makhija