
Timeline
About me
Brand Manager - Pidilite | Crompton |Havells | Mahindra & Mahindra
Education

Delhi public school ahmedabad
2000 - 2008Ssc.webp)
Svkm's narsee monjee institute of management studies (nmims)
2016 - 2018Master of business administration - mba marketingSales & Marketing student

L.d. college of engineering
2010 - 2014Bachelor of engineering (be) mechanical engineeringLearnt the Fundamentals of Mechanical Engineering.
Experience

Yuva unstoppable
Jun 2012 - May 2013Change makerYuva Unstoppable is an NGO which aims at betterment of municipal kids . The strategic aim was to connect Corporate's and Private schools with Government schools. My team and I were responsible for conducting awareness drives like Drug abuse, Habit of savings etcConducted various Traffic awareness initiatives to help people understand the importance of Traffic rules.

Mahindra group
Aug 2014 - May 2016Assistant manager(plant vehicle team)• Implemented Quality Improvements on passenger vehicles based on customer expectations• Evaluated and Modified DFMEA & DVP for design changes in New & Existing platforms• Tracked and analysed Warranty Indicator trends for platforms XUV500 and TUV300 • Root Cause Analysis using QC tools like Ishikawa diagram for dealership escalation issues• Performed continuous process related improvements during audits at supplier and dealer ends

Social responsibility forum, nmims
Jun 2016 - Nov 2016Junior committee member.webp)
Svkm's narsee monjee institute of management studies (nmims)
Jun 2016 - Apr 2018StudentSales & Marketing Student at NMIMS

Mahindra group
Apr 2017 - May 2017Summer internAFS - SmartShiftBusiness Development Strategy for key application using the SCV segment of vehicles.

Havells india ltd
May 2018 - Feb 2021Deputy Manager, B2B Sales, Channel Sales (Direct Dealers), Ahmedabad – North Gujarat, Havells India Ltd.9 months (April 2019 – Present)Leading a team of 3 sales executives for strategic account management of 5 direct dealers and 1 brand shop so as to drive annual revenue of Rs. 12 Crs.• Handling high value dealers and KAM for two biggest dealers of Ahmedabad branch with revenue of more than 25 cr• Helping and Motivating team to build strong relationships with the Key Stakeholders (Builders, Contractors, Electrical Consultants)• Ensuring that overall Opportunity Funnel (Project Sites – Residential/Commercial) is 5-6 times the assigned target value• Channel Expansion – Successfully converted a dealer from cement industry with strong tie ups in our target segment lobby• Negotiation (Pricing, Product Mix, Gross Margin, Plant Visit, Trade Partner Incentive with internal and external stakeholders to increase volume and value from the target accounts Show less Management Trainee, Category – Building Segment, Indore – Rural Stint, Havells India Ltd.11 months (May 2018 – March 2019)• Managing Rs. 2 Cr. portfolio of Havells Wires & MCB products for three districts – Mandsaur, Neemuch and Ratlam districts• Responsible for Channel Partner Management (Dealers & Retailers) and driving team in identification of new trade partners• Rural Vistaar - Targeted tier 2 towns (50k – 2 lakhs) and tier 3 towns (10k – 50k) for retailer channel development• Driving business through 2 off-roll representatives and monitoring day-wise productivity of team and designing plan accordingly• Oversaw effective money circulation with dealers to ensure timely collections and no outstanding dues• Demand Generation – Prepared a database by scouting 200 project sites to further drive Tertiary sales in assigned areas.• Channel/ Influencer engagement – Electrician Meets/Retailer Meets on monthly basis for relationship building with channel partners Show less
Deputy Manager
Mar 2019 - Feb 2021Area Manager
May 2018 - Mar 2019

Crompton greaves consumer electricals limited
Feb 2021 - Oct 2023Product managerA) Developed & Managed Annual category Topline & Bottomline budget for KA & Garment care category for FY22, 23 & 24 B) Responsible for Garment care & Kitchen appliances Category Portfolio C) Executed New product development (NPD)/improvement projects by closely working with CFT – design/sourcing/quality/TM D) Implemented brand promotional activities across various consumer touch points through effective utilization of category budgets E) Monitored competitor’s brand strategy, pricing and BTL initiatives &implemented insights to maintain competitive advantage F) Key Achievements - Launched entire Crompton Kitchen appliance range 28 SKUs across sub-categories in record time of 9 months Show less

Pidilite industries limited
Nov 2023 - nowBrand manager
Licenses & Certifications

Letter of recommendation
Yuva unstoppable
Volunteer Experience
Junior Committe member
Issued by SRF, NMIMS on Jul 2016
Associated with Abhijeet Makhija
Languages
- enEnglish
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