Experience

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  Kapsch romania

  Mar 2016 - Apr 2016

  Sales marketing internship

  - Sales support – Researching the products and suppliers to develop itineraries- Editing – Proof reading marketing content for internal and external use- Supporting the sales and marketing teams- Marketing and events – assisting with writing collateral, supporting event management

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  The group

  Apr 2016 - Sept 2017

  Media planner

  Developed and executed media strategies for a variety of clients, collaborating with account and creative teams to align advertising objectives.Managed relationships with media suppliers and provided detailed reports, delivering strategic insights and maximizing campaign effectiveness.

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  Sense8 digital technology

  Sept 2017 - Dec 2022

  Budgeting and Forecasting: Conducted detailed financial planning, preparing annual budgets, quarterly forecasts, and monthly financial statements, ensuring alignment with the company’s strategic objectives.Data Analysis and Reporting: Analyzed financial performance metrics to identify opportunities for cost-saving and revenue improvement. Software Proficiency and Efficiency: Leveraged ERP and other financial software tools to enhance reporting accuracy, facilitating timely and actionable insights for management. Show less Built and maintained strategic relationships with key clients, identifying unique marketing goals and aligning GMP platform solutions to drive business outcomes.Managed full sales cycle from lead generation to onboarding, consistently exceeding quarterly targets and maintaining client satisfaction rates.Delivered persuasive GMP product demos and led successful pricing negotiations, resulting in in multiple closed deals.Oversaw CRM pipeline in Salesforce, generating regular reports and providing performance insights to senior leadership to guide strategic adjustments.Tools: Salesforce, GMP Suite, Looker Studio Show less Planned, launched, and optimized high-performing programmatic and direct media campaigns across DV360, Campaign Manager, and SA360, managing monthly budgets of over €500,000.Collaborated with clients to define campaign objectives, creating data-driven strategies that consistently exceeded KPIs.Conducted in-depth analysis using Google Data Studio and Excel to track performance and deliver actionable insights that informed ongoing campaign optimization.Led real-time bid and creative adjustments to enhance targeting and performance, improving ROI across multiple campaigns.Tools: DV360, SA360, Campaign Manager, Data Studio, GA4 Show less Client Relationship Management: Built and maintained trusted relationships with clients, ensuring satisfaction throughout the customer lifecycle by proactively addressing needs and offering tailored support.Onboarding and Implementation: Guided clients through the onboarding process, ensuring smooth adoption of Google Marketing Platform products and aligning solutions with their unique goals to maximize value.Renewals and Account Retention: Managed contract renewals and proactively identified opportunities to deepen client engagement, contributing to a high retention rate. Show less

  • Google Marketing Platform Trainer

    Aug 2018 - Dec 2022

  • Financial Analyst

    Sept 2017 - Dec 2022

  • Platform Sales Specialist

    Sept 2017 - Dec 2022

  • Programmatic & Digital Marketing Specialist

    Sept 2017 - Dec 2022

  • Customer Success Manager

    Sept 2017 - Dec 2022
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  Bitdefender

  Jan 2023 - now

  Performance marketing manager

  Led the strategy and execution of multi-channel campaigns via Google Marketing Platform (GMP), aligning with company goals and driving an increase in traffic quality and engagement rate.Optimized performance through data analysis, leveraging A/B testing and real-time analytics to improve engagement rates and reduce CPA.Managed cross-functional collaboration, partnering with creative, analytics, and media teams to ensure consistent messaging and budget efficiency.Oversaw monthly campaign budgets and ensuring efficient allocation and maximum ROI.Key Tools: GMP, GA4, Looker Studio, Excel, Meta Ads. Show less