Experience

• 

  Jiva ayurveda

  May 2005 - Apr 2007

  Marketing executive
• 

  Cafe coffee day

  May 2007 - Nov 2008

  Asst. manager - business development
• 

  Ds group (dharampal satyapal limited)

  Nov 2008 - Oct 2013

  Product manager
• 

  Godfrey phillips india ltd

  Oct 2013 - Apr 2016

  Marketing manager

  Key responsibilities: Brand Management • Managing the existing Pan Vilas Silver Dewz brand, market intelligence, propose annual marketing Plan and marketing budget• Finalizing the monthly calendar for marketing activities and ensuring the timely execution• Finalizing the media plan for TV and Press• Working on the packaging revamp of Pan Vilas portfolioNew Product Development• Understanding the trade and consumer insights from primary & secondary research• Identifying consumers requirement and getting insight through researches from ZMET, Ethnographic study, segmentation and U&A study• Handling creative agencies for new packaging, communication development & positioning/ repositioning• Working in coordination with R&D, Legal, Packaging, Commercial and other departments• Supporting creative agency & R&D for the development of multiple offer elements like concept cards, product prototype, brand name, pack and communication• Performing strategic and tactical marketing research for existing and new brands• Liaising with MR team for evaluation of offer elements and attending all the researches for first-hand information• Analysing the research output, short listing and finalizing the offer• Coordinating with creative & media agency for new brands and existing brands• Preparing detail GTM (Go-to-market) plan for new launches and devising appropriate schemes for trade partners during various stages of the products• Actively accountable for managing various top line & bottom line marketing functionsHighlights:.• Played a pivotal role in launching:o Pan Vilas Silver Dewz - Silver Coated Cardamom (extension of Pan Vilas Portfolio – endorsed by Shahrukh Khan)o Pan Vilas candy (Indian traditional flavours)o Rajrasa (Royal Mukhwas – a premium product targeted to premium class)o Ras Vilas (a premium chewing Tobacco) Show less

• 

  Dhanuka agritech limited

  Apr 2016 - Nov 2017

  Senior product manager

  Product ManagementResponsible for entire insecticide portfolio for Pan India.Create the value proposition for all the brands under insecticide portfolioMarketing plan and activities finalization for all the assigned brands for PAN India Identify the need of insecticide on various crops from primary survey by team & competition analysis in that spaceCross functional co-ordination with R&D, Sales team & Development team for existing productFinalizing product positioning, focus on benefit centric selling, regular training to the team New Product planning, product development, SKU planning finalization, test launch and roll outFinalizing rural marketing plan and execution in targeted marketsBudget finalization and monitoring the expenses Show less

• 

  Ayurvet limited (formerly dabur ayurvet limited.)

  Nov 2017 - Nov 2018

  Deputy general manager marketing

  Overall incharge to drive Marketing and provide 360 degree support to Sales team. Quarterly Marketing Plan implementation and evaluation

• 

  Dhanuka agritech limited

  Dec 2018 - now

  Deputy general manager - branding & advertising

  Responsible for creating Annual Marketing and promotional plans with proper mix of ATL, BTL, DIGITAL platforms along with New Product development/introduction and Packaging & Procurement