
Timeline
About me
Digital Marketing Manager at Dealfin (Pty) Ltd
Education

Zwartkop high
2001 - 2005Matric afrikaans, english, accounting, maths, geography & art
North-west university / noordwes-universiteit
2006 - 2008Bachelor of commerce - bcom communication management bachelor of commerce in communication management
North-west university / noordwes-universiteit
2009 - 2009Honours bachelor of commerce in entrepreneurship and marketing communication & marketing honours in bcom entrepreneurship and marketing
Experience

Man truck & bus (pty) ltd
Jan 2009 - Jan 2009Marketing assistant internDuties: • Site Inspections• Weekly Newsletters • Assisting Road Shows • Communicate with all Branches for weekly Newsletter • Attending Board and Management Meetings • Assisting with Meetings • Assist with the producing of a TV Show for DSTV

Kleinkaap boutique hotel
Apr 2010 - Dec 2012Marketing managerGoing out to existing and new clientsBringing in new ClientsSigning off contracts with new clientsTelesalesDesigning of advertisements for the Bruidsgids, The Wedding Album, Marriage Meander, Nubian Bride etcDesigning of Newsletters and distributing Hosting Networking Events and attending othersPlanning Functions, Weddings & ConferencesIncluding organisation of:o Linen, Cutlery, Crockery, Furniture, Staff, Waiters, Bar Stock/ Float/ Cash-up (Pilot System), Food and Stock orders, Ceremony arrangements.Working with client requirements and making sure that their needs are fulfilledWorking around BudgetsDeveloping and incorporating of marketing strategyDecision maker of advertisementsPublic RelationsPersonnal Selling Show less

Galaxy bingo
Jan 2013 - Dec 2015Marketing managerClient liaison, handling all Galaxy Grill, Galaxy Bingo and The Marco Polo compliments and complaintsBuilding existing and creating new brands over South AfricaResponsible for branding activitiesApproval of all brand usage in documents, company stationary, etc.Email marketing materialUpdating of websitesRestaurant menusHoarding before new site openingsWindow decalsAssisting with design work of marketing collateral together with DesignerAssisting Hosting Company with website design for Galaxy GrillAssisting Design master with website design for Galaxy Bingo and The Marco PoloDesigning of company profile and CSI documentsAll copy writing of marketing collateral – with assistance of a professional copy writerEvent ManagementOrganise promotions and events at all 22 branches over South AfricaOrganise Special Events – Valentines, Mother’s day, Father’s day, ChristmasManaged event budgetOrganising and managing all KWV Promotions at branchesUpdate and maintain websitesSort out hosting and domain issuesWork on various campaigns throughout South Africa, above & below the lineDatabase growth in the companyManage staff such as bartenders, waiters, cleaners, branch – and managers on sites when event/promotion is runningCoordinate marketing status report for weekly marketing meetingResponsible for setup and keeping budget up to date. Ensure marketing department don’t overspendProject planning and implement all marketing activities and ensure all deadlines are metLiaised with service providersResponsible for all Corporate and Client presentationsResponsible for opening of new branchesMarketing collateral – main menus, drink menus, grill banners, table talkers, guest comment cards, grill TV loop, bingo banners, jackpot screen, link table screen, bingo menu, hoarding on windows before opening, window decalsLED Screen outside gaming venues, content and animation Show less

Orion group - johannesburg
Jan 2016 - Jan 2023• Above the line Marketing • Below the line Marketing • Brand Management • Social Media Management • Event Management • Loyalty Programme Initiatives • Brand Activation Management• Launches of new Site openings • CRM (Customer Relations Management) • Website Development and Management • Graphic Designing • Copy Writing • Project Management • New Business Development • On-site Collateral• Promotions and Revenue Management on all major OTA’s (Online Travel Agent) and direct Website Sales - Booking.com - Agoda - Expedia Show less Responsible to respond on all online reviews for 7 Hotels (booking.com, expedia.com and TripAdvisor) and e-guestsBuilding existing brands and starting to introduce Best Western Hotels & Resorts into South AfricaResponsible for corporate branding activitiesMarketing Material / CollateralEmail marketing materialUpdating of websitesHotel & Restaurant menusTable talkersGuest Directories for in room useAssisting with artwork design for marketing campaigns with in-house designersResponsible for all copy writing of marketing collateralEvent ManagementOrganising of Beer Fests & Opening Ceremonies at various HotelsOrganise Special Events – Valentines, Mother’s day, Father’s day, ChristmasManaged event budgetWebsite Development, Maintenance & Social MediaWork on various campaigns throughout South Africa, through email marketing, social media & cross marketingDatabase growth in the company through Facebook and e-guest campaignsCampaigns were met in all deadlines regarding collateral and launching of campaigns on social media and websitesCoordinate marketing status report for weekly marketing meeting as well as our weekly rate meeting to have rate intelligence on our competitorsProcurement of sufficient suppliersTrade Exchanges / Barter deals was negotiated with suppliers and media to gain extra exposureProject planning and implement all marketing activities and ensure all deadlines are metLiaised with service providersResponsible for specials and promotion at hotels- Last Minute Specials- Package Deals- Special Event rates- Winter Specials- Spring SpecialsResponsible for newsletter Show less
Marketing Manager
Mar 2019 - Jan 2023Marketing Coordinator and Brand Ambassador
Jan 2016 - Feb 2019

Dealfin pty ltd
Feb 2023 - nowDigital marketing managerAntoinette has completed her BCom Honors in Entrepreneurship and Marketing, and being part of the Golden Key International Honor Society of the North West University of Potchefstroom, since 2008. She brings 14 years of Marketing Manager experience to the table, where she led teams into successful projects.Skills (but not limited):• Relationship Management• Brand Positioning Strategy • Marketing Material • Content Creation (video + static)• Graphic Design• Copy Writing• Event Management• Website Development and Maintenance• Social Media Setup and Integrations• Advertising Strategies• Social Media Management• Marketing Budget and Administration• Project Management• Liaised with Service Providers• Business Development • Revenue ManagementMARKETING SKILLS• Above the line Marketing • Below the line Marketing • Brand Management • Social Media Management • Event Management • Loyalty Programme Initiatives • Brand Activation Management• Launches of new Site openings • CRM (Customer Relations Management) • Website Development and Management • Graphic Designing • Copy Writing • Project Management • New Business Development • On-site Collateral• Promotions and Revenue Management• 3rd Party Aggregator Websites- AutoTrader (Commercial + Passenger)- Marketbook (Commercial)- Trucksearch.co.za (Commercial) Show less
Licenses & Certifications

High school diploma
Zwartkop high schoolDec 2005
Honours bachelor of commerce in entrepreneurship & marketing
North west university potchefstroom campusMar 2010
Bachelor of commerce in communication management
North west university potchefstroom campusMar 2009
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