Benjamín Ríos Urquidi

Benjamín ríos urquidi

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location of Benjamín Ríos UrquidiChile
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  • Timeline

    Mar 2014 - Nov 2015

    Head of Sales

    Moovmedia
    Mar 2014 - Nov 2015

    Digital Strategy Advisor

    LemonHead
    Nov 2015 - Aug 2017

    Marketing Manager

    Giant Bicycle
    Oct 2017 - Dec 2018

    Traveler / Diving Experience / Australia

    Working Holiday Experience
    Mar 2019 - Aug 2022

    Growth Manager

    Gauss Control
    Aug 2022 - Jul 2024

    Head of Sales - Global

    Keveri
    Current Company
    Sept 2024 - now

    Regional Area Manager - Chile and Ecuador

    Oxford University Press
  • About me

    Regional Manager Chile and Ecuador - Oxford University Press

  • Education

    • Universidad del desarrollo

      2009 - 2013
      Ingeniería comercial mención en marketing
    • Universidad diego portales

      2006 - 2008
      Periodismo

      Bachiller en Periodismo

  • Experience

    • Moovmedia

      Mar 2014 - Nov 2015
      Head of sales

      Responsible for research processes, recruitment, negotiation and closure of prospects. Improvements in generation and automation of business processes. Commercial proposals and design for active and new customers.

    • Lemonhead

      Mar 2014 - Nov 2015
      Digital strategy advisor

      Digital Business Generator led by an experienced team of young professionals focused on building an agile and modern platform for the generation of digital businesses within a constant framework of innovation and technological development.

    • Giant bicycle

      Nov 2015 - Aug 2017
      Marketing manager

      - Representative of the GIANT Bicycles brand in Chile.- Responsible for the marketing area of Giant Chile. In charge of a team of 3 people in house.- Manager of relationship with communications agency (digital and traditional).- Generation of processes for internal marketing plan, distributors and direct with customers.- Creation of annual marketing plan and expenses based on annual budget.

    • Working holiday experience

      Oct 2017 - Dec 2018
      Traveler / diving experience / australia
    • Gauss control

      Mar 2019 - Aug 2022

      - Responsible for growth management: marketing and new business.- In charge of relationship with suppliers (agencies).- Creation and execution of Growth Hacking, Marketing and Sales strategy.- Leads team of Business Developers and Marketing.- Responsible for the marketing area.- In charge of relationship with communications agency (digital and traditional).- Creation of annual marketing plan and expenses based on annual budget. - Head of the marketing team.- Responsible for relations with agencies (digital and PR).- Creation of annual marketing plan and expenses based on annual budget. - Responsible for the KAM`s team of the company (3 people).- Responsibility for recurring review and improvement strategies of Customer Success metrics: NPS, CES, LTV and Churn.- Monthly preparation and presentation of the area committee to management.- Execution of action plans for improvements. Coordination with the entire team and stakeholders from different areas. - Client portfolio manager. Mostly large mining companies.- Responsible for project improvement strategy, value added and new growth strategies for all clients.- Generate up selling / cross selling recurrently in clients.- Advocacy strategic plan with clients.

      • Growth Manager

        Aug 2021 - Aug 2022
      • Marketing Manager

        Jan 2021 - Aug 2021
      • Head of Customer Success

        Oct 2019 - Jan 2021
      • KAM Senior

        Mar 2019 - Jan 2021
    • Keveri

      Aug 2022 - Jul 2024

      - Responsible for commercial management of Chile and USA markets.- Head of sales and customers teams.- Implementing Global Sales Strategy (D2C, B2B).- Global distribution expansion. In charge of opening new markets.

      • Head of Sales - Global

        Jan 2024 - Jul 2024
      • Sales Manager

        Aug 2022 - Jan 2024
    • Oxford university press

      Sept 2024 - now
      Regional area manager - chile and ecuador
  • Licenses & Certifications

    • Growth hacking foundations

      Linkedin learning
      Jul 2022
    • New manager foundations

      Linkedin
      Aug 2022
      View certificate certificate
    • Gestión de clientes potenciales

      Linkedin
      May 2021
      View certificate certificate
    • Fundamentos de marketing digital

      Google actívate
      Oct 2020
    • Promociona una empresa online

      Google actívate
      Apr 2020
    • Capacitación e-learning gauss control (fatiga)

      Gauss control
      Apr 2019
    • Inbound certification

      Hubspot
      Sept 2014
    • Software de ventas de hubspot

      Hubspot academy
      May 2021
      View certificate certificate
    • Google adwords sales representative exam

      Google
      Sept 2014