
Timeline
About me
BaaS & Fintech Specialist | Connecting Businesses with Financial Solutions
Education
Kalbis university
2015 - 2019Business in creative industry business, management, marketing, and related support services aActivities and Societies: Religious Organization, Cinematography, Dance Crew, Creative Organizer.
Universitas ciputra surabaya
2014 - 2015Certified entrepreneurship programme entrepreneurial and small business operations aActivities and Societies: Online based, Research, Business Strategy
Experience
Pt. panca jaya setia
Aug 2010 - Aug 2021Special event project managerI spearheaded exhibition execution for the company, handling all aspects from planning and budgeting to post-event evaluation.My key responsibilities included:◼ Strategic Planning & Execution:• Planned and facilitated decision-making for all exhibition-related activities.• Ensured all agreed-upon plans and onsite requirements were met meticulously.• Developed and managed budgets for successful exhibition participation. (This can be added if it wasn't already mentioned elsewhere in your resume)◼ Vendor Management:• Maintained and nurtured relationships with vendors, ensuring high-quality work and timely progress.◼ Logistics & Operations:• Coordinated with logistics, warehouse, and procurement teams to manage the distribution and display of exhibition goods.◼ Sales & Promotion:• Recruited, trained, and managed the performance of the Sales Promotion team during the exhibition.◼ VIP Liaison:• Provided liaison services to foreign guests and C-Level executives attending the exhibition.◼ Post-Event Analysis:• Created comprehensive expense reports and evaluations following each exhibition.Selected Project Experience:• Gaikindo Indonesia International Autoshow (GIIAS 2015-2022)• Indonesia International Motorshow (IIMS, 2013-2022) Show less
Markettown creative organizer
Sept 2018 - Oct 2020Operational directorPt bank multiarta sentosa tbk (bank mas)
Aug 2019 - Oct 2022◼ Product Strategy and Delivery:• Translated stakeholder strategies into actionable plans.• Identified market needs to guide product development.• Compiled product documentation for regulatory approval (OJK/BI).• Collaborated with developers and business units to implement products using agile methodologies. (Products involved: MAS Mobile 2.0 (Flutter), Promo Engine 2.0, Billers Integration (PPOB & Digital Goods), Online On Boarding 2.0 (Replace Video Call), Merchant Apps, H2H Integration WingsKita & WingsOnline Apps and Merchant Loan)◼ Project Management:• Facilitated meetings with management to translate business needs into Business Requirement Documents (BRDs).• Reviewed mockups and infrastructure from the FSD (Functional Specification Document) and coordinated deployment and User Acceptance Testing (UAT) with business units until product launch.• Troubleshooted product issues, identified root causes, and initiated solutions until product stability was achieved.• Collaborated with internal and vendor developers using agile methodologies to accelerate project delivery (new products, bug fixes, enhancements). Liaised with all relevant divisions.• Championed product innovation to streamline business and operational processes using tools like Promo Engine for QRIS and SuperApps. Show less ◼ Product Strategy and Delivery:• Translated stakeholder strategies into actionable plans.• Identified market needs to guide product development.• Compiled product documents for regulatory approval (OJK/BI).• Collaborated with developers and business units to implement products. (Products involved: MAS Mobile 1.0 (Java), Online On Boarding, Customer On Boarding, LakuMAS (Digital Inclusion for OJK's LakuPandai), QRIS (Dynamic & Static), Merchant Apps (for QRIS and LakuMAS), Virtual Account, Open API, Billers Integration, Promo Engine 1.0)◼ Product Support and User Adoption:• Evaluated, investigated, and resolved product issues.• Communicated new product updates to all branches, call centers, and operations teams.◼ Marketing and Communications:• Led the strategy for Corporate Social Responsibility (CSR) projects, social media campaigns, online/offline events, etc.• Managed social media accounts (Facebook @bankmas.id, Instagram @bankmas_id, LinkedIn PT Bank Multiarta Sentosa Tbk) and BankMAS's YouTube channel. Show less
Digital Product Compliance Manager
Jun 2022 - Oct 2022Digital Product Manager (User & Merchant Solutions)
Dec 2021 - Oct 2022Product Development and Promotion, Business Planning and Product
Aug 2019 - Jan 2022
Bank mayapada int. tbk.
Nov 2022 - Nov 2023My primary responsibility is to develop innovative products and business strategies for the company's Digital Channels, specifically focusing on myONLINE internet banking platform.My key objectives are to drive user acquisition, increase transaction volume, and foster overall business growth.To achieve these goals, I perform the following tasks:• Coordinate and supervise the development of new features and functionalities for myONLINE.• Collaborate with design teams to ensure the user interface and user experience (UI/UX) align with user needs and segmentation.• Identify key metrics for user acquisition and engagement within each digital channel.• Monitor progress towards user acquisition and usage targets for each channel.• Communicate new features, branding, and programs to both internal stakeholders and customers.• Proactively identify critical services or functions that may lead to user problems or complaints.• Develop and manage promotional budgets to achieve targeted growth in users, transactions, and fee-based income. Show less I am responsible for developing e-Channel products and businesses focused on bill payments and cards, achieved through successful partnerships.My key responsibilities and expected results include: ◼ Partnership Management:• Coordinate and monitor ongoing projects within the Digital Channel Biller & Partnership department.• Manage Cooperation Agreements (PKS) with partners, SOEs (State-Owned Enterprises), and government entities.• Collaborate with partners to select and onboard new billers.• Conduct periodic performance evaluations of biller partners. ◼ Strategic Planning:• Develop comprehensive cooperation plans with biller partners, including fee structures and negotiation of transaction costs.• Formulate cooperation plans with SOEs and the government for the development of bank bill payment services. Show less
Section Head, E-Channel Product & Business (Internet Banking)
Jan 2023 - Nov 2023Department Head, E-Channel Biller & Partnership
Nov 2022 - Nov 2023
2c2p
Nov 2023 - Nov 2024Manager of business development, digital goodsI am responsible for driving the growth of the company's Digital Goods business through strategic client acquisition, market research, and partnership development. This includes identifying new product opportunities, tailoring product presentations to client needs, and negotiating and finalizing sales contracts.Additionally, I ensure client satisfaction by providing after-sales support and building long-term relationships.
Ant group
May 2024 - Nov 2024Manager, digital goodsAs a Manager of Digital Goods at ANT Group, I specialize in B2B2C business models and product supply for A+ Rewards programs. My primary responsibilities include:• Product Strategy: Curating and managing a diverse portfolio of digital goods, ensuring optimal stock levels and availability for A+ Rewards partners.• Business Development: Identifying new business opportunities and exploring potential product expansions to meet evolving market needs and customer preferences.• Operations Management: Overseeing end-to-end digital goods operations, from procurement to distribution, to ensure efficient and seamless delivery.• Partner Relations: Building and maintaining strong relationships with A+ Rewards partners, providing excellent support and addressing their needs.My expertise lies in driving digital goods growth in the Indonesian market, leveraging my in-depth understanding of consumer trends and industry dynamics. Show less
Cv. bhinneka grace cool
Oct 2024 - nowOwnerCV. Bhinneka Grace Cool (BeCool) is a leading provider of comprehensive services across Indonesia. We specialize in:- Seafood Distribution: Specializing in supplying high-quality fresh and frozen seafood products to businesses in the food and beverage industry.- Comprehensive AC Solutions: Delivering professional air conditioning services, including installation, maintenance, and repairs, to a variety of clients, from small hotels and hostels to individual homes in Jakarta.- Laundry Outsourcing Solutions: Offering tailored laundry partnerships to hotels throughout Indonesia, providing efficient and reliable laundry services. Show less
Bank mayapada int. tbk.
Nov 2024 - nowDigital partnership development headLeading the development and execution of strategic partnerships to drive Bank Mayapada's digital transformation and expand its financial services reach. Focus on developing and implementing innovative Banking-as-a-Service (BaaS) solutions, including API integrations, co-branded products, and embedded finance offerings, to empower businesses and enhance customer experiences across various sectors.My responsibilities encompass:- Identifying and cultivating strategic partnerships with FinTechs, technology companies, and businesses across various sectors to leverage synergies and expand the bank's digital offerings.- Developing and launching new BaaS products and services, including API integrations, co-branded financial products (e.g., credit cards, loans), and embedded finance solutions for e-commerce platforms, marketplaces, and other digital businesses.- Negotiating and structuring partnerships agreements, ensuring mutually beneficial terms and aligning with the bank's strategic objectives.- Building and maintaining strong relationships with key stakeholders, including partners, regulators, and internal teams.- Monitoring market trends and identifying emerging opportunities in the digital banking and FinTech space.- Leading cross-functional teams to ensure successful project delivery and achieve business goals. Show less
Licenses & Certifications
Conversational ai & customer experience summit 2024
AltrusiaJul 2024Certified risk management professional (crmp) level 2
Badan nasional sertifikasi profesi (bnsp)Feb 2023Iso 27001 foundation - information security certification
Cbqa globalApr 2023
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