Experience

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  Sala marco aldany

  Sept 2010 - Jan 2012

  Public relations & event promoter

  Managed event promotions and concerts at a prestigious Madrid venue, overseeing social media accounts and curating weekly guest lists.

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  Juan manuel lópez rubio non profit environmental lawyer's office

  Jan 2014 - Dec 2014

  Legal assistant

  Juan Manuel López is a non-profit lawyer who helps environmental NGOs such as Ecologistas en Acción with their legal issues. As a legal assistant to the Environmental Attorney, I assisted him with his daily work, doing deep research to prepare for the trials in process and following the needs of each procedure. Due to the importance of schedules in judicial ground, I took special care of organizing the office agenda and preparing the corresponding documents for every phase of our procedures. Performing my job at this Office, everyday I had to go through a vast quantity of technical documents, therefore I enriched my knowledge on Spanish and European environmental law and gained analytical skills investigating on related matters. Show less

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  Environment, gardens and parcs councillorship, coslada city council (madrid)

  Feb 2014 - May 2014

  Legal assistant

  I worked in the Environmental Office of the City Council, helping the Environmental Law Technician with the procedures of the city. I did documentary research and elaboration in subjects such as water sanitation, forestry fires, waste management and treatment and noise pollution.

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  Economic and commercial office - consulate of spain in shanghai

  Jan 2016 - Jan 2017

  International trade advisor

  As a trade officer of the Spanish Economic and Commercial Office my main role is to help Spanish companies access the Chinese market. I am in charge of many sectors such as arquitecture, industrial design, fashion, cosmetics, furniture, arts, education and retail. I identifiy opportunities among these sectors, attending numerous trade fairs, participating in local and international events and looking for key proffesionals in every sector. I offer Spanish companies strategic advice on business development in China and I help them find suitable partners arranging agendas with potential clients. I also organize Spanish pavillions in different trade fairs, such as China Beauty or China Education Expo, promoting Spain and our companies and attracting interested porfessionals on site.Finally, I answer queries about daily-life problems Spanish companies encounter while operating in China and I do strong market research and analysis, elaborating trade documents and market reports. Show less

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  Roca sanitario, s.a.

  Feb 2017 - Jan 2023

  Positioned Roca as a leading brand in the Chinese market through pioneering communications strategies, B2B project management, marketing campaigns, strategic business development, and effective team leadership.- Led B2B marketing and communication strategy, spearheading the establishment of Roca Galleries in China, elevating them as premier design hubs and driving significant brand growth and engagement, generating +30 million € in AD value.- Orchestrated and led interdisciplinary teams in different cities, overseeing all B2B communications and marketing campaigns, hosting +400 events and +50 exhibitions.- Cultivated key partnerships with high-level stakeholders and led client network in China, implementing the first CRM system for the Roca Group in China: +8,000 client contacts, +500 VIPs, +100 project leads.- Led Roca’s B2B digital strategy, leading internal team and external agencies, growing Roca’s B2B social media channels annually by 300% in followers and 150% in views. - Head of institutional relations in China, acting as the primary representative of Roca at institutional events, delivering public speeches and embodying the brand identity in China. Show less

  • Head of VIP Relations & Roca China Galleries (Strategic Communications & Partnerships)

    May 2018 - Jan 2023

  • Business Development Manager

    Feb 2018 - Jun 2018

  • Business Development Assistant Manager

    Feb 2017 - Feb 2018
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  Archstorming

  Jan 2023 - Dec 2023

  Partner

  Archstorming embodies my passion for using architecture as a force for positive change. With an unwavering commitment to sustainability and social impact, we address critical issues like disaster relief and poverty while empowering communities and promoting education. Our platform serves as a hub for creativity and collaboration, driving innovative solutions that truly make a difference in people's lives. The following milestones highlight my contributions during my time as partner:- Spearheaded Archstorming's communication strategy, cultivating partnerships and alliances to amplify our social and environmental impact.- Led the development of the Teach on The Beach project, overseeing the design competition for a school in Ghana, coordinating with the local NGO and organizing sustainable construction webinars to empower architects globally.- Collaborated with esteemed organizations like Vicente Ferrer on educational initiatives in India, fostering cross-cultural learning and community development.- Played a pivotal role in initiating sponsorship and partnership efforts with institutions such as ICO and COAM, laying the groundwork for future collaborations and expanding our reach within the architecture community. Show less

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  Never enough architecture

  Jun 2023 - Jun 2024

  Co-founder, head of marketing and sales

  As the founder of NEA, I envisioned and established the world's premier online platform for sustainable architecture education, uniting a community of over 8,000 architects from 150+ countries within the first six months. NEA pioneers a unique approach, integrating architectural competitions with expert-led courses to cultivate a socially-aware, environmentally conscious, and innovation-driven generation of architects. Our mission is to address pressing sector challenges, empowering architects to shape contemporary architecture while bridging global frontiers with insights from esteemed industry leaders.In my role overseeing Sales and Marketing, I've achieved the following milestones:- Orchestrated NEA's communication strategy and brand development across diverse social media channels, media partnerships, and strategic collaborations, reaching a global audience.- Crafted and directed the end-to-end product development lifecycle, overseeing the creation of courses and competitions. Personally hosted each class, maintaining close relationships with each of the reputed professionals who comprised our exclusive faculty.- Led NEA's external relationships, fostering partnerships with industry leaders and institutions, resulting in official partnerships with Madrid Architecture Week and Beijing Design Week within our inaugural three months.- Directed strategic planning efforts for marketing and sales initiatives, driving growth and profitability through impactful digital campaigns (SEO/SEM, email marketing) and engaging promotional events. Show less

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  Roca group

  Jul 2024 - now

  Corporate architect and designer projects manager