Regina Ting

Experience

• 

  Max Strong Holdings Limited

  Nov 2009 - Jul 2011

  Marketing Executive

  - Analyzed and calculated costs of procurement and suggest methods to decrease expenditure - Invented negotiation strategies and secure profitable deals- Optimized sourcing procedures to attain maximum efficiency- Researched and anticipate shifts in the negotiating power of suppliers- Estimated risks and apply risk minimizing techniques- Discovered and partner with trustworthy vendors and suppliers globally- Determined quantity and timing of deliveries

• 

  Glamm Holdings Ltd

  Nov 2011 - Oct 2012

  Marketing Executive

  - Maintained and monitored CRM program in distribution channels- Assisted on Merchandising, QC, cost control and budgeting- Planned and executed the marketing activities throughtout the year (Advertising placement, instore promotion, digital marketing, and PR campaigns)- Prepared and organised international and local exhibition and events, such as Baselworld Switzerland, HK fairs and Dubai exhibitions

• 

  A.T. Cross Company

  Nov 2012 - Sept 2018

  I have been currently working in trade marketing manager role concentrated in digital marketing as well as traditional marketing channels for the past 8 years. I crafted a vision, strategy and annual implementation program to drive sales, engagement and collaboration for marketing teams across the global organization. - Communicate and facilitate achievement of volume target on monthly basis- Provide feedback to management on new product launches or re-launch initiatives- Track competition volumes and monitor competitor activities to evaluate our brand performance- Measure market potential channel wise and identifying target segment- Work closely with sales teams to ensure trade marketing strategies are aligned with sales objectives and revenue targets

  • Trade Marketing Manager, APAC

    Jan 2016 - Sept 2018

  • Marketing Executive

    Nov 2012 - Dec 2015
• 

  Google

  Apr 2015 - Nov 2015

  Google Squared Trainee

  • A Google-led initiative training program endorsed by the HKAIM, the HK4As and the HK2As• Squared has been developed specifically for individuals with 4-8 years experience, who have been identified by their senior management as having high leadership potential within their organizations