Experience

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  Bharti airtel

  Jul 2013 - Aug 2024

  Developing and organising a strategic marketing initiative across digital channels, including the MyAirtel App and various socialmedia platforms, aimed at enhancing product exposure and visibility.Conduct demonstrations and knowledge sharing sessions to educate executives, freelancers, and channel partners on segmentingthe markets and targeting the customers by positioning the specific postpaid products and solutions.Coordinating with branding team to ensure the content of the advertising is furnishing the objectives of the postpaid product whilethe ground teams are well equipped and briefed on the placement.Analysing past, present, and future consumer behaviours and preferences relevant to postpaid product offerings.To consistently conduct research on consumer buying patterns and behavioural changes, while carrying out mystery shopperactivities across different markets, to identify competitor reactions and new trends periodically. Show less Analysing Usage patterns of the customers and identify upgrade opportunities via segmented offers and promotions to enhancepostpaid revenue.Ensure the business growth by enhancing postpaid revenue while expanding and introducing IOT solutions to align with marketingobjectives and revenue growth.Advising on postpaid product strategies to boost acquisition and revenue by optimizing product mix and pricing for enhancedoutcomes, supporting ground teams, and leveraging the S&D structure for business success.Analysing and understanding the customer trends and patterns to consider the probability of churn or downgrade. Devising relevantprograms to cater to different customer segments to enhance customer stickiness and reduce churn via- Proactive subscriber retention- Creating value for money and loyalty delights for existing base- Usage simulation for ZERO/low users to drive up REC base. Conduct research while interpreting market demands and market characteristics for goods and services and segmenting the baseand upgrading periodically by identifying their usage trends, spending behaviours, engagement on different logics. Authorizing and managing market research to navigate market opportunities and enable segmented products and offers creates aspace for predicted users to experience premium products with a focus on retention. Show less Facilitating business expansion through the development and execution of marketing plans and initiatives with the involvement ofkey client relationships, identifying growth opportunities, and implementing tailored strategies to meet customer needs.Conducting market research to uncover opportunities for new and existing products/services and interpreting customer needsand preferences and gathering insights into their behaviour.Providing consultancy on various marketing aspects such as product mix, pricing strategies, promotional activities, anddistribution channels while proposing recommendations to effectively achieve marketing objectives while ensuring revenuegrowth through new postpaid acquisitions, solutions, and Value-Added Services (VAS)Interpreting current and future consumer trends to anticipate market shifts and adapt marketing strategies.Providing guidance to executives and clients on effective advertising strategies to target specific markets, enhancing productvisibility, and showcasing product features and campaigns to enhance market reach, promote goods and services.Analyse the customer preference pertaining to services and solutions provided by Airtel. Show less Facilitating business expansion by developing and implementing marketing plans, policies, and initiatives by assisting indeveloping new products and services.Advising associates and corporate clients on campaigns, products, and strategies fostering subscriber awareness, and effectivelyendorsing packages and services.Directing programs and activities to ensure customer retention while simultaneously analysing the monthly marketing targetscontributes to business growth and development of goods and services provided by Airtel.Initiating and conducting surveys to identify opportunities for new and established products/services to extend the customerbase.Providing comprehensive guidance on various marketing facets including product mix, pricing, sales promotions, and distributionchannels in driving new acquisitions and share knowledge with acquisition channels. Show less Track and report SLA/KPI performance of in-scope operation of the zonal team to the head office.Collaborate directly with subscribers, including stakeholders, Ops Managers, and Contractors, for respective delivery and ongoing support.Keep subscribers and agents informed about operational concerns, compliance matters, and propose effective resolutions.Provide monthly summaries and progress reports on operational health, statuses, risk assessments, and the status of Change Requests (CR), Service Requests (SR), Operational Problems and System Problems.Conduct or participate in various management update meetings, including CCC, Operations, Service Review, Audit, and Management Meetings.Review reports from Operations and support within the zonal operation teams. Show less

  • Assistant Manager - Usage and Retention Postpaid Business

    Jul 2023 - Aug 2024

  • POSTPAID ACQUISITION AND INTERNATIONAL BUSINESS SUPPORT – Assistant Manager & Snr Ex

    Jan 2018 - Jun 2023

  • Zonal Service Manager

    Apr 2016 - Dec 2017

  • ZONAL SERVICE Coordinator– Executive

    Oct 2014 - Mar 2016

  • Customer Service Executive

    Jul 2013 - Oct 2014
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  Dialog axiata plc

  Sept 2024 - now

  Product manager

  Strategic Marketing Leadership: Develop and implement marketing strategies focused on driving revenue growth across digital verticals. Leverage key revenue-generating pillars to maximize the company’s revenues and ensure a seamless customer experience.Partner Collaboration: Engage with strategic business partners, including leading banks, supermarket chains, retail chains, digital money partners, corporates, and digital agencies to strengthen business relationships and drive marketing initiatives.Value-Added Services (VAS) Development: Create and execute strategies for VAS to achieve business objectives, collaborating with cross-functional teams and partners for successful VAS and content offerings. Monitor market trends and competitive landscape to adapt strategies accordingly.Data-Driven Decision Making: Utilize digital insights and data analytics to understand consumer behavior, assess market trends, and develop promotional strategies. Build and maintain relationships with key accounts and stakeholders.Cross-Functional Collaboration: Work closely with other departments to ensure integrated marketing efforts. Represent the company in industry groups, with a focus on mobile handset industry partnerships and tie-ups, while driving business growth and customer loyalty. Show less