Ted Allen

Experience

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  AFL Telecommunications

  Jan 2009 - May 2009

  Marketing and PR Intern

  Collaborated with marketing personnel to implement a brand management and logo change for organization.Dealt with media representatives for price quotes and ad location.Wrote press releases of AFL's services and products to telecommunication publications to establish presence in the marketplace.Organized weekly meetings for marketing department to coordinate projects. Learned to work within a marketing group operating for a multi-national business to business company that is driven by sales and engineering. Show less

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  Aquinas Consulting & Staffing Solutions

  Sept 2010 - Jun 2011

  Staffing Intern

  Managed activities in accounts payable and receivables, ensuring timely payments and vendor invoicesProduced a variety of financial reports. Regularly updated general ledgers and assisted in payroll maintenance Performed administrative duties: scheduled and organized meetings, created Power Point presentations, updated recruiter database. Constructed email and direct mail marketing campaigns for the subsidiary company Exulan, which published children's books for Boy Scouts. Sourced resumes using the internet, employee referrals, outside referrals and networking for Recruiters.Utilized strong communication and inter-personal skills for improving customer relations AFL Telecommunications Show less

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  Acme United

  Jun 2011 - Oct 2011

  Digital Marketing Intern

  Westcott, an office, school and craft supply companyPhysiciansCare, a leader in first aid safety products and over the counter medicationsDemonstrated analytical skills in customer relation skills by identifying the need for greater social-media based communications Constructed and maintained company's twitter and facebook accountInteracted with customer's questions, requests and comments via social-mediaCreated the bi-weekly newsletter, "Teachers' Nook", which informed potential clients and customers of new product launches, promotions, prizes, and news, as well as personified the company by writing uplifting stories and anecdotes to our clients.Updated and managed company website by applying product descriptions, price points and customer reviews.Designed the layout, copy and art for PhysicansCare's new X-Press Refill Medical Kit Managed and maintained Excel spreadsheets for databases that held valuable logistics information for product manufacturing, shipping and warehousing. Conducted store audits for price comparison and competition analysis Instrumental member in brainstorming new products and promotions, including line extensions Show less

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  Virgin Atlantic Airways

  May 2012 - Aug 2012

  B2B Marketing Specialist

  Virgin Atlantic, Norwalk, CT May 2012-PresentB2B Marketing Specialist➢ Updated and maintained VSflyinghub.com to increase awareness and ticketing by travel agents➢ Brainstormed and produced incentive deals for clients that would boost revenue and build long-term relationships with major corporations➢ Wrote copy for website, product descriptions, invitations, and internal marketing projects➢ Implemented and executed corporate events for brand building and maintaining client relations➢ Created articles for monthly Red Hot Newsletter to inform travel agencies and clients of Virgin Atlantic events as well as outlined the artwork➢ Communicated with the UK office to create global B2B campaigns for new gateway openings➢ Researched travel agent segments for the creation of pen portraits to assist sales team➢ Managed vendor relationships to ensure the company’s deadlines and objectives were aligned➢ Proofread drafts and briefs of salesmen in order to ensure smooth delivery by the brand design and art department Show less

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  Capital Hill Investments, LP

  Oct 2012 - Feb 2013

  Digital Marketing Platform Consultant

   Conceptualized a ready-for-launch marketing strategy by establishing company: logo, email, phone systems, social presence Promoted brand awareness with manufacturers and suppliers via social media and direct marketing  Communicated regularly with overseas offices to coordinate trades averaging 1200 metric tons per week

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  UBM Tech

  Feb 2013 - Jul 2013

  Online Events Producer

   Coordinate webcasts and virtual events to generate customer leads for major clients like IBM, Dell and Microsoft Overseer of all aspects of online event delivery for pre and post-launch useo Filter through target leads and registrants in order to build a clear portfolio of each clients’ target audienceo Schedule cross-departmental meetings to reach an average of 300 registrants per virtual evento Train clients in online platform consoles such as WebEx, On24 and InXpoo Handle client communications and make recommendations in order to align each client with UBM Tech Produce post-event reporting and analysis based on client needso Develop cohesive and fluid online presentation recordings for maximum exposure post-launcho Communicate results of online event clearly to client and sales team Show less

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  MNI Targeted Media Inc.

  Sept 2013 - Mar 2015

  Digital Media Planner

  MNI, a Time Inc. company, provides targeted advertising solutions digitally and in magazines. MNI is the only resource marketers need to implement a scalable, targeted, multimedia campaign that gets results. Customized Online Campaigns From customized digital display to local search, ad networks, and mobile strategies, MNI creates powerful campaigns that deliver specific audiences and objectives. By partnering with the most popular and prestigious websites, MNI is your single resource for full-service, efficient campaigns in the right environments. Show less

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  Mosaic North America

  Apr 2015 - Nov 2020

  Digital Media Manager

  ¬ IAB Certified in Media Planning & Buying¬ Implemented pricing change of digital media from gross to net which grew internal digital revenue by 28%.¬ Strategized the purchase of over 18.8 million dollars in digital media for Starbucks shopper marketing campaigns.¬ Vetted over 100 digital vendors for our clientele to expand their ROI by over 15% across search, display, social and native campaigns.¬ Negotiated with sites, networks, and DSPs to create strategic partnerships to lower CPMs, CPE, and CPA costs by 10%.¬ Brokered partnership with DCM to ensure that client’s ads were being measured efficiently and effectively.¬ Regularly met with major CPG brands such as Clorox, Vitamin Water, Diageo, Kings Hawaiian totaling over 12 million in revenue. ¬ Managed and oversaw a team of digital media planners to produce over 10 RFPs a week. Show less

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  HMT Associates, Inc.

  Nov 2020 - May 2021

  Connected Media Director

  Business Leadership:• Leads and develops strategic media plans in all areas of brand activation and commerce (traditional, social, digital, retailerowned, emerging, etc.) for client programs• Creates and analyzes dashboards analytics for measurement based on program KPIs• Uses research and analytic tools to evaluate performance metrics and proactively recommends refinements• Responsible for overall agency third party negotiations, contracts, budgets and resource allocation• Nurtures and develops top level client relationships in collaboration with the Client Service lead• Collaborates with IATs in development and activation of all media-driving client/agency plans across traditional, online and on-trend solutions that deliver on established KPIs• Leads effective influencer and social media campaigns, including paid, organic and promotional activations• Keeps abreast of media touchpoints and partners that enable hmt to bring continuous innovation to our agency and our clients’business• Actively leads media solutions in brainstorms• Drives continuous profitable growth• Leads new business growth efforts through RFPs and business mining while crafting the strategic approach to connected media -from identifying the right vendor, developing plans against KPIs, and evaluation from performance and measurement Show less

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  Optimal

  May 2021 - May 2024

  Director of Digital Strategy

  •Spearhead innovative sales initiatives across key sectors including education, finance, consumer packaged goods, and politics, driving consistent expansion of our client base.•Craft and execute sophisticated cross-channel pricing strategies for performance media campaigns, markedly boosting profitability.•Enable market entry for emerging brands, consistently delivering robust returns on advertising spend.•Forge strategic partnerships with leading retail media platforms such as Walmart Connect, Amazon DSP, 84.51, and Roundel, orchestrating successful omnichannel campaigns.•Develop and deploy the "Optimal Performance Engine" utilizing cutting-edge AI technology to enhance media execution tactics.•Lead and mentor a dynamic team of over ten professionals in media planning, advertising operations, and analytics, adeptly managing numerous requests for proposals each month. Show less

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  LUDWIG+

  Oct 2022 - now

  Head of Integrated Media

  As the Head of Integrated Media at LUDWIG+, I lead a dynamic team dedicated to crafting and executing comprehensive media strategies that drive measurable results. With over 12+ years of experience in the industry, my expertise spans across digital, print, broadcast, and social media, ensuring a seamless and impactful media presence for our clients.I am passionate about leveraging data-driven insights and innovative technologies to create integrated campaigns that resonate with target audiences and achieve business objectives. My strategic vision and hands-on approach have been instrumental in delivering successful campaigns for a diverse portfolio of clients, ranging from startups to Fortune 500 companies. Show less