Experience

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  Environment arizona

  Nov 2013 - May 2014

  Policy intern

  • Semester-long internship ending in May 2014• Community Organizing • Public outreach and education• Researching environmental problems and preparing public reports• Coordinating and attending media events• Generating public support for "Go Solar" campaign• Meeting with elected officials to propose policy ideas

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  The trust for sustainable development

  Jun 2014 - May 2016

  Development officer

  The Trust for Sustainable Development is a nonprofit development management company creating sustainable residential and commercial developments. The Spirit Bay Project is a partnership between TSD and the Scia'new First Nation, where they are developing a sustainable New Town on their reserved land with the goal of uplifting the community out of poverty. • Collaboration/communication between all departments, project consultants, and community members • Event planning and coordination • Serving as the first point of contact for the Spirit Bay project— setting an upbeat and optimistic tone and environment for all that came through our doors. • Planning and design of public spaces for the Spirit Bay project to support quality of life • Storytelling, brand direction, blogging, social media and marketing content positioning Spirit Bay as a community designed to support the happiness of the residents who live there. • Sales & customer service • Collaborating with civil engineers, land surveyors, appraisers, contractors, architects, urban planners, landscape architects, etc, • Job site coordination for the Spirit Bay project • Creating and managing various internal organizational systems • Executive Administration, Executive Assistant, and Personal Assistant roles • Experience working with Customer Relationship Management Software Show less

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  Self-employed

  Jan 2016 - now

  Marketing communications strategy consultant

  I work with founders and execs to find thorough clarity in their vision, develop brand identities, and communicate with authenticity and relatability. I believe that the strongest brands are built on a foundation of empathy and understanding for their audience, and that clarity is one of the most powerful tools any leader can have.

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  Thriving communities network

  Mar 2016 - Aug 2018

  Cofounder

  Thriving Communities Network was born out of a passion for creating community and public spaces that increased community levels of happiness. We convened dynamic groups for cross-sector conversations and numerous events around Seattle about happiness data, its collection and analysis, and how each sector can use it in their decision-making to have a more positive impact on their communities. We also served as consultants for organizations looking to create a bigger impact through their work. We specialized in helping nonprofit leaders articulate their mission and vision, communicate the value of their work, and create clear and compelling calls to action for their audience. -- In my professional journey, TCN served a pivotal role in shaping the direction of my career path. In addition to the passion I felt for the work we were doing, I found the process of building a brand, shaping the direction of the organization, and communicating our complex vision extremely fulfilling. It was empowering to start an organization at the age of 23 around the concept of happiness, and have established professionals take interest and listen. The support we felt for our mission and the intelligent people we convened to participate in our vision lit a fire in me for entrepreneurship, for continuing to explore my curiosities and passions, and to step through open doors to see where they take me. This experience also solidified my understanding of my own skills for brand building and high-level communications, became the gateway into my career as a Brand Strategist, and laid the foundation for me to continue building companies that spread positivity to the world. Show less

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  Microsoft

  Aug 2016 - Jan 2017

  Civic technology fellow

  Civic Tech is technology for the public good. Microsoft Tech & Civic Engagement Seattle team focuses on building trusted relationships with key stakeholders across the Seattle Civic Tech community, primarily within the City of Seattle, University of Washington, and select philanthropic organizations.Roles and Responsibilities:-6-month long fellowship with Microsoft Seattle Technology and Civic Engagement Team-Strategic outreach and communication with the civic technology community in Seattle-Facilitating cross-sector collaborations and building partnerships with small businesses, non-profits, and local government-Managing events such as weekly Civic Technology Happy Hours and contributing to the planning and execution of the Woodland Park Zoohackathon-Self-directed initiative to measure social interaction and social capital in Seattle’s public spaces utilizing civic technology tools-Conducted analysis and research to identify the most impactful way to allocate technology resources and funds to external social impact organizations-Partnering with the City of Seattle to create a Civic Technology Index to measure how much civic technology is being utilized in Seattle Show less

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  Launch it girl

  Mar 2017 - Feb 2022

  Co-founder, head of strategy & marketing

  Launch It Girl is a brand strategy & design studio I cofounded in 2017. We launched by offering brand strategy consulting, website copywriting, blog & social media copywriting, brand design, website design & development, and graphic design services. In 2019, I led the development of our online program, The Launch Pad, that guides new and aspiring business owners through DIY'ing their brand strategy, website copy, and visual branding. The program launched in 2020 and I coached over 50 participants through it.I led business development, client relations. & communications, brand strategy consulting, copywriting, inbound and outbound marketing/social media content for Launch It Girl. I also did public speaking on behalf of the company, hosting panel discussions and joining as a guest on numerous podcasts. Show less

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  Fredi

  Jun 2019 - Jul 2021

  Head of strategy & content

  -Develop all brand strategy, communications, and omni-channel social media/marketing content for startup workplace wellness brand -Led pre-launch brand development, go-to-market strategy, and omni-channel content planningServe as brand figurehead, communicating brand mission, values, vision & product benefits through social media & podcast guesting-Supported Instagram channel organic growth to over 10k followers in year 1-Led all community engagement initiatives, including brand partnership development-Managed agency partners for PR, influencer and social media, review/edit all press releases, developed PR/influencer gift boxes-Creative directed 2-day, multi-location lifestyle & product photoshoot-Led communications and pre-order sales strategy after selling out inventory, keeping the audience engaged amid slow restocking and supply chain challenges. Show less

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  Raindrop

  Sept 2021 - now

  As a Brand Strategy Supervisor, I seek to curate extreme clarity, thoughtful insights, and share context for every client so that our creative teams can develop informed and strategic concepts that never miss the mark.Raindrop creates Marketing People Love that earns attention, builds brands and drives results. Our well-rounded team is here to supercharge your brand and bring to life your creative across all channels where your customers spend their time.We are honored to work alongside the best marketers, business leaders and founders in the world. Our recent work has brought accolades such as the #1 YouTube ad (per Think With Google) in 2020, the top performing Super Bowl ad of 2021, 2 Emmys, 1 Billion Scalable Views and more. And we're just getting started!At our core, we are a people-first company which means we prioritize human connection, relationships and building an environment where Raindroppers, clients and partners are able to grow, enjoy what they do and be a part of something special. We thrive on holistic creative partnerships with Brands that believe in the power of creating Marketing People Love. Let us be your creative engine across all channels - Video, Social, Email, Web, Photo, Design and more. We got you. And we look forward to connecting. Visit us at raindrop.agency to learn more and see some of our recent work. Show less

  • Director of Strategy

    Mar 2023 - now

  • Brand Strategy Supervisor

    Feb 2022 - Mar 2023

  • Sr. Brand Manager

    Sept 2021 - Feb 2022