
Timeline
About me
Change Agent: one of a kind in driving execution in challenging environments
Education

Manhattan university
2002 - 2004Business administration
Experience

Visionscape landscape design
Jan 2005 - Jan 2007Sales consultant• Led business development through incubation period.• Established operational partnerships.• Developed Marketing & Communication collateral.• Fostered collaboration to define GTM strategy.

T&t appliance repair center
Jan 2007 - Jan 2011Opperations manager• Innovated alternate revenue streams by developing strategic partnerships with major appliance manufacturers in the US.• Developed processes to scale business operations and drive efficiencies.• Lead technician teams to collaborate and share best practices, tips, and key learnings to enhance the customer experience.

Junior league of toronto
Jan 2009 - Jan 2013The Provisional Committee is responsible for facilitating an orientation program where new members learn about the Junior League of Toronto (JLT) organization, the community organizations we service and our fundraising work. They also learn how to become an effective and trained volunteer. Provisional members are responsible for planning and executing a community project to gain the experience needed for active membership.Responsible for onboarding & mentoring new member class (between 10-20 women) through provisional program and prepare for active membership.Updated curriculum to incorporate guest lecturers representing internal groups and practical learning. Show less • Responsible for the planning and executing of event designed to enhance member engagement and increase recruitment and retention opportunities.• Created an inspirational DVD capturing member experiences from events through video and other forms of media to establish a brand identity of the JLT and inspire new members for recruitment.• Given the “Rising Star” award for demonstrating superior leadership abilities and going above and beyond my responsibilities. • Selected as a Delegate to participate in the Junior League’s Great Lakes Conference and report back to Board of Directors. Show less
Chair, Provisional (New Member) Committee
Jan 2011 - Jan 2013Chair, JLT Heritage Committee
Jan 2009 - Jan 2011

The debeck group
Apr 2009 - Jan 2011Business consultant• Led business development through incubation period.• Established operational partnerships.• Developed Marketing & Communication collateral.• Fostered collaboration to define GTM strategy.

Rogers communications
May 2011 - Nov 2024Develop and govern an ecosystem of strategic alliance partners valued at ~$2B, including but not limited to channel strategy, GTM prioritization, enablement and sales execution at an accelerated pace • Drive the development & management of long-range growth strategies and roadmap to achieve +$1B revenue growth, +52% across all segments in 5 years• Lead partner alliance strategies to unlock Go-to-market (GTM) investments and capacity to achieve commercial value• Lead inorganic growth strategies from search/screen of right fit assets to integration of new mergers & acquisitions • Design a regional governance framework that empowers 60+ local executives to shift performance in underpenetrated markets. • Define and achieve cross business synergies, locally, while advising business unit Presidents of regional insights to tune investment strategies. • Manage a team of 7 senior regional business planners, nationally, to program manage complex files and steer local executives to meet corporate priorities. Believing in the power of people and culture, lead the design of a national strategy that operationalizes regional chapters of an employee resource group with the objectives of providing experiential leadership, unique networking, and authentic mentoring opportunities. Tie engagement to business benefits for customers, partners, and employees. • Define channel strategy and optimal engagement model to meet $293M total contract value of new revenue targets.• Manage channel business reviews with cross-functional support teams to drive sales effectiveness.• Independently execute the strategic development & tactical action plan while working with key internal stakeholders.• Research & identify new channel opportunities, enriching value proposition and driving market share. • Lead dynamic and annual planning process to align priorities, onboard shared resources, and manage capital (~70 projects/$160M annually).• Design & Manage & Continuously Improve program governance and cadence.• Facilitate channel alignment to priorities and programs. Lead a cross functional team of employee volunteers to provide networking, development, and mentorship opportunities in the region. Develop a chapter strategy and governance model to scale corporate reach, increasing engagement and managing talent outside of corporate headquarters. • Manage sales reporting (~$1.2M new monthly recurring revenue booking annually) and analysis targeted to various executive sponsors and cross functional stakeholders.• Develop performance management processes, policies, and governance to ensure cross functional alignment of 4 key working teams; ~10-15 stakeholders.• Optimize “order-to-cash” business operations process.
Director of Strategic Partnerships
Mar 2022 - Nov 2024Director, Business Strategy
May 2021 - Mar 2022Senior Manager, Regional Planning
Jun 2018 - May 2021National Program Director, Rogers Women's Network
Jun 2017 - Dec 2020Manager, Channel Strategy
Mar 2017 - Jun 2018Manager, Go-To-Market Planning - Enterprise Business Unit
Sept 2014 - Mar 2017Chair, Brampton Chapter, Rogers Women's Network
Jan 2014 - Jan 2016Analyst
May 2011 - Sept 2014

Palo alto networks
Nov 2024 - nowChannel business manager
Licenses & Certifications
- View certificate

Change management professional
ProsciMay 2017 - View certificate

Flight completion for core ae
Palo alto networksMar 2025
Honors & Awards
- Awarded to Tiffany SmithBusiness Impact Award Rogers Business Solutions Nov 2012 Recognizing employees and teams whose commitment to innovation – and to creating new benchmarks for success – is resulting in approaches, products and services that are driving growth and enabling us to execute against the strategies set out in our Five-Year Plan.
- Awarded to Tiffany SmithSARA Junior League of Toronto 2010 Active member of the year award given on behalf of the Sustainer Community to women who push to evolve the membership and display a commitment above and beyond expectations to developing the potential of women and lasting community change.
- Awarded to Tiffany SmithRising Star Junior League of Toronto 2009 Award given to new members of the JLT who demonstrate extraordinary leadership qualities while going above and beyond in their commitment to the organization, development of its members, and community impact.
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