Ellie Petalidou

Ellie petalidou

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location of Ellie PetalidouGreece
Phone number of Ellie Petalidou+91 xxxx xxxxx
Followers of Ellie Petalidou858 followers
  • Timeline

    Mar 2007 - Jul 2010

    Commercial Finance Specialist

    Coca-Cola HBC
    Dec 2011 - Jul 2014

    Retail Activation Coordinator (Retail Marketing Dpt)

    Samsung Electronics Hellas SA
    Jul 2014 - May 2016

    Brand Manager

    INTERSPORT Athletics S.A.
    May 2016 - Oct 2017

    Product Manager Aramis & Designer Fragrances

    Estée Lauder Hellas S.A.
    Oct 2017 - Dec 2020

    Brand & Trade Marketing Manager Prestige Brands, Coty Professional Beauty | Wella Greece

    Coty
    Current Company
    Dec 2020 - now

    Senior Brand Manager Retail Hair & OPI

    Wella Company
  • About me

    Senior Brand Manager Retail Hair & OPI at Wella Company

  • Education

    • The university of edinburgh

      2010 - 2011
      Msc marketing & business analysis 2.1, second class honours, upper division
    • Athens university of economics and business

      2003 - 2007
      Ptychion management science & technology
  • Experience

    • Coca-cola hbc

      Mar 2007 - Jul 2010

      -Responsible for Trade Investment for Aegean region-Administration of promotional expenses and trade contracts-Budget control of Local and Head Office promotional activities-Adhoc and monthly reporting-Credit notes issuing according to CCHBC commercial policy -Daily communication with Sales teams Office support and administrative aid to HO.RE.CA. (Hotels-Restaurants-Cafes) and “Athens Special Projects” Sales Teams

      • Commercial Finance Specialist

        Jul 2007 - Jul 2010
      • Intern at Sales Department

        Mar 2007 - Jun 2007
    • Samsung electronics hellas sa

      Dec 2011 - Jul 2014
      Retail activation coordinator (retail marketing dpt)

      -Development and execution of trade marketing calendar along with Marketing Manager-Shop Display, product display management, in-store brand image-Responsible for POS materials-Monitor competition and share learnings of trade environment with all the internal brand team-Lead the trade events in cooperation with the retailers -Trade Marketing budget handling

    • Intersport athletics s.a.

      Jul 2014 - May 2016
      Brand manager

      - Development and execution of Marketing Campaigns with ATL and BTL activities - CRM management and budget handling- Preparation of annual product catalogues and leaflets- Planning & organizing of various sports events- Coordination & alignment of Region Marketing Plan (Turkey, Romania, Cyprus, Bulgaria)- Close collaboration with Trade MKT and Digital MKT Dpt.- Implementation of CSR actions

    • Estée lauder hellas s.a.

      May 2016 - Oct 2017
      Product manager aramis & designer fragrances

      - Execution of marketing plans/calendars and major launches- Forecasting and inventory levels control- Product assortment and pricing proposals - Assistance in the development of MKT budget - Daily reports and analysis critical to the execution of marketing plan and brand’s strategy- Decision making on promotional items and creative concepts for instore execution

    • Coty

      Oct 2017 - Dec 2020

      Brands: ghd, System Professional, Sebastian Professional, SEB MAN, Nioxin, Sassoon- Set the local vision for the brands, in line with global strategy & local market requirements- Develop and Execute 360 marketing plans- Working in partnership with internal teams and external agencies- Responsible for brands communication across all channels (digital, SoMe, influencers, PR, media relations, in-store)- Co-Lead Go-to-market optimization and Channel strategy development in conjunction with Trade and Sales Teams- Own and manage MKT budget- Events management Show less

      • Brand & Trade Marketing Manager Prestige Brands, Coty Professional Beauty | Wella Greece

        Jul 2020 - Dec 2020
      • Brand Manager Prestige Brands, Coty Professional Beauty | Wella Greece

        Oct 2017 - Jul 2020
    • Wella company

      Dec 2020 - now

      Brands: System Professional, Sebastian Professional, SEB MAN, Nioxin, Sassoon- Set the local vision for the brands, in line with global strategy & local market requirements- Develop and Execute 360 marketing plans- Working in partnership with internal teams and external agencies- Responsible for brands communication across all channels (digital, SoMe, influencers, PR, media relations, in-store)- Co-Lead Go-to-market optimization and Channel strategy development in conjunction with Trade and Sales Teams- Own and manage MKT budget- Events management Show less

      • Senior Brand Manager Retail Hair & OPI

        Jul 2023 - now
      • Brand Manager Prestige Brands

        Dec 2020 - Jun 2023
  • Licenses & Certifications