Experience

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  Fertilize

  Feb 2012 - Jan 2014

  Communications intern

  - Social media management- Content marketing - Translation of publicity material- Assistance in sales, export and administration

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  Universidade federal de minas gerais

  Sept 2013 - Aug 2014

  Bolsista do programa jovens talentos

  O GRIS é o Grupo de Pesquisa em Imagem e Sociabilidade do núcleo de Graduação e Pós-Graduação da Comunicação Social da UFMG. No GRIS, o GrisOrg é o núcleo de pesquisa que estuda as Práticas e os Processos Organizacionais. ➛ Como resultado da Iniciação Científica, apresentei o artigo “Construções discursivas que reforçam embates organizacionais: o discurso jornalístico da causa Munduruku nos conflitos da usina hidrelétrica de Belo Monte" no II DCIMA - II Colóquio Internacional Mídia e Discurso na Amazônia, na UFPA. Já o artigo "AÇÃO MUNDURUKU E O EMBATE PÚBLICO ACERCA DA CONSTRUÇÃO DE BELO MONTE: formas de organização política indígena no Brasil vistas a partir de três acontecimentos midiáticos", produzido com Luciana de Oliveira e Natália Amaro, foi apresentado por Luciana de Oliveira no III SICO (Seminário Internacional de Comunicação Organizacional) e publicado na edição de 2016-2 da revista Cambiassu, do Departamento de Comunicação Social da UFMA.Funções:- participação em discussões acerca de conceitos teóricos da Comunicação e da Comunicação Organizacional;- pesquisa científica com trabalho na coleta de dados sobre a relação de grupos indígenas afetados por comunidades e grupos da sociedade;- elaboração de dois artigos acadêmicos, em parceria com a orientadora Profa. Dra. Luciana de Oliveira. Show less

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  Fic - festival internacional de corais 2014, 2015 e 2016

  May 2014 - Oct 2016

  Executive producer

  - Production logistics for various concerts- Coordination of artistic production logistics for 29 groups and artists at the closing event of the 2016 edition

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  Digicade tecnologia

  Aug 2014 - Jul 2015

  Internal communications intern

  - Production of texts and content for wall, intranet and internal newsletter;- Support in social media and company marketing activities, with graphic creation.

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  Festifrance - festival de cinema francês

  May 2015 - Oct 2016

  Producer and communications analyst

  - Carrying out translations, from French and English, of subtitles and synopses- Writing for the festival website- Social media management- Executive production- Press office

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  A macaco indústria criativa

  Jul 2015 - Feb 2017

  - Writing for promoting events and sponsorship projects.- Coordination of social media programming and monitoring.- Planning and strategy of communication campaigns for parties and cultural events. - Coordination of concierge logistics and support in other production sectors- Management and monitoring of social media and content writing

  • Communications Analyst

    Aug 2016 - Feb 2017

  • Cultural Producer Intern

    Jul 2015 - Jul 2016
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  Rock content

  Jul 2016 - Nov 2018

  Freelancer proofreader

  - Article review, following Inbound Marketing precepts;- More than 700 revised articles.

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  Viva bossa

  Jan 2017 - now

  Entrepreneur and cmo

  Viva Bossa is a 7 years old clothing brand, created by me in a partnership with my mother. - Idealization of brand and business model- Administrative management- Communication and Marketing Management- Participation in the clothing creation and production processes- Commercial execution

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  Freelancer

  Apr 2017 - May 2019

  Freelancer social media manager

  Planning and executing social media campaigns for Facebook and Instagram, including writing, monitoring and, in some projects, managing Facebook and Instagram AdsSome projects and clients:- Hilda e Freud (Cia Inconsciente em Cena - RJ), - Cinema no Rio São Francisco (Cinear), - Arraiá Incrível (A Macaco), - Inverno das Artes (A Macaco, com Elza Soares e Criolo), - Festival Jângalove (A Macaco), - Cidade Hip Hop,- Sonoriza (blocos de carnaval de Belo Horizonte), - Bienal de Arte Digital — Rio de Janeiro e Belo Horizonte (Festival de Arte Digital), - Fórum do Campo Lacaniano no Rio de Janeiro,- Bloco Então, Brilha!,- Banda A Fase Rosa. Show less

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  Cinear producoes e exibicoes cinematograficas

  May 2017 - Oct 2017

  Social media manager

  Planning and executing social media campaigns for Facebook and Instagram, including writing, monitoring and, in some projects, managing Facebook and Instagram Ads.

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  Estação carnaval

  Aug 2017 - now

  Entrepreneur and cmo

  Estação Carnaval is a store focused on carnival products from the local economy of Belo Horizonte, Brazil. With 5 years of history, we had more than $200k (R$1M) moved in the creative economy and small business sectors. In 2023 the store brought together more than 30 brands from the creative economy.- Participation on the process of idealization of brand and business model- Administrative management - Communication and Marketing Management

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  Acesso digital

  May 2018 - May 2019

  - Development of a standard performance marketing process- Team coordination- Creation and management of Ad campaigns for Facebook and LinkedIn Ads- Relationship with customers from different segments- Ad copywriting- Creation and execution of media strategies.Clients: Panasonic Brasil, Inhotim, Suggar Eletrodomésticos, Emccamp Residencial, Construtora Capanema Gouvêa, PMG Lingerie, Flávia Rita: Cursos de Português, Colégio Magnum, Hotel Intercity BH Expo, Hilton Garden Inn Santo André, entre outros. Show less

  • Performance Marketing Coordinator

    Jan 2019 - May 2019

  • Digital Media Performance Analyst

    May 2018 - May 2019
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  A macaco indústria criativa

  Jun 2019 - Sept 2020

  Communications and marketing leader

  - Communication Coordination of 10k - 35k public festivals such as Festival Sarará and Festival Sensacional (more than 1M people achieved in a month with Festival Sarará Instagram profile).- Communication Leader of the music band Lagum (3M monthly listeners).- Development of Communication and Marketing strategy for projects.- Content coordination (email marketing, social media).- Coordination of paid traffic and OOH media.- Support for communication partner brands, record companies and sponsor brands. Show less

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  Árvore

  Sept 2020 - Feb 2022

  Communications project leader

  - Communication planning and development of strategies for various events and brands (theaters, private and public festivals, companies in industries such as Clean Energy and Construction).- Coordination of multiple communications teams: content creation, PR and press managers, paid traffic and media OOH, promotion, social media, design.- Customer relations.- Clients: Cine Theatro Brasil Vallourec, Festival Meu Vizinho Pardini, FLI BH, Virada Cultural de Belo Horizonte 2021, BDMG Cultural, MRV Show less

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  A macaco indústria criativa

  Feb 2022 - Sept 2023

  Communications and marketing leader

  - Creation and managing of projects and cultural events - Set and development of festivals Communication planning- Managing of multiple communications teams: content creation, PR and press managers, paid traffic and media OOH, promotion, social media, design- Communication Coordination of projects such as Festival Sarará (public of +37k people, more than 1M people achieved by each festival edition on social media)- Support for communication partner brands and sponsor brands

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  A macaco indústria criativa

  Apr 2024 - Sept 2024

  Mkt and communications consultant for festival sarará
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  Espaço agora now

  Jun 2024 - Nov 2024

  • Marketing Manager for Liquid Becomings: The European Pavilion 2024

    Sept 2024 - Nov 2024

  • Social Media Manager for Liquid Becomings: The European Pavilion 2024

    Jun 2024 - Nov 2024