Vitor Eller

Experience

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  ISPORTiSTiCS

  Jul 2020 - Feb 2021

  BizDev & Product Intern

  iSPORTiSTiCS is a Smart Sports Video Platform (SSVP) that owns a wide range of AI-enhanced tools to improve and magnify sports content. I was the first Product focused hire in the company.- Created and executed our QA testing routine;- Managed our backlog alongside the prioritization of new features;- Main point of contact between our tech and commercial teams, ensuring a fluid communication between them;- Main technical point of contact to our clients, helping in the integration of our platform, and understanding their needs, reflecting them on the prioritization of our tech team;- Part of New Customers Onboarding team, making sure the implementation of the platform was smooth;- - Conducted negotiations with prospects, understanding their needs and creating tailored-maid proposals; Show less

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  The Morning Pill

  Jul 2020 - Nov 2024

  Co-Founder & Writer

  With more than 20K readers, The Morning Pill is a free newsletter that attempts to make our readers reflect about their lives through a short pill sent daily at 07h07. To get access hit the subscription button.

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  Forth Jardim

  Jan 2021 - now

  Forth is a Home & Garden company, focused on fertilizers. It has over 3,000 active points of sale spread over every Brazilian state. - Acted as a consultant in the development of new business and the digitalization of the company; - Helped on the implementation of Sales Force in the company, utilizing the Sales Cloud and Marketing Cloud; - Responsible for paid media strategies; - Responsible for social media strategies, achieving a 70% increase in followers in 2022, alongside a 85% increase in organic engagement; - Constructed a Business Plan for an educational platform, which already achieved 70k+ students; Show less

  • Head of Market Intelligence

    Nov 2024 - now

  • Gerente de Marketing & Iniciativas Digitais

    Nov 2023 - Nov 2024

  • Inovation Advisor

    Jan 2021 - Oct 2023
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  Instituto Singular

  Feb 2021 - Feb 2022

  Growth Lead

  Instituto Singular was an Autism-Focused Psych Center which went through a digital transformation process and evolved to be the largest autism-focused community in Latin America. During my time there we developed a community of over 1 million people on social media and 20k+ on our educational platform. I was responsible for the growth squad, while also being part of the strategic team of the company.- Created and lead the Growth Chapter, managing 7 people in 4 different squads;- Achieved 75% YoY growth on revenues, while sustaining a 50% increase in LTV using customer retention strategies such as product cross-selling, CRM funnels and paid media retargeting;- We hit the 24.000 students mark, alongside a 500k audience on our YouTube channel, consolidating Instituto Singular as the largest autism channel in the world at the time;- Lead the SEO strategy, which doubled our website organic access throughout the year, and increased organic sales representativity in 32%;- Implemented data-driven and A/B testing culture; Show less

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  EduK

  Feb 2022 - May 2022

  Growth Analyst

  eduK is an EdTech that enables low income people to learn new skills which allow them to be relocated in the market.- Conception of marketing campaign focused on the go to market of eduK’s new product;- Part of the paid media team, contributing with the development of new media strategies and diversification of utilized publics. These new strategies and publics represented a 10% decrease in CAC;- Refactor of our Sales Force Marketing Cloud infrastructure;- Development of automated routines on Marketing Cloud to update our leads information and execution of our CRM strategies; Show less

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  Unico

  May 2022 - Apr 2023

  Associate Product Manager

  - Lead the discovery on product use cases, enlightening growth avenues that made possible a 60% increase on transactions;- Achieved a 52% reduction on time and cost of new client's onboarding through a refactor of our permission system;- Focal point of S&P team, contributing to decrease our Risk Score in 40%;- Achieved a 60% reduction on time and cost of integration with our product;

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  Axenya

  Apr 2023 - Oct 2023

  Product Manager