
Timeline
About me
Marketing Manager at Poulton Associates LLC
Education

Eagle gate college-murray
2005 - 2007Associate's degree graphic designIn a Mac environment, we learned how to use all of the Adobe Suite Creative Software. I also took marketing classes, learned about design layout, color schemes, typography, etc.

Salt lake community college
-MarketingActivities and Societies: I took marketing classes awhile after I graduated to learn more and brush up on my skills in an ever-changing environment.
Experience

Jack-it, the suspension experts
Apr 2004 - Jun 2019• Managed and maintained content, prices, SEO and images on a Magento 2 based website containing over 13,000 products to not only sell parts online, but provide a quick lookup for calls in to our sales staff.• Created a Google review marketing campaign targeting retail customers that made us the highest rated suspension lift kit company locally.• Performed SEO on our website and tracked our rankings using Google Analytics.• Designed digital banner ads, print ads and social media posts, as well as oversaw creation of all other promotional material.• Managed my department and one employee and collaborated with sales team on all sales and giveaways to align objectives between departments. Show less
Ecommerce Marketing Manager
Apr 2007 - Jun 2019Graphic Designer
Apr 2004 - Apr 2007

Dream dental implant center
Jul 2019 - Dec 2020Marketing manager• Increased YouTube subscribers from 4,200 to over 15,000 in just over a year by implementing a strategic marketing plan to attract new viewers. • Reduced Google Adwords spending by over 40% while maintaining the same ROI by optimizing our current campaigns and studying search trends. • Sold an in-person course to other dentists by marketing to a specific Facebook audience and using ClickFunnels, with a total revenue of over $140,000 • Collaborated with sales team on creating marketing materials for campaigns to align objectives between departments. • Marketed a webinar in which we successfully sold an online course with a revenue of over $9,000. • I oversee and participate in all content creation for social media, digital and print marketing and graphic design. • I create all copywrite for print and digital marketing, including SEO rich content for our website, blog posts, email blasts and social media. • Implemented the ability to perform virtual consultations into our practice during the quarantine which allowed us to still see new patients during the shutdown, and continues to enable us to see them all over the globe since over 50% of our calls are from out of state. Show less

Poulton associates llc
Dec 2020 - nowMarketing manager
Licenses & Certifications
- View certificate

Google ads display certification
Google adsOct 2020 - View certificate

Google ads search certification
Google adsOct 2020
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