Ludmila Peshkun

Experience

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  Belarusian State Economic University

  Sept 1998 - May 1999

  English Language Teacher
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  Tourism agency

  May 1999 - May 2001

  Сonseiller de vente pour les programmes éducatifs à l'étranger et les cours de langues étrangères
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  SoftlineBel

  Jul 2001 - Sept 2004

  Marketing Specialist
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  Softline Belarus

  Sept 2004 - Sept 2012

  Marketing Director

  Marketing planning and execution in alignement with key company's partners Planning, execution and monitoring of complex marketing campaigns inbound and outbound Budget planning Providing support to sales and product team in nurturing leads Demand generation activities focused on key customer segments and main company business fields Build and enlarge customer database plus 30% annuallyNegociations with key business partners on business development

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  Noventiq Belarus

  Oct 2017 - Oct 2018

  Director of Marketing and Strategy

  Business and Marketing planning Build marketing strategy for the Group of Company and control of the effectiveness of its applicationDevelopement of brand positioning on the market Determination of PR-strategy and content plan Build digital strategyBuild marketing strategies & roadmaps for product launch campaigns in the field of content advertising, PR, reputation management Marketing automation Creation and management of marketing information system Marketing planning and budgets Build and control of customer relationship programs Build execution plans, guide marketing team Responsible for the cost effectiveness of all company's activities Monitoring of market trends and reports, test new formats and optimize processes Show less

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  CIM | The Chartered Institute of Marketing

  Jan 2018 - Feb 2022

  Tutor

  Main topics to consult marketing specialists; - optimization of digital marketing strategy - audit and making up conversational marketing and sales funnel - customer journey mapping- business and marketing planning - marketing automation - converstion rate optimization- motivation and KPI's- control: marketing and sales metrics

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  Softline Group

  Sept 2018 - Dec 2019

  Sales Director of IT-solutions & services

  - Develop and implement quarterly and yearly business & marketing plans- Strategic & operational management. Business processes re-engineering- Key Account management. Pipeine forecasting. Pricing. Reporting- Maintain relationship with key customers, distributors, vendors- Manage and facilitate the training and enablement of sales team- Metric tracking and reporting based on Revenue and Pipeline goals quartely and yearly - Budgeting and Investment control- Negotiations with vendors, distributors. Discussing business, marketing strategies, delivering issues Show less

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  Digitalab.by

  Nov 2019 - Dec 2021

  Marketing and Sales Consultant in IT B2B, H2H

  Projects realized: - Marketing Strategist at IT-integrator. CIS/USA. Developer implementing own IT-solutions for finance. IT-outsourcing. - Marketing Consultant at IT- Distributor of hardware and software brands- PR Communication Manager for Check Point Software Technologies Ltd. (Ukraine)- Marketing Director at STAARTER LABS (IT- startup at Latvia- Belarus. Mobile apps. - Marketing & Business Consultant Queenline cosmetics Distributor (CIS)- Business & marketing Consultant at Cosmetics Distributor Main business and marketing goals of these companies are to encrease: - sales X% every year - encreasing brandawarness and launching solutions on new markets - quantity of loyal customers in B2B - loyality of existing employees and recruting of talented people through internal and external marketing activities and programs Tasks I worked with : - audit to find out the gap between the situation companies have now and want to be next few years - analyze markets and competitors - optimyze marketing strategy & digital strategy - business positionning and identifying core brand values- identify & analyse key customers, their needs, customers journeys, buying personas- optimize sales & marketing funnels- manage marketing mix: your product/service, its price, place online & offline, promotion, personel, processes- Plan promotional campaigns of brands and products - Choose and plan communications channels- SMM, creat content for social medias, podcasts, interviews, articles, webinars.- Create and manage marketing team- Manage outsourcing resources for marketing activities - Manage & evaluate the effectiveness of digital channels - Evaluate marketing effectiveness by applying such metrics as LTV, ROI, ROMI, CPI, CPC, NPS etc.- Budget marketing expenses and manage effectively marketing plans - Choose and implement IT services& software to automate processes- Identify key KPIs and make analytic business reports Show less

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  TRIDENT DISTI

  Sept 2021 - Sept 2024

  Sales Marketing Lead

  Main fields of activities: - to analyse markets and create marketing strategies, - to planify and launch of demand generation campaigns- to manage marketing strategies and plans through company partners channels - to launch promotional campaigns aimed to increase brand awarness of key security brands and IT-products (such as Check Point, Thales, ForcePoint, Radware etc.) - to plan and launch SMM and targeting campaings of complex B2B products aimed to the conversion from "cold" interests to "hot" leads - to launch new IT-solutions on the markets through digital and offline channels. - to create of the right content, making hypothèses, testing and estimation of the results to understand the progress and success. - to estimate of the efficiency of every step in marketing (ROI, ROMI, CPC) Show less

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  SERVICE YOU LLC

  Sept 2023 - now

  Marketing Executive
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  CLICO

  Jan 2024 - now

  Marketing Lead