Experience

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  New oriental education & technology group

  Jul 2016 - Aug 2016

  Marketing intern

  • Created and published 50 WeChat articles, resulting in a 15% website traffic increase and 10% social media engagement boost.• Developed 3 WeChat page sections, including quizzes and product showcases, leading to 20% more page views and 15% higher follower engagement.

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  Moët hennessy

  Jul 2019 - Aug 2019

  Marketing intern

  • Led a team of 6 staff members in the analysis of the LVMH Ready to Drink industry, including a SWOT analysis and exploration of new opportunities.• Developed a marketing plan for ready-to-drink mixed spirits and cocktails, including channel incentives, market entry strategy, and sales initiatives.• Presented the team's final findings and recommendations to senior officials and clients in a 30-minute presentation.

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  Boston consulting group (bcg)

  Sept 2020 - Oct 2020

  Strategic consulting virtual internship

  • Conducted market and financial analysis to understand Boston's Growth Share Matrix and Time-Based Competition.• Developed data-based pricing strategies and prepared presentation decks.• Gained skills in industry analysis, financial analysis, and market analysis.

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  Golden education technology 高顿教育澳洲分校

  Oct 2020 - Nov 2022

  Senior marketing officer

  • Achieved $2.35M in revenue for the NSW area in 2021 by identifying customer pain points and utilizing analytic skills. Mentored 3 interns.• Planned/executed 6-8 high-impact events per month for prospective students, designed digital promotional materials, and evaluated effectiveness through quantitative/qualitative analysis. • Conducted WeChat operations and marketing campaigns, increasing conversion rate by 15%. Analyzed student survey data to gain insights and improve customer journey.• Worked with marketing team to research monthly trends, monitored industry/competitor activity, and assisted with product promotional strategy/tools to drive sales.• Coordinated cross-functional teams and established a sales strategy document (SOP) based on product/marketing research. Show less

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  Xiaohongshu

  Nov 2022 - now

  Influencer (content creator)

  【About Xiaohongshu】Also known as RED or Little Red Book, one of the best brand discovery platforms in China.Passionate and dedicated influencer with expertise in the operations and rules of the various platforms. Experienced in creating engaging content and leveraging live streaming platforms.• Branding and Audience Analysis: Immerse in Little Red Book, Bilibili, and Tiktok, managing two accounts—knowledge sharing and local exploration. Achieved online/offline monetization in the local Chinese market.• Content Creating: Benchmark and adjust plans weekly for 8-10 high-quality pieces. Acquire topics, titles, and maintain a diverse, engaging content strategy. (Garnered 190k views and 8k likes on a single post)• User Behavior Analysis: Utilize creator centers to analyze metrics like playtime, completion rates, and net follower growth. Attained a fan base 20,000+ , with likes and collects exceed 100,000+. • Brand Partnership: Effective in building and maintaining relationships with local agencies to facilitate collaborations and promotional activities. Collaborated with 30+ brands/companies, delve into client needs, securing a 90%+ approval rate for collaboration proposals. Successfully attract and manage partnership promotions.• Social Media Strategy and Execution: Skilled in leveraging social media trends and tools to enhance content reach and impact. Show less