Experience

• 

  Banco lavra sa

  Mar 1999 - Jul 1999

  Intern

  Intern at comercial area

• 

  American tower do brasil

  May 2001 - Oct 2011

  • Responsible for management of the relationship network with decision makers and C-level• Leader of strategic relationship marketing and branding projects• Generation of BRL 240 million in revenues as Sales Manager at American Tower from 2004 to 2008, representing 50% of the company's business during this period, through the establishment and management of customer relations in the start-up process of the mobile service providers VIVO, TIM, CLARO, NEXTEL and OI. • Responsible for technological partnership in the start-up of mobile operators GVT, NEXTEL, VIVO, TIM, CLARO and OI • Management of the portfolio relationship in the main economic areas of the country (Rio-São Paulo and Center-South axis)• Responsible for the Cross-sell and Up Sell of the ERBs portfolio of the company's main strategic projects• Development and curation of Relationship Events (6 years ahead of Formula 1 GP Brazil)

  • Sales and Marketing Senior Manager

    Sept 2007 - Oct 2011

  • Key Account Manager

    Oct 2001 - Aug 2007

  • Sales and Marketing Analist

    May 2001 - Oct 2001
• 

  Net serviços de comunicação s/a

  Nov 2011 - Nov 2013

  New business consultant

  • Responsible for management of business partners, market opportunities and structuring of new business models in areas of the company• Main Partners: METLIFE, FASTSHOP, SAMSUNG, CIELO, APPLE, WALMART and SMILES• Generation of BRL 1.5 million in additional revenues in the area of New Business and Partnerships for NET (from CLARO Group) through a partnership with MetLife, resulting in mass distribution of the partner's insurance products among the NET customer base in a segmented (target market, region and revenue-per-customer) and personalized manner using a sales channel with a physical strategy (physical invoicing) and digital strategy (Channel 500, NET customer relations portal, digital invoicing, email marketing and social media Show less

• 

  Vonage

  Dec 2013 - Mar 2015

  Marketing manager

  • Responsible for strategies and tactics for the company's start-up in Brazil, brand awareness, and website traffic• Execute tests for organic and paid acquisition channels, content creation, content curation, pay-per-click campaigns• Manage events, advertising, social media, lead generation campaigns, writing, performance analysis, and more• Control campaign budgets and performance against goals• Responsible for managing partner agencies Fisher Group, Caju, Hello Research, and in-house team of 10 people• Track and manage the $7 million budget for the launch in Brazil• Conducted a launch pilot in the Midwest with Didi Wagner, brand ambassador, reaching 10% awareness• Conducted an A/B test via LPs, increasing conversion rate by 6X and reducing CPA Show less

• 

  Red diamond bms

  Apr 2015 - Sept 2017

  Co-founder and head of marketing and sales

  • Responsible for the prospecting, acceleration, and development of go-to-market strategies for small and medium-sized companies and multinationals• Leadership of M2M and LoT go-to-market projects for Vodafone, Vonex, and Surf Telecom• Realization of R$ 1 million angel investment for the launch of the Easepet by Vodafone startup

• 

  Hi platform

  Oct 2017 - Apr 2019

  Customer sucsess manager

  • Responsible for the management of the premium and enterprise customer portfolio in the financial, insurance, and education segments• Work with the largest customer portfolio of the company with 71 active operations and estimated revenue of R$ 20 million/year• Lead projects from Grupo XP (XP, Rico, Clear, Xdex, and Infomaney), Ágora Investimentos, Maphre/BB, Grupo Anima, among others• Lead the segment squad with management of a multidisciplinary team of 20 people (onboarding, PO, dev, analyst, and support)• Monitor and analyze the health of the customer portfolio for churn reduction, loyalty, and engagement (cross sell and up sell)• Execute Executives Business Reviews (ERBs) with the high management of customers to demonstrate value achieved• Develop and promote the customer success culture in the company• Develop a personalized strategic plan supervising the customer lifecycle, touchpoints, and feedback, achieving NPS > 50• Reduce churn to <2% (best KPI of the company)• Increase sales by 30% (cross-sell and up-sell)• Negotiate and renew the Anima Educação contract and expand to other business units Show less

• 

  Mongeral aegon

  Apr 2019 - Dec 2023

  Partneship manager

  • Responsible for the management of the commercial partnership with Sodexo Benefícios (current Pluxee), representing relevant revenue from the Affinity and Massificados area• Creation of a sales strategy with development and maintenance of the pipeline• Guaranteeing the achievement of new sales goals through the partner's distribution channels - call center and digital channels• Monitoring and analysis of sales KPIs: conversion, collection, and persistence• Monitoring and management of the P&L• Preparation of performance reports for verticals, management, and board• Management of the partner's sales team with 30 people (reception - Atento)• Increase of 200% in New Sales from 2020 to 2022 of the Global Life Insurance Sodexo Pass for SMEs (bars, restaurants, and the like)• Development of a roadmap for the life insurance product in line with the Collective Bargaining Agreement of the segment (SindResBar 2021/2023)• Recovery of 70% of the collection revenue from the portfolio from 2021 to 2023• Implementation and review of a new customer journey (commercial establishment) and extension of the deadline for cancellation due to non-payment.• Negotiation of the high-complexity contract for the renewal of the partnership• Leading the structuring of the new customer journey and communication plan, including support for the launch of the new partner brand (Pluxee)• Participation in the 2022 Insurtech program (MAG/IRB/ECOA) to rethink the operational processes of the MAG of the Future Show less

• 

  Csdbr

  Dec 2023 - now

  Strategic account manager

  • Responsible for developing strategic plans to implement growth opportunities in the Finance and Insurance vertical.• Ensure revenue growth, acquisition of new clients, establishment of strategic partnerships, and expansion of the company's presence in new markets.• Conduct market analyses to enable new business opportunities and monitor relevant trends and competitors.• Maintain and strengthen relationships with existing clients and other business partners, ensuring satisfaction and fostering new business opportunities.• Manage the commercial team by identifying and implementing initiatives that drive sales expansion, revenue growth, and market share. Show less