Experience

• 

  Girl scouts of southeastern michigan

  Jan 1996 - Jan 2000

  Membership marketing coordinator

  • Developed strategies to plan, organize, market, and implement various in-school, after-school, and community outreach programs, activities, and special events for school-age children, parents, and volunteers for Girl Scouts of Southeastern Michigan.• Marketed and implemented creative recruiting techniques to obtain student and parent participation in signature events such as Mall Frenzy, Camp Moxie, and Cookie Rallies for Girl Scouts of Southeastern Michigan.• Monitored and managed product sales and community relations for Girl Scouts of Southeastern Michigan.• Planned, organized, and conducted training sessions for volunteers and part-time staff for Girl Scouts of Southeastern Michigan.• Recruited, trained, placed, and supervised volunteers and part-time staff in neighborhood schools to implement in-school, after-school, and community outreach programs for Girl Scouts of Southeastern Michigan.• Served as liaison between students, parents, volunteers, and school administrators of Detroit, Highland Park, and Pontiac Public School District for Girl Scouts of Southeastern Michigan. Show less

• 

  City of detroit

  Apr 2002 - May 2004

  Sr. promotional activities coordinator

  • Worked with executive leadership and managerial staff to develop strategic internal and external communication plans promoting department initiatives and activities.• Wrote, edited, and circulated spot news, feature releases, radio and television scripts, articles, and press kits to local media outlets in promotion of department initiatives and special events. • Prepared and distributed department communication plan, organizational reports, bulletins, brochures, and related graphic materials. • Monitored and maintained content of the Detroit Recreation Department Website.• Partnered with Comcast Communications and Apple Book Center to co-produce the Beacon Award Nominated cable television show, My Apple Kids.• Researched, located, corrected, and summarized requested Recreation Department information and indicated sources for the Detroit City Mayor’s Office, Detroit City Council, and Detroit Communications and Creative Services Department.• Served as liaison to the Detroit City Mayor’s Office, Detroit City Council, and other city departments.• Developed and maintained contacts with representatives from news media, public officials, community groups, volunteers, invited speakers, celebrities, and entertainers to build brand awareness and strengthen media relations. • Served as official media spokesperson. Planned, arranged, and coordinated public ceremonies, receptions, promotional activities, department sponsored cultural festivals, and other special events. • Cultivated revenue opportunities by marketing and coordinating the use of recreational facilities, parks, and other properties for public and private industry and community groups. Show less

• 

  State of michigan department of energy, labor & economic growth

  May 2004 - Apr 2011

  Communications representative

  • Produced, hosted, marketed, and managed economic & labor program content for Michigan DELEG’s Telly Award winning public affairs cable television programs the Job Show, the Job Show for Teens, and Consumer’s Corner.• Secured financial sponsorship for the production of cable television programming and economic & labor audio/video productions for Michigan DELEG.• Monitored and maintained website content for cable television programs the Job Show, the Job Show for Teens, and Consumer’s Corner for Michigan DELEG.• Coached and provided media training to managerial and executive staff in preparation for on-camera and radio interviews for Michigan DELEG.• Cultivated and maintained contacts with representatives from both public and private cable systems in order to build viewership for internal and external audiences for Michigan DELEG.• Developed and produced special purpose agency, bureau, and office informational and audio/video productions promoting department economic & labor initiatives for internal and external audiences for Michigan DELEG.• Wrote, prepared, and distributed internal and external newsletters, press releases, informational, and promotional pieces for Michigan DELEG’s agencies, bureaus, and offices.• Coordinated monthly employee lunch & learn lecture series and assisted in the development of outreach, informational, and educational strategies to support internal communication project plans for Michigan DELEG.• Collected, evaluated, and reported internal and external customer feedback through written and on-line surveys for Michigan DELEG. Show less

• 

  State of michigan licensing and regulatory affairs

  May 2011 - Mar 2015

  Communications representative

  • Assess the marketing/communication needs of assigned department agencies and bureaus. Strategically plan, implement, track, and measure state-wide licensing & regulatory marketing and promotional campaigns that include television, cable television, radio announcements, special events, traditional and social media outreach for Michigan LARA.• Work with department agencies and bureau executives to strategically plan communications and implement the production of regular and feature licensing & regulatory audio/video presentations and productions such as training and special purpose videos, webcasts, and webinars for internal and external audiences for Michigan LARA.• Provide regular content for department Internet/Intranet sites and serve as co-administrator of interactive social media channels for Michigan LARA.• Coordinate and facilitate internal Department communications including training sessions, educational presentations, and internal department special events such as employee health fairs, lunch and learn seminars, employee town halls, and charitable campaigns to foster and promote employee engagement for Michigan LARA.• Serve as Office of Communications liaison in gathering pertinent materials, facts, and background information for special studies, reports, budget development for public information/educational projects in partnership with other State of Michigan departments or agencies for Michigan LARA. • Build department brand awareness and grow media relations by producing external special events, coordinating industry awards submissions and activities, writing news releases on current department events, assisting in the facilitation of media training activities, and development of media interview opportunities and talking points for leadership for Michigan LARA. Show less

• 

  State of michigan

  Mar 2015 - Mar 2018

  Communications representative

  • Assess the marketing/communication needs of assigned department agencies and bureaus. Strategically plan, implement, track, and measure state-wide talent investment marketing and promotional campaigns that include television, cable television, radio announcements, special events, traditional and social media outreach for Michigan TIA.• Work with department agencies and bureau executives to strategically plan communications and implement the production of regular and feature talent investment audio/video presentations and productions such as training and special purpose videos, webcasts, and webinars for internal and external audiences for Michigan TIA.• Produce the Talent Insider podcast and other regular on-line multi-media content for department Internet/Intranet sites and serve as co-administrator of interactive social media channels for Michigan TIA.• Coordinate and facilitate internal Agency communications including training sessions, educational presentations, and internal department special events such as employee health fairs, lunch and learn seminars, employee town halls, and charitable campaigns to foster and promote employee engagement for Michigan TIA.• Serve as TIA Communications liaison in gathering pertinent materials, facts, and background information for special studies, reports, budget development for public information/educational projects in partnership with other State of Michigan departments or agencies for Michigan TIA. • Build department brand awareness and grow media relations by producing external special events, coordinating industry awards submissions and activities, writing news releases on current department events, assisting in the facilitation of media training activities, and development of media interview opportunities and talking points for leadership for Michigan TIA. Show less

• 

  Michigan unemployment insurance agency

  Apr 2018 - Sept 2023

  Communications representative

  • Assess the marketing/communication needs of assigned department agencies and bureaus. Strategically plan, implement, track, and measure state-wide talent investment marketing and promotional campaigns that include television, cable television, radio announcements, special events, traditional and social media outreach for Michigan Unemployment Insurance Agency.• Work with agency division executives to strategically plan communications and implement the production of regular and feature talent investment audio/video presentations and productions such as training and special purpose videos, webcasts, and webinars for internal and external audiences for Michigan Unemployment Insurance Agency.• Produce regular on-line multi-media content for department Internet/Intranet sites and serve as administrator of interactive social media channels for Michigan Unemployment Insurance Agency.• Coordinate and facilitate internal Agency communications including training sessions, educational presentations, and internal department special events such as employee health fairs, lunch and learn seminars, employee town halls, and charitable campaigns to foster and promote employee engagement for Michigan Unemployment Insurance Agency.• Serve as a Communications liaison in gathering pertinent materials, facts, and background information for special studies, reports, budget development for public information/educational projects in partnership with other State of Michigan departments or agencies for Michigan Unemployment Insurance Agency.• Build department brand awareness and grow media relations by producing external special events, coordinating industry awards submissions and activities, writing news releases on current department events, assisting in the facilitation of media training activities, and development of media interview opportunities and talking points for leadership for Michigan Unemployment Insurance Agency. Show less

• 

  Michigan department of state

  Jul 2022 - now

  Director of public engagement

  • Work with the state of Michigan’s historically underserved communities including disabled, ethnic, housing insecure, justice impacted, language access, LGBTQ+, senior, and veteran groups to create opportunities for direct access to Secretary of State Jocelyn Benson and the Department of State Sr. Leadership Team members, programs, services, and educational resources.• Supervise the office of external affairs public engagement team and the planning and execution of public engagement initiatives such as Voters Confidence Council, Community Conversations, Election Preparedness Townhalls (EPT), Motorcycle Safety Campaign, Partners in Democracy, County Jail ID, and the Grand Prix Youth Driver’s Education program for the Michigan Department of State.• Manage and oversee the statewide coordination and continued development of the mobile office program including developing and implementing strategic stakeholder outreach and promotions for the Michigan Department of State.• Serve as liaison between the department and general public to advise on solutions to improve access to and equitability of Secretary of State services, the delivery of excellent customer service, voter engagement, and education regarding secure elections for the Michigan Department of State.• Develop and implement strategic promotional outreach plans and provide support such as staffing and facilitating for department projects and special programs such as Road to Restoration, SOS Connect, and weekly online webinar series MI Vote Counts for the Michigan Department of State.• Oversee constituent relations for the Secretary of State Jocelyn Benson including responding to public inquiries via social media, phone, and mail, and represent the Michigan Department of State at public events.• Build and maintain statewide relationships with department stakeholders and recommend engagement opportunities for programming, special projects, and events for the Michigan Department of State. Show less