Experience

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  Disneyland resort

  Nov 2003 - Feb 2012

  Pageant helper

  For over eight years, I performed in an atmosphere entertainment role at the Disneyland Resort. This included parades, special events, corporate functions, travel, and off-property events. I represented the Disney brand and observed corporate branding guidelines to uphold the world-renowned Disney magic. Acting, improvising, and sensitivity to those with special needs were everyday adventures.

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  Applied medical

  Feb 2012 - Jun 2012

  Packaging designer, graphic designer

  Environmentality and efficiency were the names of the game at Applied Medical, and as a packaging designer, I provided input on structural design to ensure that all new projects were efficient, consistent, and used the least amount of materials possible. I also applied and ensured brand consistency across product labeling and instructions for use, generating photographic content and providing art direction when required.

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  Speedo

  Feb 2013 - May 2013

  Junior graphic designer

  As a member of Speedo USA's Marketing team, I created graphics for a variety of applications, including product packaging, retail and point-of-purchase, internet marketing, print (focusing on the 2014 Backpack Catalog), and promotional materials for Speedo's sponsored athletes. I also had the opportunity to assist the senior designers, art director, marketing director, and creative director with a large-scale photo shoot with Speedo's sponsored Olympic athletes, primarily assisting the art director with gathering B-roll images for use in product catalogs. Show less

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  Behr process corporation

  May 2013 - Aug 2016

  As the Color Marketing Media Specialist, I worked with Behr's interior designers, color stylists, and VP of Color Marketing to photograph interiors and projects, style and build sets and interiors, create and edit videos and video content, post-process and retouch photo assets, and create graphic content for social media applications and color marketing materials across Masco Coatings business units.• Designed branding and PR materials for "Life in Gray" campaign and the BEHR Marquee Interior VIP launch event.• Improved in-house photography standards and processes, including lighting methods and post-processing.• Educated and involved summer interns on/with photography retouching, video editing, and post-production methods and standards.• Artistically directed product and interior photo shoots and post-processing, aiming for a more inspirational and "real" look than previous standards had set. Show less I worked with a team of designers, production artists, managers, and an art director to create graphics for the entirety of the Behr brand. These pieces included graphics for point-of-purchase and retail environments, product packaging, advertising, print collateral, social media channels, Behr.com, and internal publications (including the Behr quarterly internal magazine). I also generated photographic and video content, including motion graphics. My role focused primarily on servicing the Marketing Communications and Color Marketing departments and working closely with a content team, interior designers, color specialists, to generate photographic / graphic assets for the ColorfullyBehr.com blog, Behr's social media channels, and internal publications.Some accomplishments:• Filmed, edited, and adapted a series of product demonstration videos for Behr China• Filmed, edited, and directed a series of product comparison videos to be used for training purposes and for the Behr sales team• Concepted and created PR event materials for launch of BEHR MARQUEE Interior Paint, including packaging and print materials• Shot and edited video and photo assets for product field tests, manufacturing and distribution facilities, employee interviews, and company collateral and publications Show less

  • Color Marketing Media Specialist

    Jan 2016 - Aug 2016

  • Graphic Designer

    May 2013 - Jan 2016
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  Alex fitch design

  Jan 2015 - now

  Principal and owner

  Alex Fitch Design provides graphic design, art direction, photography, and spatial design services for a variety of clients across Southern California, Colorado, and Las Vegas, Nevada. I aim to create mindful and creative design and photography for branding & identity, print media, web & social media, packaging, and advertising.Clients include or have included: Way West Media, Commune Communication, Community Preservation Partners, WB Financial, Greenpath Funding, X Engineering & Consulting, Dunn-Edwards Paints, First Team Real Estate, Vitamin A Swimwear, Brighton Collectibles, and Forum Info-Tech. Show less

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  Cypress college

  Jan 2015 - May 2018

  Adjunct faculty, media arts design

  Adjunct professor within the Media Arts Design department. My goal as a professor within this department was to foster and develop real-world design skills, an understanding of the principles of the visual arts, development of conceptual thinking and strategizing, and giving students the opportunity to establish a foundation upon which to enter the professional design world or transfer to a university in a friendly, collaborative, and encouraging environment. I instructed:• MAD 112/113, 114/115: Electronic Illustration 1 and 2- aiming to foster basic to advanced skills using Adobe Illustrator as a medium for both design and illustration in vector format.• MAD 134/135, MAD 136/137: Digital Imaging 1 and 2- aiming to develop a basic understanding of Adobe Photoshop for the creation and manipulation of raster images• MAD 116/117/118: Graphic Design 1, 2, and 3- Beginning, intermediate, and advanced courses in advertising and graphic design in which students learn graphic design and advertising concepts, principles, and execution as well as develop professional portfolios.I also assisted the Media Arts Design department and faculty in updating, revamping, and creating certificate and degree pathways and aid in writing/developing classes for further offerings. Show less

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  Resolve systems

  Jun 2017 - Oct 2017

  Digital designer, marketing (contracted by the creative group)

  At Resolve Systems, I worked within a small team of highly skilled content marketing, marketing, demand/lead generation, and web design/development team members to create targeted/optimized websites, landing pages, emails, and content for web/social media channels and overall marketing endeavors. Using data derived from UI/UX A/B/C testing, we were able to increase demand and lead collection leading to increased sales and event attendance. I also created design and assets for print materials and oversaw implementation of refreshed brand standards across both print and digital media. Show less

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  California state university-long beach

  Aug 2017 - Dec 2020

  Advertising instructor

  I instructed students in creative, conceptual thinking and concept development in advertising design and helped prepare pre-BFA students' conceptual abilities for applying to the BFA in Graphic Design program. I also aimed to motivate and inspire students' conceptual thinking through all aspects of advertising and graphic design.Courses instructed:ART 331 - Advertising 1 - Intro to Concept Development

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  Dana innovations

  Jul 2018 - Mar 2019

  Senior user experience/graphic designer

  User experience and graphic design for the iPort brand and family of products. My focus was improving and creating an informative, curated, and easily-navigated user experience across web, app, and social media platforms to ultimately increase brand/product awareness and sales. I also created graphics for social media, digital advertising, and print applications, as well as works of photography and video as needed.

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  Santa ana college

  Jun 2019 - now

  Adjunct faculty, digital media

  Adjunct instructor in the Fine & Performing Arts division and online-certified through the Online Network of Educators. I instruct classes in Digital Media Arts both online and in-person, including:• DM113- Intro to Digital Media Design Principles: a 2D design class for digital artists that introduces students to color, the elements of art and design, etc. as related to digital media• DM/ART 195- Intro to Digital Media Arts: an introductory course focusing on introducing artists and non-artists to Adobe Photoshop, Illustrator, and InDesign.• DM/ART 122- Fundamentals of Graphic Design: an introduction to graphic design principles and how they are applied across various forms of design• DM/ART 162- Digital Design with Photoshop: an intermediate/advanced course focusing on the use of Adobe Photoshop.• DM/ART 192- Digital Design with Illustrator: an intermediate/advanced course focusing on the use of Adobe Illustrator.• DM/ART 191- Layout Design: an intermediate/advanced course focusing on the use of Adobe InDesign. Show less

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  Dunn-edwards corporation

  Nov 2019 - now

  Freelance art director, graphic designer, and photographer

  I create works of graphic design, photography, and provide art direction for Dunn-Edwards Corporation's marketing, innovation, and consumer strategy endeavors. Work has included:• Creation and development of Dunn-Edwards DURA sub-brand, including identity, packaging design, brand standards, brand style guide (voice, tone, design elements, typography/color/photography guidelines, etc)• Establishment of look and feel and preliminary packaging designs/concepts for Dunn's Paints sub-brand• Conceptual packaging, design, and environmental visualization for new products• Generation of photographic content to be used across marketing channels for an array of initiatives, including pre and post-production• Painting, staging, and prop curation for interior photo shoots• Design and maintenance design for various print and digital graphic projects• Graphic support for social media• Design strategy for product packaging, retail/POP displays, and websites• Working and coordinating with other vendors, including agencies, printers, and store employees Show less

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  Orange coast college

  Jun 2023 - now

  Adjunct faculty, digital media arts & design

  Adjunct faculty member in the Digital Media Arts and Design department. I instruct courses that are both software and theory-specific:DMAD 181: Introduction to Computer Graphics – the foundation computer graphics course in which students are introduced to Adobe Photoshop, Illustrator, and InDesign. Students gain basic proficiency in each application while being introduced to art and design principles.DMAD 115: Typography 1 – Students are introduced to the principles of typography via lectures, demos, and working intelligently in Adobe Illustrator and Indesign. Show less