
Timeline
About me
Merchandising Information Specialist at Nike
Education

European institute leopardi
2012 - 2017High school diploma, business administration, finance and marketing
Johan cruyff institute
2021 - 2022Master's degree sport managementLearning outcome:• Understand and apply strategic, global and objective vision to the sport industry from a business perspective. • Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution. • Optimise the management of a sport facility and sport event. • Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organisations. • Detect the key factors… Show more Learning outcome:• Understand and apply strategic, global and objective vision to the sport industry from a business perspective. • Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution. • Optimise the management of a sport facility and sport event. • Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organisations. • Detect the key factors to lead sport organisations and obtain the best results. • Interpret the financial statements of a sport organisation and create financial strategies for new products and businesses. Courses: Strategic Management, Marketing of Sport & Digital Marketing, Facility and Event Management, Applied Sport Performance Skills, Financial Management of the Sport Industry, Governance Innovation Leadership & Society and Master Final Plan. Show less

Università cattolica del sacro cuore
2017 - 2021Bachelor's degree in economicsAble to work in every functional area of a company: administration, accounting and budgeting, marketing and sales, planning and control, investment analysis, organisation, purchasing and procurement, corporate communication.Able to analyse functions, processes - or parts of them - concerning the most important and critical business areas, marketing and corporate communication both internally and externally; solve, through the acquisition of a problem-solving mentality, cross-functional… Show more Able to work in every functional area of a company: administration, accounting and budgeting, marketing and sales, planning and control, investment analysis, organisation, purchasing and procurement, corporate communication.Able to analyse functions, processes - or parts of them - concerning the most important and critical business areas, marketing and corporate communication both internally and externally; solve, through the acquisition of a problem-solving mentality, cross-functional problems between the different areas of the company; administer and manage companies, both in general and in particular sector; participate in strategic planning and control activities; study the market.Courses: Planning and Control, Auditing and Accounting, Professional Technique, Law (Public, Tax, Private, Commercial and Labour), Politics and Business Management, Quantitative Business Methodologies and courses in Mathematics, Statistics and Finance. Show less
Experience

Allfunds
Feb 2021 - Aug 2021Transfer agent | inheritance teamKey duties:• Management and elaboration of funds request.• Interaction with the local and International team.• Management of the calculation and request of any taxation on inheritance/donation.• Management of queries received from internal Bank teams or distributors.Allfunds bank is a fund distribution network and provides an end to end solution with clients benefiting from dealing services and digital tools for data & analytics, portfolio & reporting, research, and regulatory services. Show less

Shimano europe group
Feb 2022 - Sept 2022Sports partnerships | marketing & events teamKey duties:• In charge of Road Cycling.• Responsible for managing hospitality program: pre-event marketing initiatives, communication with European national markets, VIP area guest management and on-site presence. • Support in planning fan experience activations and on-site assistance during events.• Assisting with stakeholder management of Shimano sports marketing assets incl rights holders, agencies & professional road teams.• Assisting with reports, presentations, and planning.• In lead of the sustainability Co2 compensate project in partnership with Treedom for Shimano Road Forest.The activities listed above were carried out for the following races during 2022 cycling season: Tour de France, Giro d'Italia, La Vuelta, Paris-Roubaix, Strade Bianche, Amstel Gold Race, Fleche Wallone, Liège-Bastogne-Liège, Eschborn-Frankfurt, Criterium du Dauphine, Arctic Race of Norway, Deutschland Tour. Tour de France Femmes avec Zwift, Paris-Roubaix Femmes, Liège-Bastogne-Liège Femmes. Show less

Jd sports fashion plc
Oct 2022 - Dec 2024Digital marketing executive | crm international teamKey duties:• Define, propose and implement digital marketing strategies and campaigns according to project timelines, budgets, revenue-traffic targets and market relevant messages. • Templates and drive in the CRM Strategy definition for the Dutch and Belgian markets.• Participate in the creation and implementation of automatic, day-to-day, segmented and trigger email campaigns.• Handling of communication sent in the JD Sports app (push notifications, in app messages, in app email inbox)• Hands on CRM platforms to deploy omni channel campaigns.• Monitor the creation of ongoing campaigns: follow up improvements and content revisions.• Assist in the CRM performance analysis and turn around new insights. (A/B test, reactivate lapsed and dormant customer, optimised communications)• Maintain and build relationships with key stakeholders across other departments and merchandise contacts.• Supervise main raffle drops on exclusive app.• Own benchmark analysis for industry and digital trends.The main projects I worked on include Black Friday & Cyber Monday, Winter Sale, Summer Sale, communications for World Cup 2022 / WWC 2023 / Euro 2024, Jordan / Nike / Yeezy raffles, integration of dynamic content, implementation of a new communication channel with app users and brand campaigns. Show less

Nike
Apr 2025 - nowSpecialist ii, merchandising information operations
Licenses & Certifications
- View certificate

Fondamenti di marketing digitale
GoogleNov 2020
Volunteer Experience
TCS Amsterdam Marathon
Issued by TCS Amsterdam Marathon
Associated with Giacomo SimonatiAthletes assistant on international races
Issued by The IRONMAN Group
Associated with Giacomo SimonatiMilano City Marathon
Issued by RCS Sport
Associated with Giacomo SimonatiVolunteer
Issued by Sportclub Only Friends on Dec 2021
Associated with Giacomo SimonatiVolunteer Student
Issued by EXPO 2015 S.P.A. on May 2015
Associated with Giacomo Simonati
Languages
- frFrancese
- inInglese
- itItaliano
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