Experience

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  Gamesa eolica

  Jun 2000 - Jun 2001

  Marketing specialist

  - Developed campaigns and advertising supports including helping with organisation of events.- Planned and executed the development of the corporate Web and researched competitors.

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  Foro europeo

  Jun 2001 - Apr 2008

  - Planned and managed campaigns from budget management to execution/reporting.- Improved relationships with providers and media.- Created and designed leaflets, advertisements for press and magazines, emailing campaigns, web sites, business presentations.- Facebook and Twitter for business - Managed a three-year training programme: managing alumni, lecturers and resources.- Coordinated schedules and resources.- Coached and motivated alumni.- Selling the program in one to one interviews, fairs, public presentations - Administering servers and communication- HelpDesk: supporting external and internal users- Leading the implementation of Data Protection procedures- Administrating the Prometric Testing Centre

  • Marketing Specialist

    Apr 2006 - Apr 2008

  • Manager of a Training Program

    Sept 2002 - Jun 2007

  • IT Manager

    Jun 2001 - Apr 2006
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  Sykes

  Jul 2008 - Nov 2009

  Technical support representative

  - Worked with retailers on technical and customer support for Sony products: Sony Vaio Computers, Memory Stick, Sony CLIE.- Sold Sony Vaio parts, placing orders, taking payments and following deliveries.- Trained new personnel on procedures and specific software applications.

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  Phase forward

  Mar 2010 - Jul 2010

  Software analyst

  - Dedicated support for Merck clinical trials.- First call resolution helpdesk.- Handling emails and calls.

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  Sungard availability services uk

  Jul 2010 - Oct 2011

  Online marketing manager

  - Managing and developing corporate websites (UK and Europe) ACHV: I upgraded all the European websites to the new corporate brand guidelines- Measurement of website performance/email campaigns with GA, Adobe Catalyst. KPI Definition and reporting. ACHV: I put in place a GA dashboard with the selected KPIs for montly reporting.- Setting up and keeping up-to-date social media profiles (LinkedIn, corporate blog, Flickr, Picasa,...) ACHV: I designed and launched the corporate blog. It is still in use and increased the traffic to the main site by 15% blog.sungard.co.uk- Devising and implementing strategies to enhance SEM and SEO. ACHV: I helped increase the number of leads coming through the website by 30%- Implementing visitor experience enhancements- Integrating webforms with Salesforce. ACHV: I automated the process of passing leads to the CRM and automatically assign them to telemarketing. That saved time and allowed immediate action Show less

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  Rentokil initial

  Nov 2011 - Sept 2012

  Online marketing manager

  - Google Analytics administration and reporting. KPIs definition and alignment with online strategy. Analysis of goals, sources and campaigns achievements. Reporting on the the performance of the various online activities to the stakeholders.- SEO management for all the Initial websites (more than 60 websites worldwide). Developing a method with the local teams to optimize their websites, Keyword research and content generation.- PPC assistance for the different countries. Guiding and designing the campaigns. Collaborating with the local teams.- Project management to coordinate the different online activities in the countries we operate (EMEA). ACHV: I coordinated the launch campaign of a new product liaising with the different local teams and the web development department- E-commerce. Setting up and supporting web shops for the different countriesACHV: I project managed the launch of the Spanish webshop direct.initial.es Show less

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  Analytics seo

  Sept 2012 - Aug 2013

  Inbound marketing manager

  Marketing Manager for an SaaS company. Analytics SEO is a subscription based company offering an Online SEO Software (cloud based).- Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details)- Content Marketing Strategy and execution. Content schedule, pre and post outreach, content generation, analysis- Event management. Coordinating and organising events worldwide. Analysing results and ROI with SalesForce.- Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs. ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them- PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement. ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)- Gamification. Rewards Programme. Devising the options and implementing the tools. ACHV: I implemented and managed the first stage with a few options to get rewards analyticsseo.com/rewards- SEO. Onsite optimisation and link building. Competitor analysis and monitoring. ACHV: 50% in increase of organic traffic compared to last year’s figuresACHV [Achievement] Show less

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  Prepay solutions

  Aug 2013 - Jul 2014

  Paypal access card marketing manager

  - Supporting the launch of a new prepaid card for PayPal- Supporting the B2B marketing team in the development of marketing propositions and communication- Writing briefs for email, onsite campaigns and landing pages to support card launch and submitting to the internal campaign management team- Adapting existing communication collateral to include the partner’s brand and messaging- Executing, measuring and reporting on campaigns- Working with the marketing team to ensure timely delivery of communications for card launch- Recommending visual and content improvements to help maximize success of launch- General marketing assistance including the coordination of stakeholders of the project to ensure timely review and sign off of collateral- Supporting the Sales and Relationship Managers to ensure a superior level of client commitment. Show less

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  Cisco

  Jul 2014 - Jan 2018

  Emear inbound marketing manager

  - SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social). ACHV: Setting up a framework for ongoing optimisation and reporting- Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital. ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings- Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data. ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI)-Tagging&Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking ACHV: I led a project to update the “request a call back” form across EMEAR-Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau)ACHV [Achievement] Show less

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  Colart

  Jan 2018 - Apr 2020

  Senior web manager

  - Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX)- Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible.- Web optimisation - Growth hacking. Implementing an always-on optimisation framework for:1. SEO. Developing keyword researches to help with content production. Monitorisation using MOZ.2. Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion)- Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions.- Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder.- Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital Show less

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  Fresh relevance

  May 2021 - Feb 2023

  Senior performance marketing manager

  - Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth. - Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions. - ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success.- Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic. - Owning our paid media budget and performance against targets. - Running PPC and retargeting campaigns across Google, Bing and LinkedIn, incl. optimising and refining bid management, copywriting and competitor benchmarking. - Identifying opportunities to expand into channels where we’ve never been before. Collaborating with the wider team to develop optimised user journeys for these campaigns, incl. creative, proposition and landing pages. - Reporting on KPIs, incl. in-profile leads, MQLs and opportunities. - Working closely with sales on handing off campaigns, following up leads and generating sales pipeline. Show less

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  Mondly

  Mar 2023 - Oct 2023

  B2b marketing manager

  - Developing and executing the B2B marketing strategy and programs (internal/external branding, lead generation, advertising, events, digital marketing) - Researching, setting-up and testing lead generation channels and strategies to select the best options for scaling - Collaborating with the B2B sales, design, B2C marketing, and development teams in driving new B2B marketing activities - Identifying and targeting relevant businesses and organizations from various industries in order to drive sales leads, ABM campaigns- Managing end-to-end marketing programs including paid advertising, SEO/SEM, landing pages creation, email marketing campaigns, social, lead nurturing, channel marketing and analytics - Leading and ensuring the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with content, creative, sales and broader organization - Performing industry and competitive analysis to inform the sales process and help positioning and messaging Performing ongoing tracking and reporting on B2B marketing initiatives Show less

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  Pearson

  Oct 2023 - now

  B2b performance marketing manager