
Timeline
About me
Marketing Activation Manager at Grohe with a background in Marketing, Innovation & Entrepreneurship
Education

St. john's international school (waterloo, belgium)
2003 - 2014International baccalaureateAktivitas dan Kegiatan Sosial:Football, Cross Country, Track & Field, The Giraffe Project, The Duke of Edinburgh Award

Copenhagen business school
2020 - 2022Msc socsc organisational innovation & entrepreneurshipCompleted year 1 of my master’s with success in all classes. Completing a minor in Marketing and Innovation in semester 1 of year 2 before beginning the process of writing my thesis in semester 2.

University of southampton
2014 - 2018Bachelor’s degree marketing 2:1 honoursAktivitas dan Kegiatan Sosial:Industrial Placement year, SULFC (Ladies football) Graduated: 2:1 with Honours

Copenhagen business school
2019 - 2020Bachelor elective’s businessCompleted single elective bachelor courses in Strategic Management and Entrepreneurial Finance
Experience

Sana
Jul 2015 - Jan 2015AssistantI was involved in establishing this newly found teahouse in the Danish community. This included serving and dealing face-to-face with a high volume of customers unknown to the brand. Working in the kitchen and in the café itself, helped me develop skills in dealing with a high workload, customer demands, as well as working with a tightknit group of colleagues. When days became busy, the small kitchen struggled to keep up with orders, so having to reassure customers of their orders and quickly bring orders to them when they were done was vital. Lihat lebih sedikit

Hollister co.
Nov 2015 - Jun 2016Brand representativeI worked at Hollister part-time during my second year of my undergraduate degree, as a sales floor brand representative.Responsibilities:•Being approachable on the shop floor to assist customers with any questions or needs, as well as organising the fixtures.•Tend to the tills and the fitting rooms, and help organise and close the store in the evenings.•Using the in-store scanners to check stock, locate items, and log new products.

Mars
Sept 2016 - Sept 2017Category executivePetcare Category and Customer Marketing placementResponsibilities:•Sales reporting, share of space vs share of sales analysing, market reviewing, planogram building, visiting and relaying stores.•I worked closely with multiple category managers and the category leadership team, supporting with data analysis and sales reporting•Took on several merchandising responsibilities such as space planning (virtual fixture builds) and product database update and maintenance •Engaged in the wider team by facilitating monthly team meetings and taking part in overnight team building events.•By taking part in several wider business events, I, as a Mars associate, interacted with other parts of the business (e.g. marketing, sales, strategy, and demand planning) and developed a deeper understanding of how category is an integral part of Mars. Lihat lebih sedikit

Linney
Jan 2018 - Jan 2018Production executiveProduction Executive based at Boots Head OfficeResponsibilities•Constant direct communication with the category team from Boots, discussing campaigns and agreeing on what in-store visual material in needed•Use data extracted from SAP to check, arrange and process campaigns into the artwork system, Flo•Order approved artwork from Flo and allocate to the necessary Boots stores•Check and approve visual communication materials for in-store promotion•Daily catch-ups with my team and manager to stay on top of tasks and face head-on any foreseen challengesI have quickly become a proactive and also highly reactive individual as the Boots environment is fast-paced. Effective time management skills allow me to successfully deliver concurrent projects in a timely manner. Coordination is crucial with the vast amount of campaigns the production team have responsibility for, and efficiently communicating with my colleagues ensures I am correctly prioritizing my tasks. Lihat lebih sedikit

Mondelēz international
Jan 2019 - Feb 2023Brand manager for V6, Halls & Bassetts in Denmark, Sweden, Norway & Finland, and Stimorol in Sweden, Norway and Finland (maternity cover)Main responsibilities:•Plan and manage yearly budgets for each brand•Support the category planning teams in all countries with important information, dates, changes etc continuously in order to ensure alignment on upcoming projects and campaigns•Create a strategy for the brands with the Nordic Senior Brand Manager - including brand values, communication methods and message, potential campaigns, and brand activations that comply with brand guidelines and fit into the budgets•Work closely with creative and media agencies to plan, execute, and review campaigns•Brief design agencies for new product launches and on pack design changes•Working synonymously with category planning, trade marketing, sales operations and project managers to launch new products or to make changes to existing products or copack solutions•Be a part of the idea, design and creative process of creating in-store POS material•Organise and present monthly and quarterly cross-functional team meetings•Stay on top of project deadlines and meetings by keeping an update calendar and to-do list to ensure every task is completed effectively and efficiently Lihat lebih sedikit My role as a Marketing Student Assistant at Mondelez Denmark has been a great opportunity for me to get relevant experience while also continuing my studies and be a support for the senior brand manager of the chocolate category in DenmarkResponsibilities:•Assisting with ad-hoc activities such as ordering products, sending products to customers and partners, and creating mock-up products for the key account managers•Completing purchase orders and updating spreadsheets to keep track of budgets•Using the company sales data tool to track and report on product performance•Being a contact for the creative agencies to help complete projects •Collecting data and insights from various sources to include in meetings•Taking part in meetings with internal and external groups, as well as presenting new products and marketing initiatives in office-wide townhall meetings•Completing tasks for colleagues in other teams when required Lihat lebih sedikit
Nordic Brand Manager
Jan 2022 - Feb 2023Marketing Student Assistant
Jan 2019 - Jan 2022

Kamageo
Jan 2019 - Jun 2019Marketing & pr executiveMy role as PR & Marketing Executive at Kamageo, a dynamic African-destination marketing agency, has been a great opportunity for me to develop as a marketer and gain experience within the PR function as well. Responsibilities:•Managing and posting on various social media platforms•Supporting the marketing manager with reports•Attending events to promote the countries we represent•Writing and releasing press releases•Organising and running press trips and events - using an email marketing system to communicate with a large stakeholder base to promote these events and newsworthy storiesI developed strong skills in event/press trip planning and management, and social media management. Lihat lebih sedikit

Grohe
Feb 2023 - nowMarketing activation managerMarketing Activation Manager at Grohe with focus on retail/DIY and showrooms in the Danish and Norwegian markets. - Responsible for all marketing and trade activities within the DIY channel, which includes POS material for all retail customers, supporting their campaign calendars, ensuring the correct and timely set up for existing and new products on their websites, working closely with the Grohe sales representatives with the building and updating of permanent and secondary displays.- Supporting the account managers for showrooms with customer and brand specific brochures, creation of exclusive displays, and customer events.- Played a role in the launching of the luxury Grohe Sub-brand Grohe SPA. Working on exclusive partnerships with customers and working closely with HQ to ensure alignment with other markets. - Supporting the Nordic marketing manager for nationwide campaigns both online and offline Lihat lebih sedikit
Licenses & Certifications

Certified digital marketing professional
Digital marketing instituteApr 2019
Crossfit level 1 trainer
Crossfit, inc.Jun 2019
Languages
- enEnglish
- daDanish
- frFrench
- swSwedish
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