Experience

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  Maral overseas ltd.

  May 2002 - Jun 2003

  Assistant executive, processing department

  Key Deliverables: Executing production orders with required quality parameters in finishing department Tailoring the finishing recipe and ensuring the fabric handle in accordance with the buyer standard Ensuring physical parameters of the end product such as surface absorbency, residual shrinkage and pilling Synchronizing between laboratory and bulk for achieving RFT dyeingKey Highlights: Achieved total Right First Time of 97% at Maral Overseas Ltd., Indore in the year 2003 Show less

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  Huntsman international (india) private limited

  Jul 2003 - Jul 2015

  Key Deliverables: Proposing and leading the projects related to new products / concepts, by maintaining a strong liaison between sales, formulation chemist, technical team and supply chain in the key markets i.e. India, Bangladesh, Sri Lanka, Pakistan, Turkey Analyse and support price requests for business growth, monitor product profitability on regional / country level, collect competitive price information for regional products, support Sales Director (SD) in preparing and updating regional / local price lists based on input received from GPO and GPM on regional target price Regular analysis of sale of dyes & chemicals to monitor top line and bottom line of the region. Prepare feedback for global range and operational planning. Analyse complaints trends. Product Stewardship: Co-ordinate with PEHS to lead various initiatives during a product’s life cycle, screening of vendor data & its management, etc. in the region. Key Highlights: Successfully handled regional projects for development and launch of new products in various product categories of dyes & chemicals which resulted in net margin improvement substantially Successfully driven product stewardship across the region Analyzed market potential and market share for textile chemicals in SA&ME Show less Key Deliverables: Selecting, defining, initiating and executing sales strategies in line with the SBU Strategy in given territory Leading the projects related to new products/ concepts, with sales and technical team with the clients Conducting SWOT analysis of existing sales territory and developing new markets as per revenue targets. Handling sales team of Account Managers and Dealers Upgrading self to the various market requirements for the growth of businessKey Highlights: Successfully handled key corporate accounts relationship Established sales at new customers which resulted in profitable sales growth  Developed auxiliaries and specialty chemicals portfolio at major customers Show less Key Deliverables: Launching new products and concepts, with the help of market survey and pre-launch trials Analyzing upcoming trends in the market and develop concept as per the trend, for e.g. lasting colours concept. Looking after product comparison and pricing strategy Meeting with brands for innovationsKey Highlights: Completed project of color development program to improve RFT and increase productivity by 30% for customer Brandix Finishing in Sri Lanka  Conducted pre-launch trials for Earth Tone shades with variety of substrates and launched novel Reactive range for sales in India market Launched new trichromie of dyes as a problem solver, SMART concept for exhaust dyeing which helped in improving sales Show less Key Deliverables: Accountable for system setting and troubleshooting at customer place Synchronizing lab and bulk production at customer place for getting Right First Time Proposing and solving the issues related to product/ application technology, through bulk trials and technical discussions with clients. Conducting Mill Audits and Technical Survey of process housesKey Highlights: Undertaken project for system setting of viscose-lycra blends processing at Alok Industries, Vapi and completed successfully Rewarded by company director for top contribution in establishing systems and RFT for customer Welspun, increased new business by 30% for the zone Show less

  • Asst. Regional Product Manager

    May 2013 - Jul 2015

  • Sales Leader, India South

    Oct 2010 - May 2013

  • Area Sales Manager, India South

    Jun 2008 - Oct 2010

  • Technical Business Line Manager, Textile Dyes

    Jul 2006 - May 2008

  • Technical Promoter, Textile Dyes

    Jul 2003 - Jun 2006
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  Greenwave global ltd

  Aug 2015 - Apr 2016

  Innovative marketing head, india

  Key Deliverables: Selecting, defining, initiating and executing sales strategies in line with the SBU Strategy across India Visiting the prospective customers and market to promote company’s brand image along with the key product ranges Proposing and leading the projects related to new products/ concepts at clients Appointment of distributors across the given territories to boost the company’s topline salesKey Highlights: Appointed channel partners in key markets i.e. Maharashtra, Gujarat and Madhya Pradesh Successfully generated business across premium product categories. Developed presence across wide customer base for company’s Viscose pre-treatment package with unique value proposition Show less

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  Atul limited

  May 2016 - Jun 2022

  Manager, product management and business development

  Key Deliverables: Plan and allocate targets among different categories in order to meet the business plan for the division  Identify and plan the product portfolio based on market requirement. Prepare the launch/re-launch strategy for additions to the product portfolio and changes to the positioning of existing products  Decide the pricing strategy for the products in the portfolio in order to maximize the contribution  Play key role in outsourcing | toll manufacturing arrangements in traded segment, managing product cost in manufacturing segmentKey Highlights: Identified potential market and introduced products which helped in expansion of sales revenue PAN-India Identified product gaps and launched new products for dyeing & printing segment. Increased company’s presence in market with these new products Show less

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  Grasim industries limited | pulp & fibre

  Jul 2022 - now

  Deputy general manager, sme - processing

  To Lead commercialization process of our fiber based fabric development at processing stage to support value chain feel at ease using our fiber. Develop an expert Value Chain of Textile Processors for BC fiber-based Processing & thus create assured Centers of Excellence for ensuring smooth business flow up to the Brands & Retail sector.To evaluate and engage no. of Textile Processing Mills in the value chain covering Wet Processors for achieving the targeted BD Volumes and extend support to business development team initially across India by continuously working with processors, helping them for improvement in overall processed fabric quality by Technology Transfer Services for Birla Cellulose fabrics in line with available technology, quality, and price.Responsible for development of sales channels for specialty fibers like Modal, Excel, dope-dyed and Liva Eco in textile wet processing - Organized sector Mills in India Show less