Experience

• 

  Havas media group

  Jan 2017 - Jan 2019

  Integrated media executive

  • Explored on latest competitive activities, analyses and understand planning strategies of competitors.• Mined data planning tools to do/analyse market research related to consumers, brands insights to develop strategy with appropriate directions.• Integrated planning (planning, and strategies) accountability of all media channels.• Accounts handled: MARICO (Male-grooming), K-Plus (Internet TV), Michelin (Tyre), Hyundai (Auto)

• 

  Wavemaker

  Jan 2020 - Jan 2022

  Senior integrated planner

  • Developed media approaches and integrated within the bigger communication strategy. Be responsible for overall campaign strategy, planning, implementation, and post-campaign reviews for my multi-brands.• Brought the knowledge of Vietnam's media landscape and the role of media channels (digital & traditional media: TV, OOH, prints …) into play to deliver compelling solutions across media platforms. • Managed implementation and collaborated with media owners, agency partners, and internal buying teams to ensure all deliverables were met.• Executed digital platform to optimize performance such as FB, YouTube (DV360), OTT, TikTok• Account handled: MARICO (Male Grooming), Masan (Beverage), Perfetti Van Melle (Confectionery) Show less

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  Dentsu

  Jan 2022 - now

  • Develop integrated media proposal including market overview; competition review, consumer insight; channel recommendation and framework.• Involved in new business pitching ensure effective planning from TV to Digital• Managed quality of media plan to ensure that recommendations are executed in line with strategy via clear rationale and principles.• Collaborated & managed functional teams: TV buying, Digital, OOH, Data to supervise all stages from briefing to implementation and post evaluation.• Developed & strengthened intern/executive through training sessions and on jobs• Account handled: Carlsberg (beer), Ajinomoto (dressing), Lazada (e-commerce), MASAN (HCP), Hayat (Baby Care & Hygiene) Show less

  • Integrated Media Planning Manager

    Jan 2025 - now

  • Associate Planning Manager - Integrated Media

    Jan 2022 - Feb 2025