Beth C.

Experience

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  BKC Media

  Sept 2014 - May 2019

  Freelance Photographer, Videographer, Designer

  - Manage a multimedia production brand, demonstrating a comprehensive understanding of the production process.- Capture portrait photography of individuals, engagements and weddings, events, sports, and more, utilizing exceptional photography skills to create high-quality visual content that meets client needs and exceeds their expectations.- Edit photos, demonstrating expertise with a range of photo editing software and the ability to produce compelling and visually stunning finished products.- Produce videos including wedding films, audition tapes, and sports highlight reels, leveraging a deep understanding of the production process and technical expertise with video editing software.- Perform post-production work including color grading and non-linear editing, utilizing a range of software tools and techniques to create polished, professional finished products.- Execute graphic design and brand development work, creating compelling visual content that aligns with brand guidelines and meets client needs. Show less

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  LifeWay Christian Resources

  May 2016 - Jul 2016

  Video Producer

  - Filming, editing, and producing high-quality daily 2-3 minute highlight reels.- Create compelling 5-7 minute weekly recaps for participant groups, showcasing their experiences with meticulous attention to detail.- Employ post-production techniques to combine footage and create a diverse array of deliverables, including high-energy short- and long-form documentary-style films that tell engaging stories and capture the essence of the experience.

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  The University of Southern Mississippi

  Aug 2016 - May 2019

  Recruiter

  - Utilize exceptional recruitment skills to attract high school and transfer students to attend the University, while leveraging a comprehensive understanding of the University's unique value proposition and competitive positioning in the higher education landscape.- Train and mentor admissions ambassadors to effectively package and sell the college experience to prospective students, ensuring they are well-equipped to articulate the University's value proposition and unique selling points.- Demonstrate expertise on admissions deadlines, scholarship offerings, and University structure and opportunities, providing prospective students with clear and concise information that helps them make informed decisions about their educational future. Show less

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  Women Rising

  Jul 2018 - May 2019

  Market Researcher & Project Assistant

  - Assist with project research and early-stage development, leveraging research skills to identify key insights and trends that inform project development.- Execute graphic design work that effectively matches the brand's look and feel, including event invitations, press materials, social ads, and other creative assets.- Develop digital surveys and outreach strategy for project research, demonstrating strong communication skills and the ability to craft effective messaging that engages target audiences.- Analyze survey data and use it to develop actionable next-step recommendations, synthesizing complex information into clear and concise insights that inform strategic decision-making. Show less

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  Bham Now

  Jun 2019 - Jan 2021

  Content Producer

  -Producing content marketing campaigns for a regionally-specific digital media publication and marketing agency with over 313,000 unique monthly visitors-Managing projects from conceptualization to execution, including brand voice development, copywriting and photography, digital strategy, and social media implementation-Analyzing and reporting on campaign performance to continuously improve outcomes and optimize the brand's positioning and framing

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  Make-A-Wish Alabama

  Jan 2021 - May 2024

  -Conducting, managing, and reporting on digital marketing campaigns across various platforms, including Meta Ads and Google Ads, resulting in a recent Meta Ads campaign that performed 71% better than industry standard-Developing and executing comprehensive marketing strategies that align with brand pillars, organizational goals, and partner recognition to enhance brand awareness and reputation-Serving as the senior graphic designer on staff, maintaining the highest standards of consistency, quality, and professionalism across all materials and communications channels Show less

  • Brand & Marketing Manager

    Jul 2023 - May 2024

  • PR & Communications Manager

    Jan 2021 - Jul 2023
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  Bolt Farm Treehouse

  May 2024 - now

  Digital Marketing Specialist