Ajoy Tiwari

Experience

• 

  Ibibo Web Pvt. Ltd

  May 2009 - Sept 2010

  Internet Marketing Executive

  Job Responsibilities : • Developing search marketing PPC campaigns for internal ibibo venture products• Managing live accounts in Google Adwords and Yahoo with full ownership• Monitoring the performance of multiple campaigns on a daily basis and reporting to the Senior Manager • Recommending strategies and suggestions on improving campaign performance• Campaign optimization & Keyword analysis• Making AD copies on Google Adwords & Yahoo for all ibibo products• Web Analytics (PR Release/ CMS/ Link Back) • Website promotion, creating polls & link postings on SNS (Social networking sites) • Video transcribing, blog creation and content writing• Creating website pages for goibibo.com (website) and inserting META tags on webpagesExpert Experience with: Microsoft Excel, Adword Editor, Google Ad words & Yahoo Marketing Solutions Show less

• 

  SMG Convonix

  Oct 2010 - Jun 2013

  Team Lead - SEM Reporting at SMG Convonix

  Job Profile: Team LeaderSearch Reporting Team (12 members) Client: VivaKi, ChicagoFrench Team (3 members) Client: VivaKi, FranceDisplay & Social Media Team (20 members) Client VivaKi, New York & Detroit Job Responsibilities • Assist the Offshore Liaisons, Offshore Analyst, Team Coordinators (TCs), Search & Display Analysts with project management, assignment of requests and ensuring best practices are followed.• Become internal expert in VNC (VivaKi) best practices for all ROI Clients and on major SEM interfaces & platforms like Google Adwords, MSN adCenter, DART, Marin, Kenshoo, Benchtools etc.• Assist TCs and Search Analyst to apply expert-level understanding of paid search marketplace to ensure team is fully optimizing client accounts within the parameters of client requestsOperations:  Campaign Creation and Trafficking through Double Click Dart by using Bulk uploads to be channelized to Different search engines like Google, MSN etc., and Optimization the same on respective engines. Sending across recommendation through reporting from DFA for respective accounts/ campaigns Setting Budget Caps on Campaign Level and Bidding on high performing keywords across campaigns and upload the same in DART on respective Search Engines through edit option with the help of Unique ID for Campaign, Ad Group, Ads and Keywords Creating and Trafficking Display Marketing (Remarketing, Prospecting and Targeting) Campaigns on Invite 1.0 and Turn and channelizing the campaigns on different DSP servers, also uploading flash talking tags on different pixel for tracking purpose  Creating Page post campaigns on Facebook, also uploading 200x144 Pixel creatives for respective Advertisers and optimizing the campaign via Voxxup. Expert Experience with : Microsoft Excel, Adword Editor, Google Adwords, MSN Adcenter, Facebook Power Editor, Twitter Promoted Tweets, Voxxup, Double click DART Search, DSP (Kenshoo, Invite Media), Marin, Atlas, Bench Tools, Click 2 Sales Show less

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  Kapsica Media

  Jun 2013 - Jan 2015

  Senior SEM Account Manager

  Job Responsibilities • Running Pay Per Click Campaigns on Google Adwords and Facebook.• Creating Proposal and Audit Check Reports for New Clients.• Expertise Level on handling E-commerce and Lead Generation Clients.• Estimating cost, budget allocation per campaign level, keyword estimates and make recommendation on campaigns for Indian and US Clients.• Create Remarketing list on Adwords and also via Google Analytics for Display Remarketing, RLSA and Dynamic Remarketing Campaigns (for Ecommerce website).• Upload & Update Feed in Google Merchant Center (Have to create account if not provided) for Shopping Campaigns (for Ecommerce Website)• Also Optimization Campaigns via Google Analytics e.g., Implementing new keywords or bidding top performing keywords via Historical data, Account conversion report, Day of the week (All Time), Matched Query Keyword Report, Goal Completion & High Revenue keywords.• Interacting with clients and understanding their requirements both Indian and US Clients.• Advance level Excel for Campaign upload in Ad Editor.• Create Website Conversion Page post Newsfeed Ad and Domain Ads for Facebook and optimize them via Conversion and CTR• Work Activities: Budget Pacing & Allocation Weekly, Bid Adjustment & Match Types on a Weekly basis, Search Terms – Positive & Negatives, Display: Placement Exclusions, Promotions& Offers – Sitelinks, Restructure/Campaign Build, Reporting, Ad Copy Refresh.Expert Experience with : Microsoft Excel, Adword Editor, Google Adwords, Facebook Power Editor, Google Analyics Show less

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  Grid Technology Solutions

  Feb 2015 - Oct 2016

  Senior Manager Operations

  • Planned, budgeted and provided strategic inputs to bolster client ROI on media & marketing investments.• Media Planning and optimization across all Digital channels like Display, programmatic, Search, Social, Mobile & content solutions• Optimization Campaigns via Google Analytics e.g., Implementing new keywords or bidding top performing keywords via Historical data, Account conversion report, Day of the week (All Time),• Monitor and analyze performance reports to ensure client targets are met and exceeded over time. Using performance data analysis, develop action items to maximize return. • Boosted visibility rates by 40% through targeted mobile display and social positioning for RNW Media, which raises awareness about safe sex.• Accounts Handled: LoveMatters, DPS World School, Basics life Man Clothing and more• Additional Skills: Mymetric, Google Analytics, Google Adwords, Facebook-Linkedin-Twitter BM, Natural leader and team player, strategy modeling, client acquisition and media buying. Show less

• 

  GroupM

  Nov 2016 - Apr 2019

  Manager - Media Planner and Buyer @Mindshare

  • Media Planning and buying across all Digital channels like Display, programmatic, Search, Social, Mobile, content & Integrated solutions• Client servicing, Campaign execution and optimization of campaign, to generate more response.• Conceptualizing new properties in collaboration with publishers.• Projects Handled: Make in India, Volvo Auto India Ltd, Apollo Tyres, Dish TV, Lufthansa Airlines, Swatch Group, Safillo India (Carrera & Polaroid Sunglasses) • Maintaining Quarterly reviews, weekly reports & post evaluation for all campaigns.• Strong command of each network and their best practices along with third party tracking for all publishers and platforms Show less

• 

  Starcom

  Apr 2019 - Nov 2020

  Group Head - Media Planner & Buyer @Starcom

  • Managing Digital Media Planning and Buying for accounts across 360 degree Digital channels (Display, Search, Programmatic, Social, Influencer and Mobile) along with implementation, tracking, reporting & help bill finance team on all online campaigns.• Working closely with the client on conceptualizing campaigns• Post campaign analysis, with reports and take-outs. Recommendations for future campaigns• Competitive analysis and benchmarking• Accounts Handled: Dabur India – Oral Care (Red Toothpaste, Meswak, Babool Ayurvedic, Herbal, Red Gel), Skin Care (FEM, Oxy, Gulabari) and Juices (Real Common, Real Activ)• Carry good relationship with all publishers across network.• Additional Skills: Comscore, Google Analytics, Adwords, Facebook-Linkedin-Twitter BM. Show less

• 

  Interactive Avenues

  Nov 2020 - now

  • Responsible for Branding (media buying & planning, content integration, Sponsorships/association across key tentpoles) & Performance digital marketing across various clientele.• Accounts Handled: Xiaomi, Wipro, Ather, PhonePe, Toyota, Jockey, Accenture, A23, MyTVS, Unacademy & more• Won several awards for best campaigns across IMA Award (Bronze Xiaomi 12 Pro– Best Dynamic Ads on Spotify), Youtube Works Awards (Gold – Best use of Youtube Beta Properties during Redmi Note 12), ET Digi Plus Awards (Silver) and more.• Worked on Full funnel and Integrated pitches during the tenure and won several accounts such as Ather, Jockey, Coinswitch, AG&P, MyTVS etc• Experience on marketing tools such as GWI (Global Web Index), Similar Web, Euromonitor, Adclarity, Adex, Comscore, Additional tools including Adwords, Meta business manager, Linkedin Business Manager etc. Show less

  • Associate Director - Media Planner & Buyer @ Interactive Avenues

    Apr 2023 - now

  • Group Head - Media Planner & Buyer @ Interactive Avenues

    Nov 2020 - now