Rafael Rodríguez Martín

Experience

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  Permanent Mission of Spain to the United Nations

  Nov 2008 - Jan 2008

  Internship

  Assisted Spanish diplomats to draft official documents.Attended sessions of the General Assembly, the Security Council and the coordination meetings of the EU delegation to the UN.

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  ICEX

  Nov 2009 - Jan 2010

  Consumer Goods Trade Advisor (Commercial Office of the Embassy of Spain in Korea)

  Scholarship training program of ICEX (Spanish Institute of International Trade).Advised Spanish companies interested in penetrating the Korean market - market research, organisation of promotional events and seek of local partners.Organised exhibitions such as "Wines From Spain 2010", "Spain-Korea Business Forum 2010" and the Spanish pavilion in "Seoul Food 2010".

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  RUBI Group

  Jan 2011 - Jan 2012

  Asia Area Manager

  Responsible for the management and development of the business in 10 countries across Asia.Closely managed and maintained existing clients. Negotiated the growth objectives and the marketing plan to reach them, including design and execution of promotional activities, launch of new products and organization of seminars and training sessions for our partners and their dealers and end users.Researched and became acquainted with the market and after thorough analysis identified a list of 500 potential new clients who were contacted and followed up. Created a database of potential clients in Microsoft Outlook 2010.Identified the competitive position of the RUBI brand in each market in Asia Pacific, Hindustan and Oceania resulting in the adoption of the best price positioning and therefore enabling RUBI to compete with the leading Chinese brands during 2012. Mostrar menos

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  Deoleo S.A.

  Mar 2012 - Jan 2014

  Central America and Caribbean Area Manager

  The world leader in sales of bottled olive oil with brands such as CARBONELL, BERTOLLI and CARAPELLI.Responsible for regional business development - consistently met objectives in terms of profit margin and volume of sales.Elaborated and executed a strategic plan that resulted in Gross Margin CAGR of 28.84% during 2 years.Successfully managed existing accounts (wholesale and retail): set the growth objectives and devised the marketing plan to reach them including design and execution of promotional activities, launching of new products, creation of trade marketing proposals and training of the in-house sales team.Researched the market and identified new prospective accounts - analysed their potential and negotiated and drafted distribution agreements. Resulting achievements:CARBONELL launched through Walmart, the largest retailer in Central America.CARBONELL launched through IPSA, the largest wholesaler of premium F&B in Cuba.BERTOLLI launched through Automercado, a high-end chain of supermarkets in Costa Rica. Mostrar menos

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  IESE Business School

  Sept 2014 - Jun 2016

  MBA 2016 Candidate en IESE Business School

  For over fifty years, IESE has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.Ranked as the 5th and 7th best MBA in the world by "The Economist" and "Financial Times" respectively.

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  Anheuser-Busch InBev

  Jun 2015 - Sept 2015

  Global MBA Summer Intern

  AB Inbev is the best beer company in the world thanks to global brands such as Budweiser, Corona and Stella Artois; international brands Beck’s, Leffe, and Hoegaarden; and local champions Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass, and Jupiler.

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  Anheuser-Busch InBev

  Jul 2016 - Jun 2018

  Business Excellence Lead Europe

  AB Inbev is the best beer company in the world thanks to global brands such as Budweiser, Corona and Stella Artois; international brands Beck’s, Leffe, and Hoegaarden; and local champions Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass, and Jupiler.

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  Stripe

  Jan 2018 - now

  Enterprise Account Executive Spain and Portugal

  Stripe is a set of tools for building and running an internet business. We help businesses accept payments from anyone, anywhere, and build new kinds of companies like Lyft or Kickstarter. Internally, we say our goal is to increase the GDP of the internet---we want to bring more businesses online worldwide. Stripe's investors include Sequoia Capital, Khosla Ventures, Andreessen Horowitz, and PayPal co-founders Peter Thiel, Max Levchin, and Elon Musk.