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Rohan Jadhav

Rohan Jadhav

Assistant Manager Film Marketing Solutions

Followers of Rohan Jadhav1000 followers
location of Rohan JadhavMumbai, Maharashtra, India

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  • Timeline

  • About me

    Film Programming | Content Acquisition | Marketing | Content Strategy | Media Planning & Buying | Advertising | Content Writing

  • Education

    • Saraswati Education Society (S.E.S) High School & Junior College

      -

    • SIES College of Arts and College

      2007 - 2010
      Bachelor of Mass Media (BMM) Advertising

    • K.J. Somaiya College of Arts and Commerce

      2005 - 2007
      Junior College Commerce

    • Welingkar Institute of Management

      2012 - 2013
      Post Graduation Media and Entertainment

  • Experience

    • MATES - Madison Teamworks fp&e Pvt. Ltd.

      Jun 2013 - Sept 2015
      Assistant Manager Film Marketing Solutions

    • Cinepolis Corporativo

      Sept 2015 - May 2022

      Cinema Programming Role:Strategic planning of content pan-India across 450 screens and 70 cinemas.Increasing the market share pan-India. Competition Analysis based on content planning, marketing initiatives, admit share, loyalty program, new initiatives. Curating alternate content basis expected admits, expected revenues, cost to company, profits, cannibalization. Rehabilitation of small scale cinemas with content strategy to increase the overall revenues. Marketing Role:Strategic marketing association of brand Cinepolis and movies with clear goals to increase revenues by way of admits and food & beverages.Planning and executing celebrity-led events for new cinema launches and brand promotions.Scripting and creating celebrity bytes for marketing initiatives.Marketing alliances with special format partners like IMAX and 4DX to increase the foot falls and create awareness of these formats. Show less

      • Senior Manager - Cinema Programming and Marketing

        Jan 2019 - May 2022

      • Manager - Cinema Programming & Marketing

        Sept 2015 - Jan 2019

    • SIES College of Management Studies - India

      Aug 2018 - Aug 2020
      Guest Lecturer - Business of Films

    • Self-employed

      Oct 2022 - now
      Yoga Instructor

      Teaching Yoga and Meditation to a diverse group of seekers

    • 1018mb

      Sept 2023 - now
      Independent Consultant

      Distribution and Marketing of Independent Films.Strategic Alliances with national cinema chains thus achieving the objectives for both the producer and exhibitor.Opening new channels for an Independent filmmaker by way of format distribution and marketing in cinemas pan-India.

    • ICE THEATERS

      Oct 2023 - now
      Independent Consultant

      Leading the content efforts of ICE Theaters for India market. Acquisition and Marketing of tentpole Indian films for ICE format. Educating the Indian film diaspora (producers/distributors) about the special format. Bridging the gap between the workflow of the two countries (India and France) for smooth flow of processes.

  • Licenses & Certifications

    • Harvard Business Publishing ACT Program

      Harvard Business School
      Dec 2018