Cinthya Silva Roldán

Experience

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  ENHANCED IMAGE Canadá

  Oct 2003 - Jan 2004

  Co-Manager & Public Relations

  Developed business plan and implemented sales and marketing strategies. Commercial and financial support. Managed communications and public relations.

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  Philip Morris International

  Oct 2005 - Jan 2009

  Communicational link between Sales, Marketing and C-Suite. Analyzed performance to goals for salesforce nationwide and suggest corrective action plans. Managed sales compensation plans and developed KPIs. Assessed sales processes and procedures to identify opportunities for improvement, and implement them. Developed and implemented training programs for sales teams nationwide. Developed strategies to improve communication for the organization. Appointed as Special Projects Executive to implement new business model. Show less

  • Special Projects Executive

    Oct 2008 - Jan 2009

  • SOD Executive

    Oct 2005 - Oct 2008
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  EUROECUATORIANA INDGRAFSA S.A.

  Jan 2009 - Mar 2014

  Business Manager

  Developed and implemented commercial plans to support company’s growth strategy through commercial innovation. Generated purpose with value by optimizing sales performance and ensuring ongoing profitable sales growth in volume and value. Assessed the competitive landscape and emerging industry trends in order to evaluate company's readiness to get into new business lines. Engaged the company with quality management standards. Also collaborated on the company’s website and the corporate image revamp. Managed Public procurement processes. Show less

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  EY

  Jan 2015 - Sept 2021

  Business Consulting Manager

  Manager for the Business Consulting service line at EY Ecuador. Specialist in Business Strategy and Project Management. Professional experience in various spheres of business, including corporate strategy, business transformation, operational optimization, digital and innovation capabilities, brand and change management.

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  Moderna Alimentos S.A

  Sept 2021 - now

  Strategic Planning Manager

  Supporting Moderna Alimentos on its path towards becoming an agile, innovative and sustainable consumer centric food company. Leading the Strategic Planning Office in Ecuador. Transforming and leading the Food Industry with winning strategies.