Experience

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  Artsdepot

  Oct 2011 - Mar 2012

  Marketing and arts administrator

  Working mainly within the Marketing and Administration departments to ensure the smooth-running of day-to-day activities, as well as the promotion of season events.Role:- Assisting in the creation of artsdepot’s largest seasonal brochure by writing content, sourcing images, writing theatre company contracts, and assisting in design layout- Ensuring that every one of the venue’s diverse productions was listed and promoted on over 200 relevant websites, blogs and e-zines- Writing bespoke copy for the brochure, e-bulletins, PS swaps, press releases, the website and social media- Working across departments – including marketing, participations, events & hires, Box Office and FoH – as well as off my own initiative to ensure the creative and commercial success of individual productions, at the same time as increasing the exposure of the venue itself Show less

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  Impact ideas

  May 2012 - May 2015

  Promotional team supervisor

  Coordinating communication and street promotions of small to large teams for marketing campaigns of Arts venues (e.g. Tate, Young Vic, Shakespeare's Globe, V&A, Science Museum) in and around London.Role:- Seeing entire print distribution Marketing projects through from scheduling and supervising street teams to collating data to create in depth client feedback forms, improving IDQ and streamlining communications between street team and office- Inciting a highly successful targeted promotional approach in the management of street teams to increase ticket sales and event or venue awareness- Creating timely and detailed feedback reports which analysed scheduling, timing and location to improve effectiveness of individual campaigns- Photographing campaigns and managed audience video interviews for Impact’s high-profile clients, including Dewynters, Southbank Centre, WWF, Young Vic and Tate Show less

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  Take me home projects

  Dec 2013 - Dec 2014

  Marketing, communications and sales

  In charge of Marketing, Administration, Social Media, Sponsorship, Fundraising, Sales and PR. Co-curator and Event Planner. Sourcing atypical locations in London.Role:- Building the entire online presence, managing the website and its content whilst developing our social media channels- All marketing, communications and sales duties for the collaborative, including increasing online presence and physical following; designing logo and event imagery; writing and distributing press releases; driving sales with independent buyers; and working with sponsors, charities, venues and artists to exceed projections and solidify relations- Hiring and managing FoH staff- Being first port of call for sales and fundraising- Running entire London Gay Pride show, ensuring attendance was 5 times that of previous ones- Increasing sales profits and fundraising by over 50%- Gaining the show official status as part of Pride in London- Securing external press and sponsorship- Managing and curating show of 26 artists Show less

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  Candid magazine

  Feb 2014 - Aug 2015

  Lifestyle editor

  Lifestyle Editor for a Luxury Men's Lifestyle Magazine, sold in print across 25 countries and purchasable in high-end establishments such as Harrods, The Ritz, Selfridges, as well as Barnes & Noble, Foyles and a variety of newsagents.Role:- Creating and managing an entire new section which was in keeping with the pre-existing brand but brought in new readers and opened up opportunities for the magazine within the Lifestyle and Travel industries- Building and maintaining strong relationships with over 50 PR agencies, as well as hiring and managing 10 writers- Writing high quality, on brand content with top SEO, as well as editing articles for publication on the website and in the print and digital magazine- Analysing unique click insights and social media data to improve and build readership and site traffic Show less

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  Freelance copywriting and marketing

  Aug 2015 - Jan 2016

  Freelance copywriter and marketer

  Working to expand and promote businesses of varying size within lifestyle, hospitality, food & beverage, publishing, fashion, and third sector, through carefully curated content, B2B/B2C Marketing, Networking, Social Media, PR, and Brand Development.

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  Premier estates wine

  Feb 2016 - Nov 2016

  Role:- Running the entire department whilst the Head of Department is away on extended leave. Generating entire new campaigns and press events (video of Experience the Bubbles Press Event below); coming up with exciting projects and seeing them through from the planning stage to the finished product- Using own pre-existing network of industry/trade professionals and building new connections in both the Food & Drinks sector, and the Reality TV & Celebrity world to increase reach without alienating existing customers; driving brand awareness, sales and collaborations through all avenues and tracking KPIs- Working closely with the Design and E-commerce departments to create PR & Marketing Strategy calendars and deadlines which work with established commitments whilst making room for creative ventures and trend forecasting- Presenting completed PR Strategy Plans, including digital campaigns, venue proposals, partnerships, collaborations and budgeting propositions, to the Board Show less Working in-house as PR & Marketing Assistant in a national wine retailer and wholesaler, running the press office and social media accounts, as well as creating all marketing material.Role:- Creating database of media, celebrity and PR contacts, as well as social media schedule scheme, and general administrative streamlining procedures- Getting the company its first bout of unpaid media after last campaign in online publications, including Esquire, About Time Magazine and delicious Magazine, and increased social media engagements through structured posting and collaborations- Conducting industry, press and consumer research, as well as generating seasonal and product launch ideas for PR strategies- Supporting the Head of PR & Marketing in day-to-day activities, correspondence, administration and event coordination Show less

  • PR & Marketing Manager

    Mar 2016 - Nov 2016

  • PR & Marketing Assistant

    Feb 2016 - Mar 2016
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  Esp business development

  Jan 2017 - Dec 2018

  PR & Marketing communications consultancy specialising in the hospitality sector. My role covers PR, Marketing, Copywriting, Social Media strategy & training, press relations and event management. Working across a vast array of accounts within the hospitality sector. My role encompasses PR, Business Development, Marketing and Copywriting, Social Media strategy, Press relations and Event Management.

  • Senior Account Manager

    Mar 2018 - Dec 2018

  • PR & BD Account Manager

    Jan 2017 - Feb 2018
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  Sated

  Apr 2017 - now

  Editor in chief

  Sated is an online magazine dedicated to the very best in food, drink and travel. Nerdier than your average consumer rag, Sated's readership also includes industry professionals and decision makers within the world of hospitality.

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  Equal measures uk

  Apr 2022 - now

  Vicky Ilankovan is an industry professional with 17 years’ experience. She is the award-winning journalist and founder behind Sated Online, and the woman who runs Equal Measures UK on a day-to-day basis. With a holistic approach to the promotion of businesses, Vicky’s career spans everything from editorial, PR, marketing, and events, to global distribution, drinks consultancy & development, photography, and awards judging.She joined Equal Measures UK first as a beneficiary in its ‘OG’ uptake, before taking on the responsibility to grow, uplift, and manage its vibrantly intersectional community of drinks industry professionals from underrepresented and marginalised backgrounds; its various stakeholders; and friends.Today, Vicky is the first port of call for everything from beneficiaries, mentors, brand partnerships, strategy, and operations, to programme development, collaborations, events, fundraising, and marketing. Her innate drive for and dedication to equity for all (as well as an unnerving amount of “Dad Dancing”) has led to her title of “Auntie” within the Equal Measures community – a moniker that she holds dear to her heart. Show less Managing Equal Measures within The Drinks Trust. Equal Measures supports underrepresented people within the drinks industry and help enrich possibilities for those from Black, Asian, and other minority ethnicities, as well as other marginalised groups, such as queer and genderqueer persons, those who are neurodivergent, or who face systemic barriers to their progression. Through the free Education and Mentorship project we aim to give participants the tools they need to create and sustain rewarding careers. Show less

  • Executive Director

    Sept 2023 - now

  • Marketing and Project Manager

    Apr 2022 - Sept 2023