
Timeline
About me
Marketing Manager • Brand Management & Strategy Development | MSc in Marketing @FEP
Education

Ipam
2020 - 2023Bachelor's degree marketing management gpa 19/20 | final project grade: 20/20Academic Merit Award in recognition of academic excellence (DGES)

Fep u. porto – economics and management
2024 - 2026Master's degree marketing
Faculdade de direito da universidade do porto
-Bachelor's degree lawMain courses:- Constitutional Law- Political Economy- Public International Law- Labour Law

Esce international business school
2022 - 2023Erasmus communication, luxury & prestige marketingMain projects:- CBBE Brand Audit for Chanel: CBBE, Associations, desired and perceived Positioning and Recommendations to grow and leverage Chanel's CBBE- Luxury Real Estate in France: International Strategy and Recommendations for Groupe Mercure in Paris- IMC Campaign for La Maison de Parfum Berry's new fragrance- CRM Strategy for Sephora and Douglas: Strategies, customer journey and social media- Sensory Marketing Analysis and Strategies for Cartier and Bijou Brigitte
Experience

Mercedes-benz portugal
Sept 2016 - Apr 2019Event hostess- Representing the brand's values and message to customers- Competitor Awareness - Account Management

Calzedonia group
Apr 2019 - Aug 2022Sales specialist- Managing commercial analysis, omnichannel, cross and upselling

Mainguilty
Feb 2023 - Nov 2023Marketing specialist- Brand Management and Strategy Development: Developing marketing strategies aligned with the brand identity and business goals. - Content Creation and Campaign Management: Planning, executing and overseeing marketing campaigns across various channels. - Data Analysis: Data-driven decisions and strategies.

Hapa design
Nov 2023 - nowMarketing manager- Marketing Strategy: Management of Marketing communication campaigns aligned with the defined strategy and aimed at achieving the KPIs.- Brand Strategy: Analysis, definition and set up of a Branding strategy with clear and sustainable objectives in the medium-long term.- Social Media Management: Strategic and operational management of social channels such as Instagram, YouTube, TikTok, Pinterest and LinkedIn (from the creation of the editorial plan to customer care).- Content Creation: Management and implementation of an editorial plan of multi-format and multi-channel content, aligned with the strategy and objectives set.- Event Marketing: Management of trade fairs, events and all those experiences that can emphasize the company's strengths in view of a brand awareness strategy. Show less
Licenses & Certifications

Solo seal in classic ballet
Royal academy of dance
Honors & Awards
- Awarded to Inês BandeiraAcademic Merit Award Direção-Geral do Ensino Superior (DGES) Jun 2023 Academic Merit Award in recognition of academic excellence.
- Awarded to Inês BandeiraBest Corporate Social Responsibility Project Confetil Jun 2022
- Awarded to Inês BandeiraBest Product Management Project Phunk Feb 2021
Languages
- enEnglish
- spSpanish
- poPortuguese
- frFrench
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