Inês Bandeira

Inês bandeira

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location of Inês BandeiraPorto, Porto, Portugal
Followers of Inês Bandeira760 followers
  • Timeline

  • About me

    Marketing Manager • Brand Management & Strategy Development | MSc in Marketing @FEP

  • Education

    • Ipam

      2020 - 2023
      Bachelor's degree marketing management gpa 19/20 | final project grade: 20/20

      Academic Merit Award in recognition of academic excellence (DGES)

    • Fep u. porto – economics and management

      2024 - 2026
      Master's degree marketing
    • Faculdade de direito da universidade do porto

      -
      Bachelor's degree law

      Main courses:- Constitutional Law- Political Economy- Public International Law- Labour Law

    • Esce international business school

      2022 - 2023
      Erasmus communication, luxury & prestige marketing

      Main projects:- CBBE Brand Audit for Chanel: CBBE, Associations, desired and perceived Positioning and Recommendations to grow and leverage Chanel's CBBE- Luxury Real Estate in France: International Strategy and Recommendations for Groupe Mercure in Paris- IMC Campaign for La Maison de Parfum Berry's new fragrance- CRM Strategy for Sephora and Douglas: Strategies, customer journey and social media- Sensory Marketing Analysis and Strategies for Cartier and Bijou Brigitte

  • Experience

    • Mercedes-benz portugal

      Sept 2016 - Apr 2019
      Event hostess

      - Representing the brand's values and message to customers- Competitor Awareness - Account Management

    • Calzedonia group

      Apr 2019 - Aug 2022
      Sales specialist

      - Managing commercial analysis, omnichannel, cross and upselling

    • Mainguilty

      Feb 2023 - Nov 2023
      Marketing specialist

      - Brand Management and Strategy Development: Developing marketing strategies aligned with the brand identity and business goals. - Content Creation and Campaign Management: Planning, executing and overseeing marketing campaigns across various channels. - Data Analysis: Data-driven decisions and strategies.

    • Hapa design

      Nov 2023 - now
      Marketing manager

      - Marketing Strategy: Management of Marketing communication campaigns aligned with the defined strategy and aimed at achieving the KPIs.- Brand Strategy: Analysis, definition and set up of a Branding strategy with clear and sustainable objectives in the medium-long term.- Social Media Management: Strategic and operational management of social channels such as Instagram, YouTube, TikTok, Pinterest and LinkedIn (from the creation of the editorial plan to customer care).- Content Creation: Management and implementation of an editorial plan of multi-format and multi-channel content, aligned with the strategy and objectives set.- Event Marketing: Management of trade fairs, events and all those experiences that can emphasize the company's strengths in view of a brand awareness strategy. Show less

  • Licenses & Certifications

    • Solo seal in classic ballet

      Royal academy of dance
  • Honors & Awards

    • Awarded to Inês Bandeira
      Academic Merit Award Direção-Geral do Ensino Superior (DGES) Jun 2023 Academic Merit Award in recognition of academic excellence.
    • Awarded to Inês Bandeira
      Best Corporate Social Responsibility Project Confetil Jun 2022
    • Awarded to Inês Bandeira
      Best Product Management Project Phunk Feb 2021