Experience

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  Butler university

  Oct 2019 - Dec 2019

  Student assistant | human resources

  -Executed digital transformation project, involving digitizing 800 job positions at Butler University.-Working with Excel files, Word documents, and PageUp software.

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  Butler university - lacy school of business

  May 2020 - Jan 2021

  -Researched minority-owned businesses in Indianapolis to service through the organization's DEI initiative, resulting in the acquisition of 7 new members. - Conducted project-based work for member organizations, designing social media content for product launches, gathering valuable data through market validation surveys and other qualitative research—all contributing to the growth and strategic positioning of ONB Center.- Created ONB Center's positioning strategy, after extensive competitive research and qualitative research, defining target market and segments, value proposition based on differentiation and relevance, and messaging strategy.-Created and presented project deliverables for member organizations. Show less

  • Peer Mentor & Marketing Analyst - ONB Center for Business Excellence

    Aug 2020 - Jan 2021

  • Marketing Analyst - ONB Center

    May 2020 - Aug 2020
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  Sochatti

  Jan 2021 - May 2021

  Marketing and international business development intern

  - Researched and vetted international cacao supply companies and established two new strategic relationships.- Developed and implemented social marketing strategy, enhancing social media presence and increasing organic web traffic by 30%.- Coordinated weekend events in partnership with local small businesses in Indianapolis, such as 8th Day, Daniel's Vineyard and Gallery Pastry Bar.

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  Old national bank

  Jul 2021 - Dec 2021

  Hr and system improvement fellow

  - Developed and implemented robust HR change management processes to track, coordinate, and proactively communicate changes in preparation for the largest merger in Old National Bank’s history, accommodating the needs and priorities of 7 HR integration teams.- Partnered with Data and Client Success departments to build automated reports based on client complaint data, identifying trends and gaps to proactively improve tracking process and enhance customer service.- Developed strategy to combine and promote 2 Early Career Programs of merging banks, Old National Bank and First Midwest Bank, to attract and develop top, diverse talent in the new footprint. Show less

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  Mj insurance

  Jan 2022 - Aug 2022

  Marketing and esg project mgmt fellow at mj insurance

  - Spearheaded the development of MJ's pioneering Environmental, Social, and Corporate Governance (ESG) strategy, positioning the company as a sustainability trailblazer in the Midwest Insurance market, while creating and deploying all internal ESG campaigns to increase awareness within the company. - Improved MJ’s internal communication strategies by prioritizing engagement and personalization in internal email campaigns, successfully extending the segmentation strategy to external client newsletters, resulting in significant boosts in open and click-through rates.- Crafted content for MJ’s internal newsletters, monthly blogs, and displays throughout the Indianapolis office to increase awareness and engagement on the company’s new initiatives. - Created official governance documents for the MJ Foundation as well as partnership documents for nonprofit organizations, detailing the scope of the Foundation’s involvement and its commitment to the partnership. Show less

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  Freelance

  Jul 2022 - now

  Digital marketing and sustainability specialist

  - Developing and executing tailored digital marketing strategies for SMEs and entrepreneurs, aligning their digital presence with their brand promise and resulting in notable increases in brand awareness, organic website traffic and social engagement.

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  Content lab

  Feb 2024 - now

  • Campaign Manager

    Mar 2024 - now

  • Assistant Campaign Manager

    Feb 2024 - Mar 2024