Felipe B.

Felipe b.

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  • Timeline

  • About me

    Enterprise Director of Design | Design Manager

  • Education

    • Universidade estadual do amazonas

      2014 - 2015
      Graduate degree in electronic games development game design and digital media

      Activities and Societies: Administrator of the Facebook group "MGI - Manaus Games Industry", that gathers alumni and professionals of game design and game development that works on Manaus area. One year and a half graduation program that covers the phases and processes of game development. It's an interdisciplinary course for a multidisciplinary class, formed by designers and developers that will be able to act as game designers.The course offered classes that presented the concepts and practices regarding the game design under the technical perspectives of design, development, business and academic production.

    • Centro universitário ritter dos reis

      2006 - 2013
      Bachelor's degree graphic design overall grade: 8,85 of 10. final grade: 10 of 10.

      Activities and Societies: At UniRitter, with the the course coordinator support, I presented and performed some editions of two projects I started, with the support of my colleagues: "Welcoming to The Recently Admitted", an event for immersing and presenting the course and career possibilities to the new colleagues; and the "Let's Talk About Design", a debating circle on issues related to the profession. Participation as an academic fellow at the artist's collection cataloging project and designer Francisco Belanca in 2008 and 2009 at the University Center Ritter dos Reis under the guidance of teachers Paula Ramos and Paulo Gomes.Participation as monitor the chair of Graphic Design VI, given by Professor Heli Meurer at the University Center Ritter dos Reis, in 2010.Emphases in specific training and professional experience in the areas of cognitive ergonomics, information… Show more Participation as an academic fellow at the artist's collection cataloging project and designer Francisco Belanca in 2008 and 2009 at the University Center Ritter dos Reis under the guidance of teachers Paula Ramos and Paulo Gomes.Participation as monitor the chair of Graphic Design VI, given by Professor Heli Meurer at the University Center Ritter dos Reis, in 2010.Emphases in specific training and professional experience in the areas of cognitive ergonomics, information architecture, usability and accessibility of digital-virtual environments and sustainability.On July 10, 2013, I presented my course conclusion work, the design of a mobile application for the registration and monitoring demands of urban maintenance, contemplating the design of the application, its features and interfaces, obtaining final grade of 10/10. Show less

    • Colégio marista nossa senhora do rosário

      1998 - 2005
      Ensino fundamental e médio

      Activities and Societies: Grupo de Teatro ChentePoa, Grupo de Teatro Marista, Grupo de Apoio Marista ao Meio Ambiente, líder de turma, curso de Formação de Líderes.

  • Experience

    • Threepod

      Oct 2008 - Jan 2009
      Graphic designer and illustrator freelance

      Aid in the development of graphic elements and layouts of websites. Creating illustrations and 2D animations for Flash games.

    • Travelexplorer

      Jan 2009 - Jul 2009
      Graphic designer

      Development of graphic material of internal and external communication, creating website headers and animated banners for websites.

    • Procergs

      Oct 2009 - Aug 2010
      Graphic design and information architect trainee

      PROCERGS (Company of Rio Grande do Sul State Data Processing) is an executing agency of the information policy of the Rio Grande do Sul state Renders daily millions of vital transactions to the proper functioning of the public service and service to the community .Aware of his responsibility, commitment PROCERGS is with state government agencies, citizens and businesses using their products and services on a day-to-day, generating solutions that contribute to support the action of the government, modernize public administration, improve services provided to citizens and democratize access to information.At PROCERGS I worked in SEG (Electronic Government Sector) producing printing and digital media materials, like folders, presentation templates, icons, graphics, banners, site layouts and desktop applications, as well as in visual identities and it's graphic guidelines for governamental products and services. Show less

    • Aquiris game studio

      Aug 2010 - Jun 2011
      Interaction design assistant

      I designed interfaces and visual assets for games. I worked in the designing of navigation prototypes, wireframes and layouts for game menus and HUDs, as well as in 2D art for characters, items and scene elements. I worked in collaboration with game designers and developers, under the supervision of excellent designers and artists that are professional references in the area.

    • Red

      Jun 2011 - Mar 2013
      Information architect

      I worked in the design of digital solutions and systems, designing wireframes, screen flows, sitemaps, content inventories, personas and benchmarks, as well as in the preparation, mediation and execution of various UX research techniques as heuristic analysis, focus groups, ethnographic observations, user interviews and other quantitative and qualitative researches.

    • Indt

      Aug 2013 - Apr 2016
      Ux/ui & game designer

      The INDT is an independent R&D organization, founded by Nokia and partner of Microsoft and other big companies. We develop cutting edge technologic B2B and B2C solutions for a variety of problems and challenges, mostly for industries and manufacturing environments.I worked in the areas of interaction design and UX research for the production of services, digital products and concepts, using emerging technologies focused on mobile (iOS, Android and Windows Phone), through Agile processes.I worked in the development of various project documentation as screenflows, wireframes, game design documents, layout, visual specs and UX research planning and reports. I coached design area trainees and new team members. I have participated in project planning discussions and concept creation, providing support in the exploration, ideation and production phases, in direct contact with project managers and focus area heads, as well as INDT's directors and clients representatives.I was the game designer of the Woody Infinity mobile game. I worked in the definition of rules, mechanical, monetization system, evolution curve and player engagement systems.I had the opportunity to act as design area manager together with other colleagues, exerting activities such as project planning, people management and strategic representation of the area in the company. I was chairman of the Product Owners community, encouraging the integration of this role in the projects, as well as establishing a community for continuous and collaborative learning. I'm also design consultant for innovation, providing support to various strategic activities of the company. Show less

    • Fucapi

      Nov 2014 - Nov 2014
      Visiting professor in ux design and prototyping for mobile user interface class

      I taught the Interaction Design and Prototyping for Mobile User Interface module on FUCAPI's graduation program in Interaction Design, a 32 hours class, from Nov. 7th to Nov. 29th.As the class planning:Scope and presentation of projectsPitch: what, why, who and how (projects as business)Interaction design for mobile devices- The user in the mobile context- User profiles and personas- Apps: products or services- Apps as part of a system- Devices: types, sensors, possibilities- Internet of things and connected systems- Possibilities- Good practice and Clark's lawMobile interaction design projects: understanding the problem- The importance of the project's informational basis- Information, creativity and innovation: a path- Techniques for foundation: CSD matrix, surveys, focus groups, ethnography, personasProject's documentation- Why and for whom document- Versioning and history- File organization: personal and team usageAnalysis and documentation of production- Comparative of functions (benchmark)- Task flow analysis- Functional Description and prioritization features- Use cases- Flowchart- Sketcheframes and sketchflows- Wireframes- ScreenflowsDesigning applications for Windows Phone- Basics- Structure of the components and input methods- Good practices- Resources, references and toolsPrototyping and testing- Prototyping paper: why, roles and how to make- Digital Prototyping: why, how and tools- Test prototypes: implementation, evaluation and improvement- Prioritization of improvements: features and assertivenessPost-release: there is always room for improvement- AB Test- User Analytics- Online Community Management and Customer Relationship Management as UXTools: the social buzz the improvement of the product, service and business Show less

    • Toptal

      Apr 2016 - now

      As the Enterprise Director of Design at Toptal LLC, one of the leading companies in remote digital talent, I play a pivotal role in serving high-level corporate clients, including companies listed among the top 500 in the world, such as Colgate Palmolive, Gartner, Deckers, Yahoo, PepsiCo, MIT, 7-11, Caterpillar, Koch Industries, Nestlé and others. I am responsible for establishing strategic relationships with stakeholders and C-level executives of these companies, understanding their digital design needs and challenges, and proposing customized solutions through the composition of highly skilled design teams. Additionally, I coordinate the recruitment and selection process of designers, ensuring the success of projects from the initial phase to monitoring client engagement and the performance of selected talents. With over 15 years of experience in the field of digital design, I am passionate about driving innovation and excellence in design for globally renowned companies. If you are looking for exceptional design professionals to elevate your projects, feel free to contact me through Toptal: https://www.toptal.com/qZ5A3o/worlds-top-talent Show less Freelance designer at Toptal, a professional network in which only 3% of the thousands monthly applications are accepted.Working with various projects and clients, in the following areas: UI/interface design, interaction/UX design, illustration, visual design, UX research and product development. From ideation and concept creation of products and services, through low and high fidelity prototypes, to the final layout of the solution.Hire me through Toptal: https://www.toptal.com/designers/resume/felipe-padilha-barcellos#book-just-quick-programmers-now Show less

      • Enterprise Director of Design (Design Manager/Matcher)

        Jan 2017 - now
      • Designer Screener

        Jan 2017 - Jan 2020
      • Design Mentor

        May 2017 - May 2019
      • Senior Product & UX Designer

        Apr 2016 - Jan 2017
  • Licenses & Certifications

    • Programa can-do attitude

      Indt
      Mar 2015
  • Honors & Awards

    • Awarded to Felipe B.
      Company award "Can Do Attitude" INDT 2015 INDT Company award “Can Do Attitude”, for proactive collaboration in the company’s strategy. 2015.
    • Awarded to Felipe B.
      Fialist in the "Best Mobile Game" category at SBGames SBGames Nov 2014 Finalist in the SBGames 2014 with the game Wake Woody Infinity in the “Best Mobile Game” and “Best Game Art” categories in which I was the game designer. Porto Alegre, RS, Brazil.
    • Awarded to Felipe B.
      Finalista na categoria "Melhor Arte para Jogos" do SBGames 2014 SBGames Nov 2014 Finalista na categoria "Melhor Arte para Jogos" do SBGames de 2014 com o jogo "Woody Infinity", onde atuei como game designer.
    • Awarded to Felipe B.
      Finalist at the EPA's Educative Games Jam (UFAM) Universidade Federal do Amazonas Jan 2014 Finalist in the game jam held by the Meeting of Projects in Interactive Environments (EPA) 2014, organized by the Institute of Computing (ICOMP) from the Federal University of Amazonas (UFAM), in partnership with Samsung. Manaus, AM, Brazil.
    • Awarded to Felipe B.
      2ndº Place in the SBSC and IHC Design Competition 2013 X Simpósio Brasileiro sobre Fatores Humanos em Sistemas Computacionais Oct 2013 2nd place in the X Symposium of the design competition on Human Factors in Computing Systems with the project "Urbgent - Application for recording and tracking of urban maintenance demands," in 2013.
  • Volunteer Experience

    • Graphic Designer

      Issued by Patas Dadas on Nov 2012
      Patas DadasAssociated with Felipe B.