Experience

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  James city county

  Mar 2013 - May 2013

  Communications intern

  - Provided strategic content advice for the county’s after school programs.- Edited external-facing marketing and informational materials as well as internal administrative documents. - Designed recruiting materials and provided marketing insights to increase program participation.

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  Bright cloud marketing, inc.

  Sept 2013 - Jun 2016

  - Established relationships with third party vendors and served as a key contact for clients. - Budgeted client campaigns according to historical performance and expected growth.- Managed paid search and social advertising accounts for clients in myriad industries to boost online sales and grow client revenue.- Developed and analyzed advanced reports using data visualization and management tools including Excel and Tableau Software to inform campaign direction and effective next steps. Show less - Partnered with a team of account managers to help carry out all digital initiatives for clients in a variety of industries.- Created compelling and unified marketing materials across multiple platforms including paid search and social media advertising channels.- Developed new campaigns to address gaps in advertising coverage and expand client businesses online. - Generated performance reports in Excel and Tableau Software to track performance and direct new marketing efforts. Show less

  • Marketing Analyst

    Apr 2015 - Jun 2016

  • Marketing Assistant

    Sept 2013 - Mar 2015
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  Virginia tech department of agricultural and applied economics

  Aug 2019 - Jul 2021

  - Elevated the department's image through earned and paid media tactics that increased brand awareness throughout the 40K+ university community, the region, and the state.- Generated interest in our programs and research by crafting strategic narratives and stories that translated complex material into digestible content and conveyed departmental successes to students, potential research partners, and various funding sources.- Produced video content, graphics, and email messages to augment storylines and appeal to reader and viewer emotions for maximum impact. - Led organic and paid recruitment efforts, implementing social media marketing and word-of-mouth approaches as well as SEO, which expanded incoming student class sizes. Show less

  • Communication and Outreach Specialist, Agricultural and Applied Economics

    Jul 2016 - Jul 2021

  • Virginia Tech Instructor

    Aug 2019 - Dec 2019
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  Xponent21

  Aug 2021 - now

  Account strategist

  - Organize strategic, multi-channel campaigns to grow client accounts and solidify clients’ brands.- Oversee projects from website overhauls to webpage facelifts, coordinating across internal and external teams to deliver outputs that meet or exceed expectations on time and on budget. - Lead company benefits and care committee to bring improved benefits to the internal team including expanded healthcare coverage and leave policies.