Ioana Mihai

Bucharest, Romania

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Timeline
About me
Strategy Director
Education
- Școala națională de studii politice și administrative din bucurești
  2008 - 2011
  Undergraduate communication & pr
- Colegiul național mihai viteazul slobozia
  2004 - 2008
  Matematică - informatică
- Academia de studii economice din bucurești
  2008 - 2011
  Bachelor's degree marketing
- Hoala
  2019 - 2019
  Professional master course in account planning communication strategy
- Academia de studii economice din bucurești
  2008 - 2011
  Ba marketing
Experience
- Advice students
  Nov 2009 - Feb 2011
  trying to be a nice HR person Managing one of the biggest student conferences for students in Bucharest www.adrev.ro
  - HR executive
    Oct 2010 - Feb 2011
  - Sales Manager
    Jun 2010 - Oct 2010
  - Sales executive
    Jun 2009 - May 2010
  - Project Manager Adrev 5
    Nov 2009 - Mar 2010
- Momentum worldwide
  Oct 2010 - Dec 2010
  Client service trainee
- Let's do it, romania
  Jan 2011 - Jan 2011
  Fundraiser
- Draftfcb
  Sept 2011 - Nov 2011
  Junior account executive
- Blue idea ( iqads, smark, digital iqads )
  Nov 2011 - Dec 2013
  Developed and organised 4 SMARK KnowHow events: Marketing for Women, Marketing for Men, Romanian Youth Focus, Brand Activation Strategy
  - Project Manager
    May 2013 - Dec 2013
  - Editor
    Nov 2011 - May 2013
- Mslgroup the practice
  Jan 2014 - Mar 2015
  Jr. social media manager
- Rusu+borțun
  Mar 2015 - Jul 2015
  Creative planner
- Graffiti bbdo
  Aug 2015 - Sept 2017
  Strategic planner
- Publicis one
  Sept 2017 - Nov 2021
  Senior strategic planner
- Publicis
  Nov 2021 - Oct 2024
  Associate strategy director
- Freelance
  Nov 2024 - now
  Independent brand strategist
  I help brands find their voice, create lasting connections and stand out in competitive markets. With a deep understanding of brand identity and market trends, I work collaboratively to develop strategies that drive growth and create memorability. Let's build something remarkable together.
Licenses & Certifications
- Advanced english certificate
  Cambridge
  Jul 2007
- Professional master in account planning
  Hoala
  Nov 2019
Honors & Awards
- Awarded to Ioana Mihai
  SILVER in Digital Campaigns // Retail - Penny - Wear a ticket Internetics Romania Nov 2024 Using an owned brand asset and a lot of digital enthusiasm, PENNY uses the post Euro 2024 momentum to transfer the love and support for the national masculine football team to the feminine one.
- Awarded to Ioana Mihai
  Silver in Social Campaigns // ACCEPT Romania Internetics Romania Nov 2024 Aiming to build emotional bridges with the majority of Romanians, ACCEPT Romania shows how lack of same sex civil unions right in Romania is a lack of family protection that impacts the whole country, not just the LGBTQ minority.
- Awarded to Ioana Mihai
  BRONZE EFFIE in POSITIVE CHANGE: SOCIAL GOOD / Diversity, Equity & Inclusion EFFIE ROMANIA Jun 2024
- Awarded to Ioana Mihai
  GOLD EFFIE in Engaged Communities EFFIE ROMANIA 2024 Jun 2024
- Awarded to Ioana Mihai
  Bronze EuroEffie in Positive Change Europe: Social Good - Non-Profit. EACA EuroEffie Nov 2022
- Awarded to Ioana Mihai
  GOLD in Influencer Marketing - Accept Romania - Come Out With Me INTERNETICS Romania Nov 2022
- Awarded to Ioana Mihai
  GOLD in Social Media Special Mechanics - Accept Romania - Come Out With Me INTERNETICS ROMANIA Nov 2022
- Awarded to Ioana Mihai
  SILVER in SOCIAL CAMPAIGNS - Accept Romania - Come Out with Me INTERNETICS ROMANIA Nov 2022
- Awarded to Ioana Mihai
  Silver Award for Excellence // Come Out With Me - Accept Romania Romanian PR Award Nov 2022
- Awarded to Ioana Mihai
  Nominee - Digital, mobile and technology - Accept Romania - Come Out With Me Golden Drum Sep 2022
- Awarded to Ioana Mihai
  BRONZE EFFIE - BRAND EXPERIENCE - The Bucharest National Opera - 100 for 100 EFFIE ROMANIA Jun 2022 ONB's Centennial was communicated through a brand experience that attracted new audiences to impressive galas, making sure the opera will stay alive at least for another 100 years.
- Awarded to Ioana Mihai
  SILVER EFFIE - POSITIVE CHANGE - ACCEPT ROMANIA - COME OUT WITH ME EFFIE ROMANIA Jun 2022 The first campaign addressing coming out in Romania managed to create a safe space for 300+ real coming out stories and spread their power to millions with zero media budget.
- Awarded to Ioana Mihai
  SILVER EFFIE - MEDIA & ENTERTAINMENT EFFIE ROMANIA Jun 2021
- Awarded to Ioana Mihai
  BRONZE EFFIE - SEASONAL - COCA-COLA - THE GIFT OF LISTENING EFFIE ROMANIA Nov 2020
- Awarded to Ioana Mihai
  GOLD EFFIE - SPORTS MARKETING - TIMISOREANA - THE UNCONDITIONAL SUPPORTER OF FOOTBALL EFFIE ROMANIA Nov 2020
- Awarded to Ioana Mihai
  SILVER EFFIE FINANCIAL EFFIE ROMANIA Jun 2018 For "Convince your folks to pay with Visa" campaign
- Awarded to Ioana Mihai
  SILVER EFFIE SEASONAL MARKETING EFFIE ROMANIA Jun 2018 Convince your folks to pay with Visa winter campaign
- Awarded to Ioana Mihai
  SILVER // BRAND EXPERIENCE EFFIE ROMANIA 2017 Jun 2017 Disrupting what seemed to be just another regular concert with a bold real-time action to prove PEPSI's local territory - free spirit CASE MOVIE https://www.youtube.com/watch?v=e1iMiK-14mo&feature=youtu.be
- Awarded to Ioana Mihai
  SILVER // NON-ALCOHOLIC BEVERAGES EFFIE ROMANIA 2017 Jun 2017 Rewarding an integrated campaign of PEPSI's local 50 years anniversary in Romania
- Awarded to Ioana Mihai
  SILVER // VIRAL VIDEO CATEGORY Internetics Nov 2016 Disrupting what seemed to be just another regular concert with a bold real-time action to prove PEPSI's local territory - free spirit CASE MOVIE https://www.youtube.com/watch?v=e1iMiK-14mo&feature=youtu.be
- Awarded to Ioana Mihai
  SILVER // BRAND ASSOCIATED COMMUNITIES Internetics Nov 2016 Disrupting what seemed to be just another regular concert with a bold real-time action to prove PEPSI's local territory - free spirit CASE MOVIE https://www.youtube.com/watch?v=e1iMiK-14mo&feature=youtu.be
- Awarded to Ioana Mihai
  SECOND PLACE IN SPECIAL PROJECTS Webstock 2016 Sep 2016 Disrupting what seemed to be just another regular concert with a bold real-time action to prove PEPSI's local territory - free spirit CASE MOVIE https://www.youtube.com/watch?v=e1iMiK-14mo&feature=youtu.be
- Awarded to Ioana Mihai
  Europe Regional Winner, Global Runner-Up Dentsu London, IAA Global, Canon Europe Aug 2011 The International Advertising Association's (IAA) InterAd XIII competition is part of the Education and Professional Development program and is designed to give students the opportunity to test their skills with a real world client case study. This year's brief was developed with Dentsu London and its client Canon Europe. The brief asked for a game changing brand campaign that disrupts the category and breaks all conventions.I was in charge of Client Service for the Pixel Weasel team… Show more The International Advertising Association's (IAA) InterAd XIII competition is part of the Education and Professional Development program and is designed to give students the opportunity to test their skills with a real world client case study. This year's brief was developed with Dentsu London and its client Canon Europe. The brief asked for a game changing brand campaign that disrupts the category and breaks all conventions.I was in charge of Client Service for the Pixel Weasel team, which managed to be the best in Europe and among the top 5 teams worldwide. Show less
- Awarded to Ioana Mihai
  GOLD - Social Media Special Mechanics - Come Out with Me - Accept Romania INTERNETICS ROMANIA