Priscila Santos

Experience

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  Priscila Santos MUA

  Jun 2013 - Jun 2019

  Beauty Artist

  Serving a wide range of high net-worth clientele as a Beauty Artist in Brazil, I provided on-demand makeup and hairstyling services for social events or functions, including weddings, graduations, conferences, and other celebrations. I consistently provided exceptional service, ensuring the efficient supervision and allocation of resources and key personnel, including independent freelancers and contractors for large groups of clients. I was also responsible for managing the budget for operating costs, makeup supplies and tools, and other company expenditures. The team and I developed high-quality, engagement-rich social media content to enhance the company’s online presence, boost audience engagement and build the brand’s market authority, maintaining an up-to-date knowledge of the latest tools, technology, and best practices.Key Achievements:Through dedicated client relationship management and a focus on quality service delivery, we achieved exceptional client satisfaction, with 100% recommendation rates and a 67% growth in business between 2017 and 2018. Show less

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  PS Marketing Consulting

  Apr 2020 - Sept 2021

  Independent Contractor | Digital Marketing Specialist

  As an Independent Digital Marketing Specialist, I had the opportunity to collaborate with graphic designers, web designers, copywriters and industry partners to ensure all marketing deliverables are up to standard and aligned with the core branding and client-specific guidelines. I developed innovative digital marketing strategies to meet the diverse needs of every client through in-depth market/industry research and social media engagement analysis, as well as visually engaging material and original, high-quality content on various social media platforms, working closely with the client, content writers, and internal designers. I helped facilitate communications between clients and key stakeholders to fully understand core business needs and organize calendars to schedule SEO-optimized social media posts across multiple platforms efficiently. Another key part of this role involved analyzing performance and reporting critical data and metrics to the team to implement streamlined workflows, meet guidelines and project goals, ensure a smooth and quality-driven client experience and the timely completion of all deliverables.My team and I constantly explored new and evolving technological innovations and marketing trends to continually improve the quality of the final content, with myself serving as a key contributor in all phases of the creative design and development process. Show less

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  Body Energy Club

  Sept 2021 - Jan 2022

  Keyholder

  As a Key Holder, I managed the store's opening and closing procedures, ensuring the proper operation of the security alarm system and store readiness, cleanliness, and organization in line with company policies and best practices. I also oversaw the operation of all cash counters, financial transactions and reconciliations, assisted with customer queries and led the team in attaining set sales objectives while delivering exceptional customer service.

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  Gabi Davis Consulting

  Jan 2022 - Sept 2022

  Digital Marketing Coordinator and Administrative Officer

  At Gabi Davis Consulting Inc., my main responsibilities centred around managing the company’s cross-platform digital marketing strategy across multiple platforms, including Instagram, Facebook and Youtube, communicating closely with the business owner to ensure all marketing deliverables are aligned with the brand’s guidelines. I created pre-launch newsletters, SEO-optimized website landing pages (WordPress/Elementor), and high-performing Facebook and Instagram ad campaigns, helping to build the brand’s online presence through strategic marketing initiatives and developed high-quality website, email marketing and social media content built on brand awareness and audience engagement. I also developed promotional materials for on-site events and planned, developed and published ebooks and newsletters to generate leads and boost the brand’s market presence and authority. My role involved engaging with followers and maintaining exceptional client relationships, and following up with potential leads via Hubspot CRM. I supported the owner in coordinating all internal administrative activities in collaboration with the owner to implement streamlined workflows utilizing scheduling/productivity management platforms, including Notion, Calendly, and Google Agenda. Key Achievements:Through strategic marketing and high-performing outreach campaigns, I was able to significantly boost the company’s Instagram reach by over +1000% and new followers by +640% within the first three months. Show less

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  Canadian College of Technology and Business (CCTB)

  Dec 2022 - now

  - Write and edit content for different platforms such as social media, landing pages, websites, and email marketing;- Help organize and coordinate marketing events such as webinars, orientations and convocations;- Content creation on LinkedIn Account;- Coordinate co-op students;- Collaborate internally, within and across departmental.

  • Marketing Coordinator

    Jan 2024 - now

  • Marketing Assistant

    Dec 2022 - Jan 2024