Kashif Shafique

Experience

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  Axact

  Jan 2017 - Apr 2018

  SEO Executive

  • Devise strategic off-page SEO plans. • Oversee link building initiatives. • Coordinate outreach and relationship-building efforts. • Elevate domain authority through off-page tactics.

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  Salsoft Technologies (Pvt) Ltd

  Apr 2018 - Sept 2019

  Sr. SEO Executive (Team Lead)

  • Lead, mentor, and innovate with SEO team. • Coordinate across sales, developers, and content for aligned strategies. • Manage local clients in USA and UK, nurturing relations. • Tailor SEO to meet client objectives. • Keyword Research & Planning: • Research keywords, identify trends. • Execute on-page & off-page plans for clients. • Oversee brand's SEO & reputation management. • Prepare detailed monthly reports for clients. • Highlight milestones, growth, and KPIs. Show less

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  Arpatech (Pvt) Ltd

  Feb 2020 - Mar 2022

  Sr. SEO & PPC Executive

  • Own keyword strategies, monitor, and refine for ascent. • Plan, optimize content, Meta tags for traffic boost. • Partner with writers for SEO-aligned content. • Collaborate with development for actionable SEO improvements. • Develop and implement PPC strategies for Google Ads campaigns. • Create, manage, and optimize PPC campaigns to maximize ROI. • Monitor and adjust budgets, bids, and ad creatives to achieve performance goals. • Utilize both manual and smart bidding strategies to achieve campaign objectives. • Generate regular reports on campaign performance, highlighting key metrics and insights. Show less

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  Ibex. Pakistan

  May 2022 - Nov 2022

  Search Engine Optimization Analyst

  • Manage in-house website optimization, both on-page and off-page. • Apply best practices for enhanced structure, content, and user experience. • Supervise off-page actions like link building, outreach, and relationship-building. • Collaborate closely with content writers for SEO-friendly content. • Ensure alignment with target keywords and audience intent. • Work with developers for technical SEO enhancements. • Own keyword ranking strategies, monitor, and adjust for improvement. • Develop and execute plans to raise organic traffic. • Optimize content, Meta tags, and other SEO elements. Show less

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  Voxtron (Pvt) Ltd

  Dec 2022 - Oct 2023

  Search Engine Optimization Manager

  • Research keywords, competitors, and audit sites for optimization opportunities. • Collaborate with creators and developers for on-page and technical improvements. • Stay updated on search algorithms and trends for adaptable strategies. • Address negative feedback, enhance satisfaction through ORM. • Collaborate with service team for consistent messaging and issue resolution. • Oversee Online Reputation Management (ORM), including Trust pilot, GMB reviews, Yelp, Site • jabber, and Clutch. Show less

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  Confidential

  Oct 2023 - now

  Digital Marketing Manager (SEO, SEM, ORM)

  • Develop and implement PPC strategies for Google Call Ads campaigns. • Create, manage, and optimize PPC campaigns to maximize ROI. • Monitor and adjust budgets, bids, and ad creatives to achieve performance goals.• Research keywords, competitors, and audit sites for optimization opportunities. • Collaborate with creators and developers for on-page and technical improvements. • Stay updated on search algorithms and trends for adaptable strategies. • Address negative feedback, enhance satisfaction through ORM. • Collaborate with service team for consistent messaging and issue resolution. • Oversee Online Reputation Management (ORM), including Trust pilot, GMB reviews, Yelp, Site • jabber, and Clutch. • Utilize both manual and smart bidding strategies to achieve campaign objectives. • Conduct thorough keyword research to identify high-performing and relevant keywords. • Regularly analyze campaign performance using analytics tools. • Monitor competitor activities and adjust strategies accordingly. • Communicate results and recommendations to stakeholders Show less