
Timeline
About me
Email Marketing Manager at RubLine Marketing | Enhancing Campaigns with Data-Driven Insights | Digital Marketing Enthusiast
Education

University of northern iowa
2020 - 2024Bachelor's degree digital media leadershipActivities and Societies: Pi Sigma Epsilon, American Advertising Federation, and Best Buddies As a first-generation college student, I've embraced every opportunity to grow and thrive on campus. I was deeply involved in three diverse student organizations and have taken on leadership roles within each, fueled by my belief in the power of connections and learning from others. I was President, VP of Public Relations, and a director for Pi Sigma Epsilon, I was the VP of Professional Outreach and Account and Strategy Director in American Advertising Federation, lastly I served as… Show more As a first-generation college student, I've embraced every opportunity to grow and thrive on campus. I was deeply involved in three diverse student organizations and have taken on leadership roles within each, fueled by my belief in the power of connections and learning from others. I was President, VP of Public Relations, and a director for Pi Sigma Epsilon, I was the VP of Professional Outreach and Account and Strategy Director in American Advertising Federation, lastly I served as Communications Director for Best Buddies.I majored in Digital Media Leadership with a minor in Marketing. From website creation to social media management, email and SMS marketing, and SEO, I've delved into various facets of digital marketing during my academic journey. I'm particularly drawn to the creative, production, and strategic aspects of digital marketing. Show less

West sioux high school
2017 - 2020High school diplomaActivities and Societies: Student Council, FCCLA, Band, Speech, Theatre, Cheerleading, Dance, Volleyball, Soccer
Experience

Hawarden community pool
May 2018 - Aug 2020LifeguardEarned Lifeguard Certification and Water Safety Instructor Certification.Provide care for others.Analyze situations involving large groups of people of various ages.

Walmart
Nov 2020 - Jan 2021Retail cashierAssisting customers in the in-store check-out process.Collecting payment and giving appropriate change.

Holiday inn express
May 2021 - Jul 2021Front desk receptionistEnsuring the guests are welcomed and checked in/out positively.Dealing with emergencies in a timely and effective manner, while streamlining office operations.Booking reservations continuously and properly.

Pi sigma epsilon - epsilon theta
Jan 2022 - Jan 2024- Schedule and guide Executive Team and General Chapter Meetings weekly- Captain the team by delegating responsibilities to the officers and see thatresponsibilities are being carried out- Promote chapter attendance at National Convention and Regional Conference - Content creation for all Epsilon Theta platforms- Being a leader for the chapter- Creating Instagram and Facebook ads for chapter events
President
Jan 2023 - Jan 2024Vice President of Public Relations
Jan 2022 - Dec 2022

Joywheel cycling studio llc
May 2022 - Jan 2024Front desk & marketing- utilizing communication skills to drive memberships- creating social media content during every shift- developing emails using Loyalsnap

Girls on the run of eastern iowa
May 2022 - Aug 2022Marketing intern-Creating marketing plans for a designated event, audience and imitative -Effectively creating communication plans for recruitment and team members -Reporting social media analytics while contributing to all social platforms

University of northern iowa
Aug 2022 - May 2024-Developing and coordinating marketing and promotional efforts for all of UNI’s intercollegiate sports -Implementing marketing strategies and game-day promotional activities-Assisting with and planning special events-Designing and creating advertisements for print and electronic media - Preparing and properly executing resident move-ins/outs- Filling and sharing excel reports-Creating a staff work schedule and positive environment
Marketing Intern
Aug 2021 - May 2024Administrative Assistant
Aug 2022 - May 2023

Rubline marketing official
Nov 2022 - nowAs the Email Marketing Manager at RubLine Marketing, I am at the forefront of transforming client communications into compelling marketing campaigns that drive engagement and deliver results. My role involves a dynamic mix of strategy, design, and analytics aimed at optimizing our email marketing efforts.What I Do:Strategy Development: I craft customized email marketing strategies for each client, utilizing state-of-the-art tools like Klaviyo and Stripo.email to create visually appealing and effective campaigns. This includes routine A/B testing of elements such as subject lines, content, and CTAs to continuously improve our engagements.Collaboration and Communication: Working closely with account managers, I ensure all strategies align with our client's sales goals, promotional calendars, and special events. Regular interactions help synchronize our efforts across digital, SEO, and social media platforms, maintaining a cohesive messaging strategy.Reporting and Analytics: I am responsible for bi-weekly reporting, where I analyze the performance of our campaigns, documenting wins, losses, and key observations. These insights are crucial for ongoing strategy refinement and are shared with clients to demonstrate our progress and adjust tactics as needed.Social Media Integration: Alongside email, I manage designated social media accounts, ensuring that our digital presence resonates across all platforms. This includes creating content, scheduling posts, and integrating email marketing with social media efforts to enhance overall brand consistency and message delivery. Show less
Email Marketing Manager
May 2024 - nowMarketing Coordinator
Nov 2022 - May 2024

Clubprocure
May 2023 - Aug 2023Marketing intern-Completing a full website audit-Developing email marketing content -Researching marketplace and advertising trends
Licenses & Certifications
- View certificate

Excel essential training (microsoft 365)
LinkedinAug 2023 - View certificate

How to use linkedin learning
LinkedinOct 2020 - View certificate

Learning linkedin for students
LinkedinOct 2020
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