
Timeline
About me
Sr. Search & Social Executive at M&C Saatchi Performance | Performance Marketer
Education

University of brawijaya
-Bachelor of communication science marketing/marketing management, generalActivities and Societies: • Strategically rebranded a restaurant's image on Instagram, and their menu displays on GoFood and GrabFood • Planned and executed a social marketing campaign project about stacking empty plates after eating in two different high-traffic locations using posters and direct approach • Planned and implemented a CSR & Community Development Project at SD Merjosari 3 to increase children's reading interest
Experience

Societo sineklub
Jul 2018 - Feb 2019Human resources development specialist• Supervising the recruitment process of new members• Involved in interviewing process of new members about their motivation for joining the club and their vision for the club's and their own personal growth• Planning events and classes for members and apprentices of the organization to improve their personal growth and potential• Leading a film production class• Designing Instagram feeds for a film production class• Overseeing a group of apprentices in their film production attempt• Sourcing talents for a movie production as a Production Manager Show less

Angkasa pura solusi integra
Jun 2019 - Jul 2019Mice event planner internAngkasa Pura Solusi Integra is a subsidary of PT Angkasa Pura Solusi, which provide services such as MICE, training, and outsourcing.• Planning for the first ever cosplay walk event in Indonesia to be held in an Airport & a coloring day event to commemorate the National Children Day• Contributed to the search for and communication with potential media partners for media buying and partnership for out-of-home advertising to raise company and event awareness• Liaising event's MC & participants (cosplayer)• Documenting the events• Designing an informational poster• Editing various songs into a single soundtrack for background sound for an event• Persuading tens of schools in Tangerang, South Tangerang, West Jakarta, North Jakarta, Central Jakarta, and South Jakarta to participate in the National Children Day event Show less

Mercy corps
Feb 2021 - Feb 2021Community engagement• Greeting and communicating with aid recipients (SME owners)• Administering data of the aid recipients• Inputting and verifying data of the aid recipients
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Pt. pelabuhan cilegon mandiri (cilegon port)
Sept 2022 - Oct 2022Commercial & business development intern• Managed data entry and management of incoming Shipping Services Request from shipping agents• Communicated with representatives of shipping agents• Assisted business consultants in planning the 5 Year Business Development Plan for the company• Assisted in managing the company's Instagram

Sac indonesia
Oct 2022 - Jan 2023Community & kol specialist internSAC Indonesia is a digital advertising agency based in West Jakarta and a subsidiary of PT Merah Cipta Media. It was named Citra Pariwara Digital Agency of the Year in 2020.• Responsible for handling communications with influencers/KOL for a client's campaigns which reached more than 200,000 audiences across Instagram and Facebook• Achieved KOL marketing performance rate of 113% and 134% for an IKEA and a BCA product awareness campaigns respectively• Listing, profiling, and approaching various influencer/KOL for multiple campaigns and negotiated their rate when needed• Briefing & overseeing campaigns by influencer/KOL to ensure their contents are able to deliver the brand/product's intended message effectively to their audiences• Reporting back to the client on influencer/KOL performance on their designated campaign(s), measuring their content's Impression, Reach, and Engagement, and identifying key points of their strengths and weaknesses for future campaigns• Contributed to planning, copywriting, and profiling potential KOLs on various pitching decks for various brandsBrands handled: IKEA, BCA, Belfoods-Additional experience:• Assisting the Content Creator Team as a talent in the creation of contents for multiple brands' campaigns (BCA & Belfoods) Show less

Semesta akademi
Jan 2023 - Sept 2023Partnership & project managementSemesta Akademi, a Samara Group subsidiary, is a creative edu-tech startup company that provides public, and corporate consultancy & training for a wide range of major clients in various industries.• Managing strategic partnerships with SMEs (Subject Matter Experts) and consulting firms in accordance to clients' needs• Negotiating rate card and scope of work for SMEs and partners in accordance to the budget and project's requirements• Planning and supervising studio-based recording and live streaming productions to meet client requirements, ensuring seamless collaboration with crew and equipment management• Responsible for partnerships and vendor management with Government and State-Owned Enterprises to drive up revenue growth• Planning & executing 2 - 6 projects on a monthly basis, as well as budget management, to ensure and maximize company revenue• Monitoring project progress and made adjustments as necessary to ensure successful project completion• Carrying out performance reports on participant learning growth as well as evaluating their learning experience for future improvements• Providing administrative support for project planning & execution such as preparing Partnership Contract, Official Report of Completion, and Terms of PaymentClients handled: Arnott's, BRI, Bridgestone, Japfa, Lazada, Meratus, MMKSI, Samsung, Wuling, XL Axiata Show less

M&c saatchi performance
Sept 2023 - nowM&C Saatchi Performance is a leading global digital media agency that specializes in optimizing digital campaigns for global brands, leveraging data-driven insights and innovative strategies across paid search, social media, programmatic advertising channels.• Develop and execute data-driven media planning and strategy across diverse industries to drive optimal campaign performance• Manage and optimize multi-channel advertising budgets of up to $300,000 per month, ensuring maximum ROI and efficiency• Provide strategic consultation to clients, offering insights and recommendations to enhance digital campaign performance and overall brand positioning• Oversee end-to-end campaign execution and quality control across all major paid advertising platforms, including Meta, Google, TikTok, Apple Search Ads, Microsoft Ads, SnackVideo, and XClients: Evolution Wellness - Fitness First & Celebrity Fitness (SEA), GoFit (Malaysia), CHi Fitness (Malaysia), FireFit (Malaysia), Zenyum (SEA, Hong Kong, Japan, & Taiwan), MoneyHero Group (Singapore), Tinder (Thailand & Vietnam), Urban Company (UAE), Traveloka (Indonesia), Jobstreet (Indonesia), AlloFresh (Indonesia) Show less
Sr. Search & Social Executive
Oct 2024 - nowSearch & Social Executive
Sept 2023 - Oct 2024
Licenses & Certifications
- View certificate

Google ads search certification
GoogleJul 2023 - View certificate
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Ef set english certificate 75/100 (c2 proficient)
Ef standard english test (ef set)Jul 2022 - View certificate

Introduction to product management
RevouAug 2022 - View certificate

Introduction to digital marketing
RevouSept 2022 - View certificate

Google ads display certification
GoogleDec 2023 - View certificate

X ads manager fundamentals badge
XJan 2024 - View certificate

Google ads - measurement certification
GoogleJun 2023 - View certificate

Tiktok media buying professional
TiktokSept 2024 - View certificate

Apple search ads certification
AppleJun 2023 - View certificate

Google ads creative certification
GoogleJun 2023
Languages
- enEnglish
- inIndonesian
- jaJapanese
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