Experience

• 

  Ford motor company

  Jun 2011 - Aug 2013

  • Product Specialist

    Oct 2012 - Aug 2013

  • Marketing Assistant

    Jun 2011 - Sept 2012
• 

  Geronimo web ltd

  Sept 2013 - Jun 2017

  The Senior Market Manager role included management of client service for 12 global markets within the Ford Motor Company network, including France, Netherlands, Ireland, India, Thailand and others. Geronimo was providing dealer website solutions for these markets, including web content, web development, analytics, SEO and PPC services. My role was to lead the team of dedicated account managers for each market, overseeing the delivery of our services, ensuring support for the local Ford Motor Company offices and managing our successful cooperation, including content strategies, client education, development requests management, analytics, reporting and optimisation. Show less

  • Senior Market Manager

    Jun 2016 - Jun 2017

  • Marketing Strategy Manager

    Apr 2015 - Jun 2016

  • Account Manager

    Sept 2013 - Mar 2015
• 

  Adexpres

  Aug 2017 - May 2021

  As a digital team lead in Adexpres, part of the Dentsu media agency group, I was responsible for building and executing media strategies for some of our most complex clients, including Heineken, Lenovo, Jaguar Land Rover, Lays and others. I was managing a team of 8 client service professionals and closely cooperating with colleagues in both the digital vertical and offline media teams. The daily responsibilities involved media strategies and planning, campaign execution, campaign analytics and optimisation, client management, team management, client and team education, customer journeys optimisation including cooperation with the web, creative and data teams on both agency and client side. Show less

  • Digital Team Lead

    Jan 2019 - May 2021

  • Senior Account Manager

    Aug 2017 - Dec 2018
• 

  Mediasentics

  May 2021 - Jan 2022

  Marketing strategist

  acquired by Mind2FLO

• 

  Mindsquared

  Aug 2022 - now

  A part of the Mind2FLO group, Mindsquared is a 360 offline and digital media agency, currently managing the 8th largest budget volume in the Czech market. My role is to build strategies for both current and new potential clients across all mediatypes, from the initial research, through strategy to tactical plans, and oversee implementation, evaluation and utilisation of learnings in close cooperation with the client, trading and buying teams. Main responsibilities and competency: - media strategy for current and new clients- media research- target audience and market research- campaign and web analytics- campaign evaluation and learnings- cooperation of other parts of the FLO group in building complex client solutions and consulting- team education and implementation of innovations and trends in client solutions- strategy team management- new business proposals- agency promotion Show less

  • Digital Strategy Lead

    Feb 2022 - now

  • Strategy Director

    Aug 2022 - Mar 2024
• 

  #holkyzmarketingu

  Mar 2023 - now

  Lecturer

  Media strategy courses within the Marketing Managers Academy and Junior Marketing Academy

• 

  Vodafone

  Apr 2024 - now

  Media strategist and project lead