Experience

• 

  Heineken

  Jun 2008 - Aug 2016

  Define and build 3 years sales and marketing strategy for East and central africa. Train the sales force to use CRM tool, as well as the implementation of the RTM and KPIs to measure performances. Coordonner l’étude de marché et l’analyse des données afin de définir et d’implémenter la stratégie commerciale en se focalisant sur le marketing mix pour améliorer les parts de marché. Establish sales forecasts in coordination with production and sales department in order to meet market demand, by setting annual targets.

  • Project Manager – Global Commerce AME Region

    Aug 2015 - Aug 2016

  • Perfect Execution CRM - AME

    Sept 2014 - Jul 2015

  • Senior Business Analyst

    Apr 2010 - Sept 2014

  • Business Analyst

    Jun 2008 - Mar 2010
• 

  Nouvelle parfumerie gandour

  Nov 2016 - Apr 2018

  Marketing manager

  Define market shares in volume and value for cosmetics in Ivory Coast and develop the annual communication plan according to budget.