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Lamia Houidef

Lamia Houidef

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  • Timeline

  • About me

    Marketing Manager / Trade Marketing

  • Education

    • ESG Paris Graduate School of Management

      2012 - 2015
      MBA Marketing Management MBA Marketing/Marketing Management, General very good

    • Cambridge English

      2013 - 2013
      IELTS English Language and Literature, General Good User

    • MFEP - Ministère de la Formation et de l'Enseignement Professionnelles

      2004 - 2008
      Senior technician degree Computing - Information system very good

      Activities and Societies: ALGERIE TELECOM

    • University of Algiers

      2001 - 2003
      English degree Languages and litterature

  • Experience

    • HEINEKEN

      Jun 2008 - Aug 2016

      Define and build 3 years sales and marketing strategy for East and central africa. Train the sales force to use CRM tool, as well as the implementation of the RTM and KPIs to measure performances. Coordonner l’étude de marché et l’analyse des données afin de définir et d’implémenter la stratégie commerciale en se focalisant sur le marketing mix pour améliorer les parts de marché. Establish sales forecasts in coordination with production and sales department in order to meet market demand, by setting annual targets.

      • Project Manager – Global Commerce AME Region

        Aug 2015 - Aug 2016

      • Perfect Execution CRM - AME

        Sept 2014 - Jul 2015

      • Senior Business Analyst

        Apr 2010 - Sept 2014

      • Business Analyst

        Jun 2008 - Mar 2010

    • Nouvelle parfumerie Gandour

      Nov 2016 - Apr 2018
      Marketing Manager

      Define market shares in volume and value for cosmetics in Ivory Coast and develop the annual communication plan according to budget.

  • Licenses & Certifications