Experience

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  Navionics spa

  Dec 1989 - Apr 1992

  Database manager and team supervisor

  Responsible for: cartographic database management; CAD team supervision and training; communication with US office for cartographic issues; help-desk assistance to Commercial Department on cartography issues

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  Navionics inc.

  Jun 1992 - Mar 1999

  Director of cartography

  Responsible for Cartography Department production, roadmap and staff administration. In charge of electronic cartographic project evaluation and R&D, including source acquisition; product engineering; communication with parent company (located in Italy) for logistic, cartographic and production software related issues. Help-desk supervisor on cartography issues. Cooperating to the product catalogue design and development.

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  Garmin europe ltd.

  Apr 1999 - now

  In charge of defining the cartography products needed for the EMEA territory, including target market, product concepts, benefits to be delivered, positioning strategy, roadmap, price points, customer requirements and design specifications.Defining the overall process of strategy, concept generation, product and marketing plan creation and evaluation, and commercialisation of the product including launch and delivery.Changing the features and benefits of the product, the marketing mix and software development to maximise the profits obtainable from the product over its lifecycle.Work with senior management team to define the product strategy; work with software development team to refine the product; work with the sales and marketing team to deliver key positioning messages; champion the product both internally and in the wider marketplace.Reporting to EMEA Product Line Director. Show less Functioning as main liaison between the US headquarter and the EMEA distribution in matters of cartography and content products, in particular in regards to data source acquisition, digitisation, negotiation, licensing, product requirements and release, for the segments of Automotive, Marine and Recreational applications.Responsible for delivery of products to the EMEA sales teams, while working together with newly acquired European offices. Coordinated recreational cartography roadmap with the Garmin Germany cartography production office. Show less

  • Senior Product Manager, EMEA Cartography & Content

    Apr 2005 - now

  • International Cartography Manager

    Apr 1999 - Apr 2005