Experience

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  Pfizer

  Jan 2006 - Jan 2024

  Commercial Lead for the internal medicine business unit director (IM BUD)is responsible for IM business unit management in Pfizer Korea to deliver "Breakthroughs that change patients’ live," as part of Pfizer's purpose-driven growth agenda.- Drive the maximization of the IM business in Pfizer Korea- Provide input into key strategic and tactical decisions as well as into business development opportunities, and being responsible for delivering the revenue and IBT targets.- Care strong portfolio with investment prioritization (Eliquis, Pristiq, Toviaz, Women Health /Global Brands)- Develop and execute an annual and multi-year operating plan and contributing to the collective advantage of Pfizer Korea- Lead a commercial team of sales and marketing colleagues and a broader extended cross functional team of medical, commercial excellence, H&V, legal, BOs, and public affairs among others in order to drive in country performance- Represent the business at Pfizer Korea both internally and externally, where appropriate, and aligned with business and Pfizer interests 더보기 취소 Marketing Manager for the internal medicine marketing (IM MKT), is responsible to maximize the IM business to achieve earnings and revenues objectives and portfolio management and build marketing capabilities of the product management team to achieve effectiveness and efficiency of the IM business- Lead the development of Core brand and portfolio strategies to optimize the IM business, including core strategic brand plan and portfolio plan and its LRF, and lifecycle management- Lead the development of the campaign and selecting best fitting modules for market- Lead the development of action plan and execution, and supporting to customer facing on product positioning and prioritization- Develop effective team and support the growth of team members- Establish competency requirement for every marketing position and performance standard for major market programs- Lead team in the core brand and portfolio budget planning and control- Input to allocate and manage in the portfolio budget, sales target and P&L 더보기 취소

  • Internal Medicine Business Unit Director

    Oct 2022 - Jan 2024

  • Internal Medicine Marketing Lead

    Jul 2021 - Oct 2022

  • Eliquis & Digital & V-rep Team Lead

    Apr 2020 - Jul 2021

  • Eliquis Senior Product Manager

    Oct 2016 - May 2020

  • Duavive Senior Product Manager

    Nov 2014 - Oct 2016

  • Multi Channel Marketing Manager

    Dec 2012 - Nov 2014

  • Cardura XL Product Manager

    Mar 2012 - Dec 2012

  • Caduet & Norvasc Project manager(secondment)

    Feb 2011 - Mar 2012

  • Senior PMR - Norvasc, Caduet

    Dec 2010 - Feb 2011

  • PMR -Norvasc, Caduet, Lipitor

    Jun 2008 - Dec 2010

  • MR - Norvasc, Caduet, Lipitor

    Jan 2006 - Jun 2008