Andres Franco

Experience

• 

  VyM Consulting

  Jan 2019 - Dec 2021

  Marketing and Sales Coordinator

  • Assisted in onboarding new clients by gathering necessary documentation, setting up their accounts inthe company’s system, and explaining the firm’s services and processes.• Provided ongoing support to clients by answering inquiries, troubleshooting issues, and generalguidance.• Supporting the development of sales presentations and proposals by gathering relevant financial dataand drafting content tailored to client needs.• Assisted in the development and execution of marketing campaigns, including social media, emailmarketing, and content creation.• Conducted market research and competitor analysis to identify trends and opportunities, contributing tothe development of effective marketing strategies.• Assisted in organizing and coordinating marketing events, trade shows, and product launches, ensuringsmooth execution and generating leads for the sales team.• Assisted in the implementation of SEO strategies, optimizing website content, and improving searchengine rankings. Show less

• 

  DGS Events Inc.

  Feb 2022 - May 2024

  • Coordinate event details prior to the due date with both the office and event planners in order to plan ahead what the course of the event will be. Reading, understanding, and analyzing all the information delivered, including the staff list, type of event, the venue where it is going to happen, requirements of the client, and any additional details.• Manage the sign-in and sign-out staff list of the shift to be later on sent to the office.• Coordinate and designate the responsibilities and functions of each of the members of the team to deliver the client high ended service.• Solve any on-site unexpected situation by relocating team members, redesigning the initial plan for the event, changing the responsibilities of the staff according to the situation, and executing the solutions to solve the immediate needs of the client.• Complete the Supervisor report every time an event ends, including the time worked by each member of the staff, the performance of the team, the level of satisfaction of the client, issues presented with the staff, and every other detail that happened during the event. Show less • Served as Waitstaff, Porter, and Barback on different events such as weddings, corporate events, bar mitzvahs, private residence events, and festival receptions averaging over 200-300 people per shift. • Worked alongside supervisors to provide guidance to new and inexperienced employees in fast-paced environments, usually hours before the event starts. • Addressed and managed event clients’ complaints, petitions, and suggestions regarding service, food, and drink-related matters in an active way, looking to provide an adequate solution in a short matter of time to ensure that the service quality is not diminished. Show less

  • Supervisor/Venue Manager/Event Manager

    Feb 2022 - May 2024

  • Event Staff

    Feb 2022 - Apr 2023
• 

  Harrison Staffing Inc

  Apr 2023 - Feb 2025

  • Worked as a Server/Supervisor/Service Coordinator for events such as weddings, private residence events, corporate events, bar mitzvahs, cocktail receptions, and business conferences, between 100 and 1.100 guests, attending them in a personal manner, always with enthusiasm and love for service to reflect the company values and transmitting the professionalism that the company intends.• Addressed and managed event clients’ complaints, petitions, and suggestions regarding service, food, and drink-related matters in an active way, looking to provide an adequate solution in a short matter of time to ensure that the service quality is not diminished.• Work in coordination with the team to establish an action plan before, during, and after the events. Show less • Devised and implemented comprehensive marketing plans to promote services, achieving an 81.62%increase in account reach within 15 days.• Managed and expanded social media presence across various platforms, resulting in an increase of30% in organic traffic within the first month.• Optimized the company’s Instagram profile using SEO practices, acquiring 302 organic followers withinthe first month, after months of stagnant growth.• Prospected and created new relationships with clients, bringing more business to the company.• Assisted the Project Manager in creating and structuring future campaigns, ideas, and plans.• Utilized Google Analytics and SEO practices to track campaign performance and make data-drivenadjustments to improve results.• Developed and implemented business plans, integrating innovative strategies to enhance brandvisibility and engagement.• Analyzed consumer behavior through surveys, extracting data to drive targeted marketing campaigns.• Executed analytical marketing studies, designing research questionnaires to garner insights into markettrends. Show less

  • Supervisor/Service Coordinator

    Jan 2022 - Feb 2025

  • Digital Marketing and Sales Manager

    Apr 2023 - Dec 2023
• 

  BMO

  May 2024 - Feb 2025

  Event Specialist

  - Managed and executed complex projects and events, consistently delivering results ahead of schedule while maximizing resource utilization.- Managed same-day event bookings, coordinate with clients, and ensure seamless execution of meetings. Provide top-tier customer support and maintain EMS system as well as Cvent MRFs.- Surpassed sales targets, driving additional revenue streams and fostering business growth.- Designed and implemented custom booking software from scratch, training Culinary, Events, and Conferencing teams for seamless adoption. Provided ongoing technical support, improving efficiency and reducing error rates.- Delivered actionable, data-driven insights that enhanced strategic decision-making and strengthened relationships with B2B clients.- Partnered with cross-functional teams to streamline processes, boosting client satisfaction and reducing response times.- Created and maintained comprehensive documentation and training resources, increasing operational efficiency and promoting best practice adherence. Show less

• 

  Florence

  Feb 2025 - now

  Marketing & Events Coordinator