Delia Staffieri

Experience

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  Italy-America Chamber of Commerce, Inc.

  Jul 2005 - Sept 2005

  Marketing Intern

  Collaboration in the organization of events supporting Made in Italy in the USA

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  CEMS-Club Milan

  Jan 2007 - Jul 2007

  Responsible for relations with the students

  Organization of events aimed at strengthening the network among the students

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  Fiat Auto

  Mar 2007 - Jun 2007

  External consultant Below The Line & Online marketing

  New media for a marketing campaign project (CEMS MIM): quantitative (survey + SPSS) and qualitative (expert interviews, desk research) study on impact of BTL and online advertising channels in engaging young european customers.

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  Progetti International by Merloni Progetti S.p.A.

  Dec 2007 - May 2008

  Business Development and Strategic Marketing intern

  Support to strategic planning (market, industry and competitive analysis) and business planning.

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  Florette Holding

  Jun 2008 - Jul 2008

  Brand & Marketing junior - Italy

  - Data analysis (sell-out Nielsen data) - Won "Product of the year" award - Assistence to the marketing manager in organizing and defining the marketing plans

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  Piaggio Group

  Aug 2008 - Nov 2011

  - Inform head of region decision making through Market analysis, market and sellout forecasting, KPI monitoring and Market opportunities analysis on target Emerging Markets (Directly reporting to Head of Emerging Markets SVP)- Design and implementation of automated market share reports, sell-out forecasting and stock analysis system, pilot of competitors prices monitoring - Support to the budget process of the Emerging markets sales division - Products phase-in/ phase-out update Part of "Progetto Master" talent program EMEA Emerging Markets sales division:- Market entry opportunity analysis and business planning on Middle-East and Africa (business development) - Market/sell-in/sell-out/stock reporting, analysis and forecasting Trade marketing Italy (job rotation):- Italian dealer portal content management- Free-press advertising agency briefing- Micromarketing procedure design- Support to product launch

  • Marketing Analyst EMEA Emerging Markets

    Feb 2010 - Nov 2011

  • Strategic Project Developer Middle East & Africa (+ Trade Marketing Italy rotation)

    Aug 2008 - Feb 2010
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  Electrolux

  Nov 2011 - Dec 2023

  Head of Market and Competitive Intelligence strategy and execution at corporate global level across all product lines.- Go to person for market and competitive intelligence at corporate global level- Building and leading Electrolux Market Intelligence Forum (global + regional BMI leadership team coordination), a group of 10 fantastic engaged top professionals - Manage global BMI budget- Drive Market Intelligence research and analysis to support decision makers across company functions (from CX to Top Management)- Manage the company intelligence platform (2000+ users), coordinate MI newsletters and manage key suppliers contracts- Lead the global market forecasting process and tools, enabling Strategic Plan and Product Planning processes- Support Innovation North Star (long term) projects- Support M&A team with MI and beyond (e.g. led a workstream in a divestment)- Introduced the use of PowerBI in market intelligence and personally developed the global PowerBI Reports for Market Forecasting and Market shares Show less First co-leading and then leading (since January 2021) Market Insights as direct report to a member of Top Management, the Head of Business Development & M&ADriving Strategy and Competitive Intelligence projects for top management and board of directors, first as part of the Business Development & M&A team in Global Finance, then as part of the Business Development function (newly created under the CEO)Strategic Projects:- Project management on cross-regional strategy projects (e.g. Emerging markets strategy)- Lead as project manager the creation of a process and a tool to track and stir execution on the company Strategic Missions through a cockpit monitoring KPIs from most company functions (joint project with the Data Science team)- Contribution to strategy documents for Electrolux AB Board, Strategic plans, Fact packs- Process design of the product development process for New Business Model products (products that generate most revenue throughout Consumer Lifetime Value, such as subscriptions and rental of appliances)Competitive Intelligence:- Building a group perspective on the home appliances competitive environment through quarterly Competitor Profiles and Market Info packages - Development of the fact base required for the company to have a clear understanding of competitive development (manufacturing footprint assessment, global market shares estimations, coverage of trade fairs, market trend analysis)- Managing market intelligence platforms, data suppliers and IT consultants, enabling distribution of correct market information (GFK data in QlikView) and global and regional competitor update newsletters (WideNarrow). Expanded global weekly newsletter to 610+ readers.- Lead Global Market ForecastingInternal consultancy:- Market Intelligence as a service for Home Care & SDA sector (consulting charged to sector until April 2018)- Competitive assessments on specific themes for internal customers (e.g. sustainability for global design and R&D) Show less BMI Senior Manager in the Business Market Intelligence & Strategy team (Global Marketing) in Stockholm headquarters, supporting key decision makers through Industry, Marketing and Competitive analysis.Strategic Insights:Owning and/or driving initiatives such as:- Competitor profiles for top management - Contribution to strategy documents such as “World around us” for Electrolux AB Board, Strategic plans, Fact packs/pre‐mailersCompetitive Intelligence:- Periodic industry and competitive reporting by product line based on qualitative research and quantitative data analysis- Development of the fact base required for the company to have a clear understanding of competitive development, including coverage of trade fairs, market trend analysis, market assessments, contributing to WideNarrow information portalInternal consultancy:- Providing Market Intelligence as a service for Home Care & SDA sector (consulting fee charged to sector)- Status of the industry presentations for internal clients such as Innovation Triangle Council (R&D - Marketing - Product) and Product Line Boards, industry trends updates in plenary sessions Show less BMI Manager in the Business Market Intelligence & Strategy team (Global Marketing) in Stockholm headquarters, supporting key decision makers through Industry, Marketing and Competitive analysisIndustry and Competitive Intelligence:- In charge of Quarterly Industry reports by Product Line based on quantitative (GFK, NPD, Traqline, AHAM) and qualitative data. Designed, launched and expanded audience to 300 readers.- Hold regular "Market Talks" industry trends updates in plenary sessions- Competitive intelligence lens supporting products development in cross-functional projects- Competitor profiles and market trend analysis (quantitative and qualitative)- Support to Strategic plan- Interim Business Intelligence reference for Small Appliances and Floor CarePeople Management: one direct report (Business Intelligence junior analyst)Project Management:- Designed, set up, successfully delivered and established inter-functional global Market Sizing & Forecasting Process and supporting tool (involving 100+ people worldwide)- Market estimations and forecasting for Small Appliances and Floor Care (as interim Sector BI) Show less

  • Senior Manager Global Market Intelligence (CX)

    Nov 2021 - Dec 2023

  • Senior Manager Business Development & Market Insights, BD & M&A (CEO staff function)

    Dec 2017 - Nov 2021

  • Senior Manager Business Market Intelligence & Strategy (Global Marketing)

    Mar 2017 - Dec 2017

  • Manager Global Business Market Intelligence & Strategy (Global Marketing)

    Nov 2011 - Feb 2017
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  MERMEC

  Dec 2023 - Jun 2024

  Senior Manager Business Market Intelligence, M&A

  Market Analysis and support to M&A activities such as target pre-integration. Support to tools and suppliers selection to step up BI activities on the Rail Industry Newly created role within the M&A team at MerMec Group, a prominent leader in railway technology and part of the diversified high-tech Angel Company

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  Angel Company

  Jul 2024 - now

  Senior Manager Business Market Intelligence, M&A

  Market Intelligence and M&A. In-depth analysis of potential targets, financial analysis and valuation. Angel Company (Angelo Holding) is the holding overseeing, among others, high-tech companies such as MerMec (rail), Sitael (space), Blackshape (aviation), Angel4Future, Vaimoo (e-mobility), MatiPay (payment solutions)