
Marta Pagua Ruiz
Marketing & Sales Coordinator

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About me
Finance & Stewardship Director at Procter & Gamble
Education

Instituto Universitario de Mercadotecnia (ISUM)
1979 - 1982Tecnico Superior en Mercadeo y Comercialización Marketing and Comercialization
Universidad Católica Andrés Bello
1995 - 2001Lic. Contador Público Administracion y Contaduria Lic. Contador Público
Experience

MICS, Sistemas de Microcomputación
Jan 1982 - Jan 1985Marketing & Sales CoordinatorSales plans elaboration. Direct sales. Transaction of leasing and banking credits. Monthly sales reports preparation.

JOSE NAVARRO SANTAMARIA, S.A. - Thom Sailor
Jan 1985 - Mar 1990Purchasing ChiefResponsible to purchase Raw & Packing and Capital and expenses based on Logistics & Marketing plans. Inventory control. Obtained preferential foreign currency and government imports permission during the Ex-change control regimen (RECADI). Customs Agent management & control.

Sabiem-Kone
Apr 1990 - Apr 1992Marketing & Sales Administration ChiefResponsible for defining Marketing & Service Sales plans. Supported the Marketing Manager on the Commercial Marketing Policy development and the annual sales budget elaboration and control. Net of Sales (NOS) increase of +17% during the period. Two direct reportees.

Procter & Gamble
Jun 1992 - nowResponsible for leading financial goals and restructuring business from the local production to import products. Total plants optimized budget of $20 Millions USD at year focused on import portfolio: shampoo, conditioners, diapers, deodorants, detergents and femmenine pads. As part of the business restructure, main achievements driven are: fixed costs reduced -$3,5 Millions vs year ago through productivity plan and organization design, plants related expenses reductions and accelerated plans of product distribution from two to one Distribution Center. Cash contribution by selling non-productive lines and equipments for >35% of fair market value. Including eight direct reportees. Show less Responsible for managing Business Business Planning (P&L), Commercial sales finance, Selling revenue management with >30 prices execution, and Payments on time to Suppliers. I capitalized on my ability to manage different responsibilities and adapted to ever changing business and organizational conditions leveraging on the Diversity & Inclusion Pillar I lead. Key results were: synchronizing time of collection of $25 Millions USD with payments on time, debt reassignment method established between customers and suppliers as alternative to the cash situation, and improved BT margin >30 pts vs year ago. Including eight direct reportees Show less Responsible to manage VZ business change, within an external and internal increased challenging context, I played a critical role in three fronts: 1) acting as business leader during the monetary conversion project, providing business insights to the implementation team and ensuring all business needs were covered with minimal business interruption; 2) stabilizing the End to End design and sustainable operation of in-ground payment’s > $80 Millions USD coordination to maximize cashflow utilization. Seven direct reportees.I received top management recognitions for this work: 1) two quarters Tepuy Climber 2018 - Venezuela Recognition for outstanding business results, 2) Special F&A AD Award for delivering outstanding results 2018, 3) the highest winner team recognition from LA F&A Leadership Awards – Breakthrough Cash Contributor 2018 Show less Leader of all Finish Products, Raw & Packing and Capital equipment´s imports in Venezuela under the Exchange control regimen (CADIVI / CENCOEX / SIMADI). Responsible to manage $2,1 Billion USD, complying with all government regulations and internal needs, Implemented the letter of credits payment method with four Banks to financing the operation, planned and developed organizational design and set the direction and guidelines to our Customs Agents, Contractors and other related internal areas. Lead the breakthrough project development system “TVIS” (Total Venezuela Imports System) and “TAIS” (Total Argentina Imports System) for Venezuela and Argentina having automatized end-to-end CADIVI process to control imports and payments of >30 thousand invoices with preferential dollars. I sponsored Venezuela F&A Organizational pillars: “F&A One Culture”, “Simplification”, “Diversity & Inclusion” and “GABLE” to motivate and get all F&A people performing at the top. Fourteen direct reportees.I received top management recognitions during this work period: 1) shares and stock options for the outstanding work done in Ex-change Control Venezuela 2008, 2015, 2) the highest recognition from LA F&A Leadership Awards 2011 – first prize in the Execution with Excellence category for the TVIS project, 3) President Choice´s Award Role Modeling - Courageous Winning for the Venezuela & Argentina VUCA Global Business System team 2013. Show less Global & LA Auditing responsibilities, leading audits of Finance & Accounting, Advertising, Sales, Media, Marketing, Purchases (Material Management, Capital & Expenses), Engineering Projects, Construction, Logistics, Office Services and Taxes & Legal.Formulated and executed global standard audit programs, identified cost avoidances across different buckets, provided to the Board of Directors, Audit Committee and Management with an independent and objective assurance of sounded internal controls of the company processes and improved organization’s operations. Developed, implemented and monitored effective internal controls and processes to preserve the company's integrity, safeguard its assets and secure proprietary information/data. Lead Consulting to the Region on areas of expertise.Key results includes: Cost Savings obtained for ~USD 7 millions USD due to profit recovery, process improvements, and re-structuring areas.Special assignment: “Sarbanes-Oxley” global project (2003) towards the assurance of accomplishment of the Law in The Americas with 100% compliance. Four auditors under my supervision. Show less Formulated purchasing strategies, handled bidding processes, made industry analysis, elaborated recommendations of business allocation, for capital & expenses buckets. Consolidated volumes of materials & services in Latin America to obtain better prices, services and conditions. Developed new suppliers. Performed SWOT analysis (Strenghs, Weakness, Opportunities, Treats) and Negotiated prices. Identified new business opportunities to obtain cost savings. Prepared price forecast for budget purposes. Defined sourcing plans and expenditure tracking for special construction projects in Latin America Countries. Cost Savings obtained for ~$5.5 Millions USD during the period of 4 years. Show less
Finance & Stewardship Director
Jul 2021 - nowPlants Finance Director
May 2020 - Jun 2021F&A Commercial & Business Planning Director
Apr 2019 - Apr 2020Business Continuity Planning Director
Apr 2018 - Mar 2019F&A Exchange Control Director
Oct 2007 - Mar 2018Latin America Profit Forecaster Finance Manager
Oct 2005 - Sept 2007Regional Senior Internal Audit Manager - Global Expert Purchases, Profit Recovery & Contracts
Jun 1999 - Sept 2005Strategic Sourcing Purchases Coordinator for the LA Andean Countries - Venezuela, Colombia and Perú
Jun 1995 - Jun 1999Capital Senior Purchaser
Jun 1994 - Jun 1995Plant Purchasing Chief & Investment Recovery Coordinator
Jun 1992 - Jun 1994
Licenses & Certifications

Certified Global Internal Auditor (CIA)
Global Internal Auditors InstituteMay 2003
Volunteer Experience
Artist - painter
Issued by Fundacion Artistas por La Paz on Jan 2016
Associated with Marta Pagua Ruiz
Languages
- enEnglish
- frFrench
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